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<p>Small businesses need advertising tools that are simple, powerful, and designed with their realities in mind. Complicated ad platforms often require steep budgets, long lead times, or dedicated marketing staff—luxuries that many micro, small, and medium-sized businesses don’t have.</p><p>That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-introduces-viber-ads-manager/">we launched Viber Ads Manager</a>: a <strong>self-service advertising platform</strong> that makes it easy for any business (whether you’re a neighborhood bakery, an e-commerce startup, or a boutique agency) to run impactful ads directly on Rakuten Viber.</p><p>Whether you’re promoting a local service, launching a new product, or simply looking to reach more customers, Viber Ads Manager gives you direct access to Rakuten Viber’s global audience and advertising inventory with just a few clicks.</p><p>Read on to learn how you can use the platform to achieve your business goals:</p><h2>What is Viber Ads Manager?</h2><p><a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a> is an all-in-one platform that helps you <strong>create, manage, </strong>and<strong> optimize </strong>mobile ad campaigns inside the Rakuten Viber app. With an intuitive interface and flexible ad packages, it’s tailor-made for smaller advertisers and local agencies that want real results without dealing with the complexity of traditional advertising.</p><p><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1_15_0a35c81cb9.png" alt="1 (15).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1_15_0a35c81cb9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1_15_0a35c81cb9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1_15_0a35c81cb9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1_15_0a35c81cb9.png 1000w," sizes="100vw" width="4040" height="950"></p><p>Here’s what you can do with it:</p><ul><li>Select from<strong> multiple campaign objectives</strong>, whether your goal is awareness, engagement, website traffic, or conversions.</li><li>Choose from <strong>different ad formats</strong>, including static banners or video ads</li><li>Place ads in <strong>high-traffic areas</strong> of the app where users are most active, such as Chats, Calls, and the Explore screen.</li><li><strong>Track performance</strong> in real time so you can make quick adjustments.</li></ul><p>In other words, it puts big-brand advertising power into the hands of smaller businesses.</p><p><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Ads_manager_Onepager_72b3d3c190.pdf">Download one-pager</a></p><h2>Why SMBs use Viber Ads Manager</h2><p>If you’re running a small or medium business, you already know every marketing dollar has to work hard for you. So, why choose Viber Ads Manager over other platforms?</p><h3>1. Reach people where they’re active</h3><p>Viber isn’t just another app—it’s where people chat, call, and explore daily. By placing ads directly in those environments, you reach potential customers while they’re already engaged.</p><h3>2. Global reach with local precision</h3><p>Viber has users across 34+ markets worldwide. Want to stay hyperlocal and reach only people in your city? You can. Want to expand into new international markets? That’s an option too.</p><h3>3. You’re in control</h3><p>The platform is fully self-serve. You can launch, pause, or optimize campaigns on your schedule.</p><h3>4. Flexible, goal-based campaigns</h3><p>Every business has unique objectives. With Viber Ads Manager, you can choose a campaign goal that fits:</p><ul><li><strong>Brand awareness:</strong> Put your business on the map.</li><li><strong>Website traffic: </strong>Drive users to your site or online store.</li><li><strong>Engagement: </strong>Get users to interact with your business.</li><li><strong>Conversions: </strong>Encourage sign-ups, purchases, or downloads.</li></ul><h3>5. Budget-friendly advertising</h3><p>Unlike traditional advertising that requires large upfront spends, Viber Ads Manager lets you start small. You can set a budget that works for your business, experiment with campaigns, and scale when you’re ready.</p><h2>Top ways to use Viber Ads Manager</h2><p>Viber Ads Manager is versatile enough to support a wide range of goals. Whether you’re a local shop or a growing e-commerce brand, here are the top ways businesses can use the platform:</p><h3>Promote local offers and services</h3><p>Run ads to let nearby customers know about your latest offers—like a restaurant promoting a lunch special, a salon advertising seasonal discounts, or a gym pushing a new membership package.</p><h3>Drive online sales for e-commerce</h3><p>Boost traffic to your online store by highlighting new arrivals, sales events, or exclusive online deals. With precise targeting, you can reach people most likely to buy.</p><h3>Increase brand awareness</h3><p>Use high-visibility ad placements to get your business on people’s radar. Perfect for new businesses looking to build recognition or existing brands expanding into new markets.</p><h3>Promote events and experiences</h3><p>Advertise local concerts, workshops, webinars, or community events to ensure a strong turnout. Viber’s local reach makes it especially effective for neighborhood and city-level promotions.</p><h2>How to get started with Viber Ads Manager</h2><p>One of the biggest advantages of Viber Ads Manager is how quick and approachable it is, even if you’ve never run a digital ad before. In just a few steps, you can create an account, set up your first campaign, and start reaching new customers on Viber.&nbsp;</p><p>Here’s a step-by-step guide:</p><h3>Step 1: Create your account</h3><ol><li>Head over to <a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a></li><li>Sign up with your <strong>business email</strong></li><li>Complete the simple onboarding process by entering your business details</li><li>You’re ready to start building campaigns!</li></ol><h3>Step 2: Choose a campaign package</h3><p>Decide what you want your ad to achieve. Options include promoting a product or service, driving traffic to your website, or increasing awareness about your business. You’ll also pick your preferred ad format, from eye-catching static banners to engaging video ads.</p><h3>Step 3: Set audience, budget, and dates</h3><p>This is where you define the scope of your campaign:</p><ul><li><strong>Duration: </strong>Choose how long your campaign should run (days, weeks, or longer).</li><li><strong>Budget: </strong>Set the amount you want to spend. You can always start small and scale up later.</li><li><strong>Audience: </strong>Select your target market based on demographics, location, or interests.</li></ul><p>The platform makes it simple to fine-tune your targeting, so you’re reaching the right people at the right time.</p><h3>Step 4: Launch your campaign</h3><p>Once everything looks good, hit “Publish”. Your ads will start running across Viber, and you’ll be able to see results in real time through the dashboard.</p><h3>Step 5: Track and optimize</h3><p>Advertising isn’t “set it and forget it.” With Viber Ads Manager, you can track metrics like impressions, clicks, and conversions. Use this data to refine your targeting, adjust your budget, or test new ad formats.</p><p><strong>Watch the step-by-step walkthroughs below to learn how to set up your first campaign:</strong></p><div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/creating-a-campaign-on-viber-ad-manager-c-uRKbua4ar8-aXCjj1WwQv9Y/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div><p>Video: How to set up your first campaign with Viber Ads Manager</p><div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/adding-creatives-to-your-campaign-c-uRKbua4ar8-9owB4T6dDIAS/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div><p>Video: How to add creatives to your campaign with Viber Ads Manager</p><h2>Best practices for successful ad campaigns on Viber</h2><p>Launching a campaign on Viber Ads Manager is simple, but getting the best results takes a bit of strategy. With the right approach, you can stretch your budget further, engage more effectively with your audience, and turn clicks into customers.</p><p>Here are some proven tips to help you get the most out of every campaign:</p><ol><li><strong>Start small, then scale</strong>: Run a test campaign with a limited budget to see what works before investing more.</li><li><strong>Use eye-catching visuals</strong>: Ads with clear, high-quality images or videos grab attention faster.</li><li><strong>Align ads with goals</strong>: Don’t just run ads for the sake of it. Always connect your creative and targeting to your business objectives.</li><li><strong>Experiment with formats</strong>: Try both banners and video ads to see what resonates most with your audience.</li><li><strong>Monitor often</strong>: Check performance regularly and adjust campaigns in real time.</li></ol><p>Have questions? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/#form_844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us!</a><br>&nbsp;</p>

Viber Ads Manager makes it easy for small and medium-sized businesses to launch their campaigns in three simple steps. Learn more!

How to use Viber Ads Manager

Discover the easy yet impactful way to launch your Viber Ads with our new self-service platform.

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