Small businesses need advertising tools that are simple, powerful, and designed with their realities in mind. Complicated ad platforms often require steep budgets, long lead times, or dedicated marketing staff—luxuries that many micro, small, and medium-sized businesses don’t have.That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-introduces-viber-ads-manager/">we launched Viber Ads Manager</a>: a self-service advertising platform that makes it easy for any business (whether you’re a neighborhood bakery, an e-commerce startup, or a boutique agency) to run impactful ads directly on Rakuten Viber.Whether you’re promoting a local service, launching a new product, or simply looking to reach more customers, Viber Ads Manager gives you direct access to Rakuten Viber’s global audience and advertising inventory with just a few clicks.Read on to learn how you can use the platform to achieve your business goals:<h2>What is Viber Ads Manager?</h2><a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a> is an all-in-one platform that helps you create, manage, and optimize mobile ad campaigns inside the Rakuten Viber app. With an intuitive interface and flexible ad packages, it’s tailor-made for smaller advertisers and local agencies that want real results without dealing with the complexity of traditional advertising.<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1_15_0a35c81cb9.png" alt="1 (15).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1_15_0a35c81cb9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1_15_0a35c81cb9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1_15_0a35c81cb9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1_15_0a35c81cb9.png 1000w," sizes="100vw" width="4040" height="950">Here’s what you can do with it:<ul><li>Select from multiple campaign objectives, whether your goal is awareness, engagement, website traffic, or conversions.</li><li>Choose from different ad formats, including static banners or video ads</li><li>Place ads in high-traffic areas of the app where users are most active, such as Chats, Calls, and the Explore screen.</li><li>Track performance in real time so you can make quick adjustments.</li></ul>In other words, it puts big-brand advertising power into the hands of smaller businesses.<a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Ads_manager_Onepager_72b3d3c190.pdf">Download one-pager</a><h2>Why SMBs use Viber Ads Manager</h2>If you’re running a small or medium business, you already know every marketing dollar has to work hard for you. So, why choose Viber Ads Manager over other platforms?<h3>1. Reach people where they’re active</h3>Viber isn’t just another app—it’s where people chat, call, and explore daily. By placing ads directly in those environments, you reach potential customers while they’re already engaged.<h3>2. Global reach with local precision</h3>Viber has users across 34+ markets worldwide. Want to stay hyperlocal and reach only people in your city? You can. Want to expand into new international markets? That’s an option too.<h3>3. You’re in control</h3>The platform is fully self-serve. You can launch, pause, or optimize campaigns on your schedule.<h3>4. Flexible, goal-based campaigns</h3>Every business has unique objectives. With Viber Ads Manager, you can choose a campaign goal that fits:<ul><li>Brand awareness: Put your business on the map.</li><li>Website traffic: Drive users to your site or online store.</li><li>Engagement: Get users to interact with your business.</li><li>Conversions: Encourage sign-ups, purchases, or downloads.</li></ul><h3>5. Budget-friendly advertising</h3>Unlike traditional advertising that requires large upfront spends, Viber Ads Manager lets you start small. You can set a budget that works for your business, experiment with campaigns, and scale when you’re ready.<h2>Top ways to use Viber Ads Manager</h2>Viber Ads Manager is versatile enough to support a wide range of goals. Whether you’re a local shop or a growing e-commerce brand, here are the top ways businesses can use the platform:<h3>Promote local offers and services</h3>Run ads to let nearby customers know about your latest offers—like a restaurant promoting a lunch special, a salon advertising seasonal discounts, or a gym pushing a new membership package.<h3>Drive online sales for e-commerce</h3>Boost traffic to your online store by highlighting new arrivals, sales events, or exclusive online deals. With precise targeting, you can reach people most likely to buy.<h3>Increase brand awareness</h3>Use high-visibility ad placements to get your business on people’s radar. Perfect for new businesses looking to build recognition or existing brands expanding into new markets.<h3>Promote events and experiences</h3>Advertise local concerts, workshops, webinars, or community events to ensure a strong turnout. Viber’s local reach makes it especially effective for neighborhood and city-level promotions.<h2>How to get started with Viber Ads Manager</h2>One of the biggest advantages of Viber Ads Manager is how quick and approachable it is, even if you’ve never run a digital ad before. In just a few steps, you can create an account, set up your first campaign, and start reaching new customers on Viber.&nbsp;Here’s a step-by-step guide:<h3>Step 1: Create your account</h3><ol><li>Head over to <a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a></li><li>Sign up with your business email</li><li>Complete the simple onboarding process by entering your business details</li><li>You’re ready to start building campaigns!</li></ol><h3>Step 2: Choose a campaign package</h3>Decide what you want your ad to achieve. Options include promoting a product or service, driving traffic to your website, or increasing awareness about your business. You’ll also pick your preferred ad format, from eye-catching static banners to engaging video ads.<h3>Step 3: Set audience, budget, and dates</h3>This is where you define the scope of your campaign:<ul><li>Duration: Choose how long your campaign should run (days, weeks, or longer).</li><li>Budget: Set the amount you want to spend. You can always start small and scale up later.</li><li>Audience: Select your target market based on demographics, location, or interests.</li></ul>The platform makes it simple to fine-tune your targeting, so you’re reaching the right people at the right time.<h3>Step 4: Launch your campaign</h3>Once everything looks good, hit “Publish”. Your ads will start running across Viber, and you’ll be able to see results in real time through the dashboard.<h3>Step 5: Track and optimize</h3>Advertising isn’t “set it and forget it.” With Viber Ads Manager, you can track metrics like impressions, clicks, and conversions. Use this data to refine your targeting, adjust your budget, or test new ad formats.Watch the step-by-step walkthroughs below to learn how to set up your first campaign:<div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/creating-a-campaign-on-viber-ad-manager-c-uRKbua4ar8-aXCjj1WwQv9Y/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>Video: How to set up your first campaign with Viber Ads Manager<div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/adding-creatives-to-your-campaign-c-uRKbua4ar8-9owB4T6dDIAS/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>Video: How to add creatives to your campaign with Viber Ads Manager<h2>Best practices for successful ad campaigns on Viber</h2>Launching a campaign on Viber Ads Manager is simple, but getting the best results takes a bit of strategy. With the right approach, you can stretch your budget further, engage more effectively with your audience, and turn clicks into customers.Here are some proven tips to help you get the most out of every campaign:<ol><li>Start small, then scale: Run a test campaign with a limited budget to see what works before investing more.</li><li>Use eye-catching visuals: Ads with clear, high-quality images or videos grab attention faster.</li><li>Align ads with goals: Don’t just run ads for the sake of it. Always connect your creative and targeting to your business objectives.</li><li>Experiment with formats: Try both banners and video ads to see what resonates most with your audience.</li><li>Monitor often: Check performance regularly and adjust campaigns in real time.</li></ol>Have questions? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/#form_844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us!</a> &nbsp;

Viber Ads Manager makes it easy for small and medium-sized businesses to launch their campaigns in three simple steps. Learn more!

How to use Viber Ads Manager

Discover the easy yet impactful way to launch your Viber Ads with our new self-service platform.

<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Rakuten Viber today announces the global availability of Viber Ads Manager, a self-service advertising platform that enables small and medium agencies and advertisers to independently run ad campaigns in target markets with a pay-as-you-go model.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Powered by global ad tech provider Adslot, Viber Ads Manager gives direct access to Viber’s ad inventory and extensive global user base. Smaller advertisers can choose from preset advertising packages tailored to their goals and budgets, target audiences with ease to maximize visibility and performance, and engage users through captivating mobile ad formats.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Viber Ads Manager is available globally from today, and small and medium agencies and advertisers can now&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/signup"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">join the platform</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> to run their own ad campaigns.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Getting started is easy: advertisers only need to open their account and launch campaigns in three easy steps:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Choose an ad package based on campaign goal and define target audience</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Set campaign dates and budget, starting at just $100</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Launch and reach Viber users around the world</li></ul><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">With the new platform, advertisers can directly manage their campaigns in real-time and can experiment with different placements and monitor performance metrics, all within a user-friendly interface.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Thousands of global and regional brands already advertise on Viber via the&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Viber for Business</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> suite tailored for enterprises. Viber Ads Manager complements the app’s existing self-serve accounts which help smaller businesses optimise communication with customers.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"Viber Ads Manager is the next step in Viber’s super app strategy, part of which is to create an ecosystem of solutions for businesses of all sizes," said&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Cristina Constandache<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">, Chief Revenue Officer at Rakuten Viber. "We’re excited to launch it after successful testing, giving smaller advertisers a simple way to run targeted campaigns on their own terms."<p style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:justify;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;" data-pm-slice="1 1 []">Small and medium agencies and advertisers can save 15% on their first campaign until October 31 with the promo code WelcomePromo. <span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Join the platform&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/signup"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">here</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">. To learn how to launch your first campaign, watch the step-by-step video guide below.<figure class="media"><oembed url="https://www.youtube.com/watch?v=YszNtQzgjVY"></oembed></figure>&nbsp;

The platform helps smaller advertisers run campaigns directly on Viber

Rakuten Viber introduces Viber Ads Manager for small and medium agencies and advertisers

If the holiday shopping season feels like a sprint and a marathon rolled into one, you’re not alone. Between Black Friday, Cyber Monday, Singles' Day, Christmas sales, and end-of-year clearances, it’s a high-stakes period where every message you send matters. The good news? With Viber Business Messages, you don’t have to shout to be heard—you just need to be smart, relevant, and present.Let’s walk through the real-world challenges brands face during peak shopping periods, how Viber Business Messages help solve them, and the best practices that will elevate your results—not just for a season, but for long-term customer growth.<h2>The problem: Noise, abandonment, and missed opportunities</h2>Every year, the shopping season delivers the same gift to brands: massive opportunity, wrapped in layers of complexity. You’re expected to stand out, stay relevant, and move fast—all while keeping the customer experience seamless. Every brand wants to capitalize on the shopping season, but a few common issues get in the way.&nbsp;<ul><li>One is message overload - consumers face endless promotions, emails, and ads to the point that most of it blurs together.</li><li>Another is cart abandonment, where customers start shopping but hesitate to complete the purchase, either due to distractions or uncertainty.</li><li>And then there’s post-sale silence, where the relationship ends with the transaction instead of continuing into loyalty.</li></ul>Traditional marketing channels often fall short in addressing these pain points in real-time. Emails may go unopened. Social feeds are crowded. SMS can feel intrusive. This is where <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">Viber Business Messages</a> step in. Not to replace these channels, but to fill the gaps with instant, personalized, and two-way communication.<h2>The solution: Building real connections with Viber Business Messages</h2>Unlike one-way marketing blasts, Viber Business Messages are designed for conversation. They're rich, interactive, and personal, and sent directly on the channel your customers already trust and use daily.Whether you're sending out pre-sale invitations, <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/effective-flash-sale-campaigns-with-viber-for-business/">last-minute flash deals</a>, or order updates, Viber enables you to:<ul><li>reach customers in real time</li><li>personalize offers based on behavior or profile</li><li>create frictionless paths to purchase</li><li>provide timely support throughout the shopping journey</li></ul>This conversational approach doesn’t just help you make a sale, it helps you start a relationship with customers who would otherwise be one-time or seasonal shoppers.<h2>Overcoming shopping season challenges with Viber</h2>Let’s talk through a few of the pain points that come up again and again, and how Viber helps you solve them in a smarter, more human way.First, there’s the problem of low visibility and engagement. You’ve probably spent hours crafting the perfect email campaign, only to see open rates hovering around 15%. Social media algorithms aren’t helping much either and your offers are fighting for attention in a crowded feed.With Viber, you’re not competing with cat videos or ads from five other brands. Your messages land in a trusted, familiar app, and because they’re native to the user experience, people open them. You’re not yelling into a void; you’re having a conversation in a space customers already engage with daily.Next comes the dreaded abandoned cart problem. It's rampant during the holidays when shoppers are browsing on the go, price-checking across sites, or just distracted by 17 tabs and three kids. With Viber, you can reconnect with those customers at just the right moment. You can send a friendly reminder like, “Still thinking about that leather backpack? 🎒 Here’s 10% off if you complete your order in the next hour.” This isn’t a cold follow-up, it’s a helpful nudge that respects the customer’s interest and time.And then there’s customer support overload. During peak season, your team is probably swamped. Calls or emails might get overlooked, responses are delayed, and customer satisfaction starts to dip. Viber Business Messages let you scale your support intelligently. You can route complex queries to live agents or deploy a chatbot with automated responses to FAQs (like return policies or delivery timelines) without forcing customers to switch channels. The result? Faster resolution, lower pressure on your team, and happier shoppers.Finally, consider the often-ignored issue of post-purchase silence. Many brands go quiet once the sale is done. But the truth is, this is when your relationship with the customer begins, not ends. With Viber, you can continue the conversation. Maybe you send a follow-up message like, “We hope you love your new smartwatch! ⌚ Here are some tips to get the most out of it.” Or, “Thanks for shopping with us—here’s a little something for your next order.” These thoughtful touches help turn one-time buyers into long-term customers.In short, Viber Business Messages are designed not just to broadcast, but to build connections. They solve real-world problems by giving you the tools to communicate like a person, not a program, which is what today’s customers are looking for.<h2>Shopping season personas: Which one are you?</h2>Shopping season success can look different for each brand, depending on which phase you decide to invest in. Let’s take a closer look at some of the strategies that have helped capture attention, build trust, and drive revenue during the busiest time of the year.<h3>The early bird</h3>Brands that know their customers well have the advantage of being one step ahead of the game. Leveraging your loyalty base and existing data can help you provide early access to sales or personalized recommendations based on previous purchases.The early birds will use Viber to send pre-sale offers to their most loyal customers before promotions go public, making them feel valued like they’re part of an exclusive club. This might look like a message saying “Our holiday gift sets are live for VIPs only - shop now before they sell out!” to create a sense of urgency and reward.And of course, personalized product recommendations shine during gifting season. Imagine a customer who bought a winter coat last year receiving a message suggesting matching gloves or scarves: “Still loving your coat? 🧣 Check out these new winter accessories curated just for you.” A tactic proven to increase AOV (average order value) and give your brand a more human touch.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg" alt="Shopping season blog_graphics (5)_page-0002.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending product promotions via Viber Business Messages</figcaption></figure><h3>The right-on-timer</h3>If you don’t get a head start, it’s never too late to join the game. Shopping season is all about timeliness like last-minute deals, catching the last item in stock, and bringing customers back for more just when they thought they had enough. Needless to say, timing is everything when it comes to the early winter months.&nbsp;The <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/effective-flash-sale-campaigns-with-viber-for-business/">real-time flash deal</a> tactic is one of the most powerful ways to stay top-of-mind during weekend shopping frenzies. Sending time-sensitive messages such as, “⏳ 4 hours only! Buy 1 get 1 free on all outdoor gear. Tap to claim your deal.” with interactive buttons can lead to hundreds of customers immediately jumping to your site, skipping any unnecessary friction.Back-in-stock alerts are another high-performing way to increase sales. Let’s say a particular pair of headphones sold out quickly after an initial promo. Once they’re available again, you can instantly notify interested customers with something like, “They’re back! 🎧 Your favorite wireless headphones just restocked. Tap here before they’re gone again.” On Viber, this kind of direct, timely messaging feels helpful, not spammy.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg" alt="Shopping season blog_graphics (5)_page-0003.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending a back-in-stock alert via Viber Business Messages</figcaption></figure><h3>The supportive friend</h3>Flash deals and early bird sales might increase in-the-moment purchases, but what makes customer journeys on Viber unique is the power of proactive support.&nbsp;Instant, two-way conversations make it easier for you to communicate delivery times, product details, return and refund policies, and more <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-chatbots-everything-you-need-to-know/">through a chatbot</a> or an agent. So instead of waiting hours for a reply, customers receive personalized help that’s fast and easy.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg" alt="Shopping season blog_graphics (5)_page-0004.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of providing two-way customer support on Viber</figcaption></figure><h2>Best Practices for shopping season success with Viber Business Messages</h2>Getting the most out of Viber Business Messages during the shopping season isn’t just about what you say—it’s also about how and when you say it. Here are some tried-and-tested best practices to help your campaigns not only land, but perform.<ol><li>Start early, don’t rush it: Don’t wait until Black Friday to start messaging. Use Viber to build anticipation with teaser messages, sneak previews, or early-access offers for loyal customers. This helps build momentum and avoids overwhelming your audience all at once.</li><li>Segment your audience thoughtfully: Not every shopper is the same. Segment based on behavior (past purchases, browsing history), location, or engagement level. A VIP shopper might appreciate early access, while a new subscriber might need a welcome discount to convert.</li><li>Use pre-filled quick replies and buttons: Reduce friction by giving customers clear paths to take action. Buttons like “Shop Now,” “See More,” or “Claim Discount” drive clicks. Quick replies can streamline communication and make conversations feel more interactive.</li><li>Keep it short and impactful: Attention spans are short during peak season. Your message should be immediately clear: what’s the offer, why should they care, and what should they do next? Add an image or product preview to grab attention and clearly display your offers.</li><li>Personalize whenever possible: Use their name. Reference their recent activity. Mention items they’ve browsed or similar products. Personalization is a way to show that you’re paying attention, which customers appreciate.</li><li>Time your messages strategically: Monitor when your customers are most likely to engage (for example, during lunch breaks, after work, or weekend mornings) and schedule your messages accordingly. Viber’s delivery reports and analytics can help you refine this over time.</li><li>Use rich media wisely: Images, carousels, and even short videos can make your message pop. But don’t overload it because too many visuals can distract from what you’re really offering.</li><li>Automate the basics: Use a chatbot or automated flow to handle FAQs like “What’s your return policy?” or “When will my order ship?” Free up your team to focus on more complex or high-value conversations.</li><li>Respect frequency and avoid fatigue: More isn’t always better. Over-messaging during a busy season can push users to mute or unsubscribe. A well-planned sequence of 2–3 timely messages often performs better than daily updates.</li><li>Test, learn, and adapt: Use A/B testing to try different copy, images, or timings. Viber’s analytics help you quickly see what’s working so you can iterate fast and stay ahead of the curve</li></ol><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg" alt="Shopping season blog_graphics (2)_page-0005.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Best practices for shopping season success with Viber Business Messages</figcaption></figure><h2>Grow more than sales this shopping season</h2>Yes, the shopping season is a big revenue opportunity. But it’s also a brand moment. A time when customer expectations are high, and your responsiveness, personalization, and presence can set you apart.With Viber Business Messages, you're not just sending promotions. You're starting conversations, providing value, solving problems, and making it easier for customers to choose you, again and again. So whether you’re preparing for Black Friday, end-of-year clearance, or gearing up for a holiday gift rush, remember: the best shopping season strategy isn’t the loudest. It’s the most thoughtful, timely, and personal.Make this season your most meaningful and successful one yet. <a target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us!</a>

Grow your loyalty base, not just sales, this shopping season with Viber Business Messages. Learn more!

Shopping season best practices with Viber Business Messages

Grow customer loyalty during peak shopping season with Viber. Learn how!

Have you heard of the short attention span pandemic? Today, the <a target="_blank" rel="noopener noreferrer" href="https://economictimes.indiatimes.com/magazines/panache/is-your-attention-span-shrinking-with-every-scroll-new-study-reveals-a-shocking-decline-here-is-how-to-take-back-control/articleshow/121248355.cms">average person can focus on a single screen for just 47 seconds</a>, compared to 2.5 minutes in the early 2000s. On-demand content and experiences have led customers to expect one-click options from shopping to banking and even dating.This shift has led brands to look for more efficient ways to engage and convert customers. And <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super apps</a> are becoming central to the entire customer journey. That's why we <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">recently launched</a> a new, creative business message type: Viber Carousel Messages.Designed to enhance product discovery and streamline the purchasing process directly within the chat interface, Viber Carousel messages can be used across industries to drive action.In this blog, we guide you through what this new message type is, how to use it to achieve optimal results, and the steps you can take to get started. Let’s dive in:<h2>What Are Viber Carousel Messages?</h2>Viber Carousel Messages are a new, creative business message type that allows brands to showcase up to 5 rich cards within a single message in the Viber app.<figure class="image"><img style="aspect-ratio:1842/898;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_specs_7af1f865b0.png" alt="viber-carousel-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_specs_7af1f865b0.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_specs_7af1f865b0.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_specs_7af1f865b0.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_specs_7af1f865b0.png 1000w," sizes="100vw" width="1842" height="898"><figcaption>Viber Carousel Message specifications</figcaption></figure>Each card can feature:<ul><li>A product image: Showcase your offerings visually.</li><li>Title and description: Provide concise and compelling information.</li><li>Call-to-action (CTA) buttons: Direct customers to take specific actions, such as "View Details" or "Buy Now."</li></ul><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Carousel_Messages_Onepager_cb52136d8d.pdf">Download one-pager</a>With Viber Carousel Messages, customers can browse multiple offers within a single message, tap on a CTA to view item details, and click through to complete a purchase directly on your website or app. The ability to power quick customer actions makes them ideal for product collections, seasonal campaigns, and promotions.<h2>Key benefits of using Viber Carousel Messages</h2>Viber Carousel Messages can help businesses:<ul><li>Enhanced customer engagement: Interactive and visually appealing content captures customer attention and encourages interaction.</li><li>Streamlined shopping experiences: Customers can explore multiple products and make purchases without leaving the app.</li><li>Increased conversion rates: Direct CTAs guide customers toward desired actions, reducing friction in the purchasing process.</li><li>Personalized interactions: Tailor carousel content to individual customer preferences and behaviors, fostering a more personalized experience.</li></ul><h2>Top use cases for Viber Carousel Messages</h2>Viber Carousel Messages are a versatile format that can serve a wide range of industries and customer engagement goals. Whether you're promoting products, services, or special offers, the swipeable, interactive card layout gives you more room to tell your story and more opportunities to drive action. Here are some of the most impactful ways businesses are already using them:<h3>Share new arrivals and back-in-stock alerts&nbsp;</h3>Viber Carousel Messages act as your digital shop window, perfect for featuring curated selections like bestsellers, seasonal picks, or new arrivals in a neat, scrollable format. They’re also ideal for letting customers know when a favourite product is back in stock or to showcase exciting new arrivals. Each card links directly to its page, making it easy for customers to browse and buy instantly, tapping into fresh interest as soon as it sparks.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_new_arrivals_3864afdf75.jpg" alt="viber carousel messages_new arrivals.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_new_arrivals_3864afdf75.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_new_arrivals_3864afdf75.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_new_arrivals_3864afdf75.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_new_arrivals_3864afdf75.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of promoting new arrivals using Viber Carousel Messages</figcaption></figure><h3>Drive urgency with flash sales and limited-time offers</h3>Nothing sparks action like a great deal that’s about to disappear. Carousels are perfect for showcasing multiple discounted items or special offers in one go, with clear CTAs like “Only Today” or “Shop Now.” You can even add countdown visuals to amplify that sense of urgency and encourage customers to act fast.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_limited_time_offers_256ba04d66.jpg" alt="viber carousel messages_limited time offers.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing limited-time offers using Viber Carousel Messages</figcaption></figure><h3>Help customers compare options and make decisions</h3>Buying decisions often come down to comparing choices side by side. Use carousels to lay out different plans, packages, products, or service tiers clearly. For example, you can highlight key features of each option with simple visuals and “Learn More” or “Subscribe Now” buttons, making it effortless for customers to choose what fits them best.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_bundle_promotions_f075620e29.jpg" alt="viber carousel messages_bundle promotions.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_bundle_promotions_f075620e29.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_bundle_promotions_f075620e29.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_bundle_promotions_f075620e29.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_bundle_promotions_f075620e29.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing bundle promotions using Viber Carousel Messages</figcaption></figure><h3>Personalize promotions and reward loyalty</h3>Your loyal customers want to feel special. Carousels can be used to deliver personalised offers, exclusive discounts, or loyalty rewards tailored to different segments of your audience. For example, show them what they can redeem with their points, or surprise them with member-only perks – building stronger relationships and driving repeat purchases.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_recommendations_d683fa323f.jpg" alt="viber carousel messages_recommendations.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_recommendations_d683fa323f.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_recommendations_d683fa323f.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_recommendations_d683fa323f.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_recommendations_d683fa323f.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending personalized recommendations via Viber Carousel Messages</figcaption></figure><h3>Promote add-on services and upgrades</h3>People love extras that make life easier. Use carousels to feature add-on services like roaming packs, device insurance, premium delivery, or entertainment bundles. This not only increases average order value but also helps customers discover offerings they might not have known you had.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg" alt="viber carousel mesages_cross-sell upsell.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of using Viber Carousel Messages fora. cross-sell or upsell campaign</figcaption></figure><h2>Best practices for using Viber Carousel Messages</h2>Effective carousels go beyond aesthetic appeal; they align with your brand identity, capture user attention instantly, and deliver tailored offers that drive action. Below are key best practices to ensure your Viber Carousel Messages are optimized to achieve your campaign goals:<ul><li>Maintain visual consistency (colors, style, branding) across all cards</li><li>Incorporate emojis and visual elements</li><li>Use high-quality photos</li><li>Personalize offers per customer segment</li><li>Keep CTA text clear and action-oriented</li><li>Test and refine your carousels</li></ul><h2>Get started with Viber Carousel Messages</h2>Ready to set up promotions that convert? Here's how to get started with Viber Carousel Messages:<ol><li>Talk to your Rakuten Viber account manager to learn how these messages can align with your business goals.</li><li>Or, set it up through one of our trusted messaging partners — they'll help you build, manage, and optimize your campaigns. &nbsp;</li></ol>

Ready to enrich your business messaging? Find out how our new creative message type can help.

Viber Carousel Messages: Why, when, and how to use them

In the era of instant communication, customers expect speed, simplicity, and convenience — especially when interacting with brands. And notifications with interactive buttons, quick replies, or polls drive <a target="_blank" rel="noopener noreferrer" href="https://moldstud.com/articles/p-maximizing-app-engagement-through-interactive-push-notifications?utm_source=chatgpt.com">up to 30% higher interaction rates</a> compared to standard alerts.That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">we recently introduced</a> a new, interactive business message format: Viber List Messages.Designed to streamline customer interactions, Viber List Messages enable brands to gather clear, actionable responses with just one tap.Read on to learn more about this new feature and the different ways you can use it to reach your business communication goals.<h2>What are Viber List Messages?</h2>Viber List Messages are an interactive business message format designed to add efficiency, speed, and high engagement to your customer communication.This new message type streamlines decision-making processes, enabling you to present up to five predefined response options in a single message. Instead of typing a reply, your customers can simply tap an option, and that selection is sent back to your brand as their response.<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_list_messages_specs_5acbd3e9cd.png" alt="viber-list-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_list_messages_specs_5acbd3e9cd.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_list_messages_specs_5acbd3e9cd.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_list_messages_specs_5acbd3e9cd.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_list_messages_specs_5acbd3e9cd.png 1000w," sizes="100vw" width="1842" height="898">Here’s a quick overview of the key functionalities:<ul><li>Customers can only select one response.</li><li>Responses are sent instantly to the business, enabling fast follow-up or action.</li><li>No need for open-ended typing or confusion — the brand guides the conversation.</li></ul><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_List_Messages_One_pager_ec4e8acac8.pdf">Download the one-pager</a>Whether it’s confirming a booking, choosing a delivery time, or sharing a preference, Viber List Messages make communication faster, clearer, and easier for both parties.Consumers want conversations with brands to feel as natural and friction-free as messaging a friend. While businesses are embracing conversational commerce and chat-based services to help capture input, direct next steps, and keep the conversation moving.<h2>Key benefits of using Viber List Messages</h2>By replacing open-ended questions with structured, tap-to-choose options, brands can speed up conversations and gather consistent, actionable data. Here’s how Viber List Messages can create smarter, faster customer experiences:<ul><li>Improve response rates: Predefined options make it easier for users to reply, and more likely that they will.</li><li>Reduce friction: No typing required. Customers just tap a response.</li><li>Guide the conversation: Brands can steer users toward specific choices or next steps.</li><li>Speed up service: Faster replies lead to quicker resolution and higher customer satisfaction.</li><li>Consistent data: With structured responses, businesses receive clean, uniform input that’s easy to process, resulting in higher efficiency with fewer human errors.</li></ul><h2>Top use cases for Viber List Messages</h2>Viber List Messages are designed to simplify decision-making and remove barriers in the customer journey, all while collecting structured responses that are easy to act on.&nbsp;Here are three key ways you can reduce friction and increase engagement with this new format:<h3>Bookings, orders, and appointments</h3>From confirming a hotel stay to scheduling a bank visit, customers can quickly confirm, reschedule, or upgrade their bookings, increasing efficiency and satisfaction.Examples:<ul><li>Confirm or change delivery or appointment times</li><li>Select room upgrades, service tiers, or add-ons</li><li>Choose store locations, pickup windows, or check-in preferences</li></ul><h3>Post-purchase engagement</h3>Viber List Messages keep customers engaged, even after they’ve completed their purchase, with quick-access options to rewards, reviews, or repeat purchases.Examples:<ul><li>Redeem loyalty points or select rewards</li><li>Leave a review or satisfaction rating</li><li>Reorder frequently purchased items</li></ul><h3>Customer service and support</h3>Whether it's choosing the right support topic, resolving common issues, or following up on a previous issue, customers can get what they need faster and without long wait times by choosing from a pre-defined list of next steps.Examples:<ul><li>Select issue type before speaking with an agent</li><li>Choose preferred return or refund options</li><li>Share feedback with structured post-service surveys</li></ul><h2>Viber List Messages use cases by industry</h2>If you want to go beyond the basics, there are several ways to tailor these messages to your industry or business goal. Here are a few examples:<h3>Retail and eCommerce</h3><ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/back-in-stock-alerts-viber-business-messages/">Back-in-stock</a> notifications: When a previously sold-out item becomes available, customers can quickly select their preferred size or color to complete their purchase with fewer steps.</li><li>Returns and exchanges: Simplify the return process by letting customers select the reason for return, preferred resolution (exchange, refund, store credit), and return method.</li></ul><h3>Banking and Financial Services</h3><ul><li>Personalized banking experiences: Guide customers who express interest in a product, such as a loan or credit card, to the appropriate department or representative based on their selected needs.</li><li>Account services and updates: Automate routine tasks by prompting customers to choose from a list of common requests, such as updating contact information, ordering a new card, or setting up direct deposit.</li></ul><h3>Travel and Hospitality</h3><ul><li>Check-in confirmations: Encourage customers to confirm reservations, select check-in times, or request special services such as airport transfers or early check-ins.</li><li>Service selection: Enable guests to select preferred room upgrades, add-on experiences such as spa packages or breakfast, or provide quick feedback during their stay with just one tap.</li></ul><h3>Telecom and Utilities</h3><ul><li>New customer onboarding: Empower new customers to set up their services, such as activating a SIM, setting up voicemail, or linking their account, with a checklist of tasks.</li><li>Bill payment and reminders: Reduce late payments by giving customers quick access to billing options, such as paying now, setting a reminder, or viewing detailed charges.</li></ul><h3>Delivery and Logistics</h3><ul><li>Delivery time and location preferences: Reduce failed delivery attempts and improve operational efficiency by enabling customers to confirm or reschedule delivery windows, choose alternate drop-off locations, or opt for contactless delivery.</li><li>Package tracking options: Make it easy for customers to choose how they’d like to receive tracking updates, whether via message notifications, email, or through a link to a live tracking page, so they can stay informed without needing to ask.</li></ul><h2>Viber List Messages best practices</h2>To make the most impact, your list messages should do more than just deliver information; they should guide, attract, and connect with your audience. That's why it’s important to get the details right. Below, we’ve put together a set of best practices:<ul><li>Keep lists short and focused</li><li>Incorporate emojis and visual elements</li><li>Ensure lists are scannable and easy to comprehend</li><li>Provide clear instructions and guidance</li><li>Consider the context and audience</li><li>Test and refine your lists</li></ul><h2>How to get started with Viber List Messages</h2>Getting started with Viber List Messages is quick and simple:<ul><li>Talk to your Rakuten Viber account manager: They'll help you identify the right use cases and integrate List Messages into your communication flow.</li><li>Set up through our trusted <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-partners/">messaging partners</a>: Our partners can support everything from template creation to delivery tracking and automation.</li></ul>Aren’t using Viber Business Messages yet? <a target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us to get started</a>. &nbsp;

Fuel action with real-time insights using Viber's new, interactive business message format. Learn more!

Viber List Messages: Key benefits and examples

Fuel action with real-time insights using Viber's new, interactive business message format

Viber List Messages: Get actionable feedback with just one tap

Viber Advertising makes it easy to promote your products or services to a large user base through various ad formats and targeting. Learn more!

Viber Advertising: Definition, Benefits, and Examples

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Viber Advertising: Everything you need to know

May 20th was the start of the future of Viber in Athens, Greece, where our team met with trusted partners and clients to unravel the ecosystem we’ll soon be able to experience within the super app.<h2 style="line-height:1.38;margin-bottom:6pt;margin-top:18pt;" dir="ltr">Rakuten Viber’s vision for the future</h2>Our Chief Revenue Officer,&nbsp;Cristina Constandache, and Chief Product Officer,&nbsp;Nadav Melnick, took the stage to showcase what Viber can look like in the future. More than just a messaging app – Viber has built&nbsp;a robust ecosystem for brand and consumer interactions.<figure class="image"><img style="aspect-ratio:4000/2668;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/wqewerwt_b3fdc454c0.jpg" alt="wqewerwt.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_wqewerwt_b3fdc454c0.jpg 234w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_wqewerwt_b3fdc454c0.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_wqewerwt_b3fdc454c0.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_wqewerwt_b3fdc454c0.jpg 1000w," sizes="100vw" width="4000" height="2668"><figcaption>Rakuten Viber's Chief Revenue Officer and Chief Product Officer take the stage in Athens</figcaption></figure> The debut of Viber Dating in Greece set the stage for our leaders to unveil the app’s developing capabilities - from immersive advertising experiences to&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">rich business messaging solutions.</a> They showcased what this streamlined customer journey will look like on Viber and how easy it can be for brands to set it up.Among the new solutions mentioned were our&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">recently launched Viber List and Carousel Messages</a>:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Carousel Messages let businesses across multiple industries showcase up to five scrollable cards in one message, enriched with CTA buttons. With these messages, brands can share bundle promotions, product recommendations, limited-time offers, new arrivals, and more, while users can easily choose and purchase what interests them most.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">List Messages present users with up to five predefined options they can tap to respond - ideal for quick actions like booking confirmations, delivery scheduling, and feedback collection.</li></ul>Guests had the chance to experience these new features first-hand through our live demo. They were encouraged to make a purchase through our carousel message and pick up their items at our on-site pop-up store. After they picked up their purchase, they received a list message asking them to rate their experience.<figure class="image"><img style="aspect-ratio:4000/2667;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Copy_of_0330_58b6676693.jpg" alt="Copy of 0330.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Copy_of_0330_58b6676693.jpg 234w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Copy_of_0330_58b6676693.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Copy_of_0330_58b6676693.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Copy_of_0330_58b6676693.jpg 1000w," sizes="100vw" width="4000" height="2667"><figcaption>Summer Vibes Pop-up Store live demo and gift station</figcaption></figure>Viber's evolution into a super app reflects a strategic response to the growing consumer demand for integrated digital experiences. As the platform continues to roll out these new features, it is poised to become a key player in the super app ecosystem, offering users and businesses a unified solution for communication, commerce, and customer engagement.<h2 style="line-height:1.38;margin-bottom:6pt;margin-top:18pt;" dir="ltr">The power of local and global partnerships</h2>But this event wasn’t just about unveiling Viber’s future—it was about deepening relationships. Being in Athens, Greece, gave us a unique opportunity to connect closely with our valued partners in the region. We believe that true progress comes from collaboration, and this gathering was a powerful reminder of that.At Viber, we are always evolving—listening, learning, and adapting alongside the needs of our users and business partners. Engaging face-to-face with our partners in Greece helped reinforce a shared vision: to create seamless, impactful experiences for users through innovation and mutual support.<figure class="image"><img style="aspect-ratio:4000/2665;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/12_1_053cdd5540.jpg" alt="12 (1).jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_12_1_053cdd5540.jpg 234w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_12_1_053cdd5540.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_12_1_053cdd5540.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_12_1_053cdd5540.jpg 1000w," sizes="100vw" width="4000" height="2665"><figcaption>Connecting with local partners aboard a floating venue on the Mediterranean</figcaption></figure>The energy and insight from our time in Athens have inspired us, and we’re excited about what lies ahead.&nbsp;Together, we’re building more than just a super app—we're building a stronger, more connected digital future.Relive highlights from the event below:<figure class="media"><oembed url="https://www.youtube.com/watch?v=WM1wV9Q_F4c"></oembed></figure><h3>If you’re ready to explore new Viber for Business solutions to reach your business goals,&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/viber-for-business-form">talk to our team</a>.</h3>

Learn about Viber's vision for the future which we kicked off in Athens, Greece.

Event recap: Viber Summer Connect in Athens

Learn about Viber's vision for the future which we kicked off at our brand event in Athens, Greece.

<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Rakuten Viber</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> is expanding its rich business messaging capabilities with two new interactive solutions: Carousel and List Messages. These additions help brands streamline communication and automate customer experiences within the Viber app.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Carousel Messages<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> let businesses across multiple industries showcase up to five scrollable cards in one message. Each card can include an image, text, emojis and up to two call-to-action buttons linking directly to a website or online store. With these messages, brands can share bundle promotions, product recommendations, limited-time offers, new arrivals and more, while users can easily choose what interests them most.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Key benefits:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Enhancing UX with an easy-to-view, scrollable format</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Improving CTR with appealing rich media&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Boosting sales with direct links that encourage quick purchases</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg" alt="Examples of Viber Carousel Messages.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 245w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 500w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 750w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 1000w" sizes="100vw" width="1000"><figcaption>Examples of Viber Carousel Messages</figcaption></figure><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">List Messages&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">present users with up to five predefined options they can tap to respond - ideal for quick actions like booking confirmations, delivery scheduling and feedback collection. Once a user selects an option, their choice is sent as a message, allowing businesses to reply automatically.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Key benefits:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Driving conversations with quick, guided replies</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Increasing engagement with clear, actionable choices</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Saving time by automating repetitive tasks with tap-based responses</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg" alt="Examples of Viber List messages.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 245w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 500w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 750w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 1000w" sizes="100vw" width="1000"><figcaption>Examples of Viber List Messages</figcaption></figure><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The two new solutions extend the existing suite of <a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/business-messages/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Viber Rich Business Messages</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">, which help brands build personalized, one-to-one communication with their existing customers.<span style="font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"It is our mission to be a super app for both users and businesses,"&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">says&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Cristina Constandache, Chief Revenue Officer at Rakuten Viber<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.&nbsp;<span style="font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"To meet the needs of both, we are constantly evolving. Carousel and List Messages are designed to match growing customer expectations for faster, more interactive, and automated digital experiences—and to help businesses drive sales."<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Existing Viber business clients can reach out to their messaging partners to try the new solutions. New businesses can get started by filling out&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">this form.</a>

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Imagine a scenario where a consumer, eager to purchase their desired item, finds it out of stock. Traditionally, this might spell a lost sale for a business. But with back-in-stock alerts, this minor setback transforms into a sales recovery technique.<a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/business-messages/">Viber Business Messages</a> make it easy for brands to send personalized, timely back-in-stock alerts that increase click-through rates and sales - all while <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/faster-customer-service-and-lower-costs-how-viber-business-messages-make-it-happen/">enhancing the customer experience</a>. Read on to learn more about the benefits of sending back-in-stock alerts on Rakuten Viber, how they work as an efficient sales strategy, and how integrating them into your CRM and CDP platforms can help you deliver timely messages to customers.<h2>What are back-in-stock alerts?</h2>Back-in-stock alerts are notifications, often sent as a text, email, or push notification, that inform customers their desired item has been restocked and is ready to be purchased. More brands are turning to these alerts to boost sales and conversions, especially during slow periods after peak shopping seasons, to re-engage dormant customers. And they work:<ul><li>Push notifications outperform traditional email marketing, with a <a target="_blank" rel="noopener noreferrer" href="https://truelist.co/blog/push-notification-statistics/">50% higher open rate</a>.</li><li>Back-in-stock push notifications have the potential to recoup <a target="_blank" rel="noopener noreferrer" href="https://www.sellerscommerce.com/blog/shopping-cart-abandonment-statistics/">more than 50%</a> of missed sales opportunities.</li></ul><figure class="image"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png" alt="back-in-stock alerts blog_in-blog graphic-01.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>Example of a back-in-stock alert via Viber Business Message</figcaption></figure><h2>How back-in-stock alerts maximize engagement and revenue</h2>Customers who receive back-in-stock alerts are reminded that what they've been eyeing is ready for purchase, resulting in a significant boost in engagement and revenue:<ul><li>Increased click-through rates (CTR): Back-in-stock alerts help <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-messaging-apps-should-be-1-choice-for-marketers/">boost customer engagement</a>, prompting customers to take immediate action by clicking on the notification to revisit the product they were previously interested in. This leads to increased CTR, which is a strong indicator that the alerts are relevant and timely.</li><li>Improved customer loyalty: The <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/the-rise-of-personalization-in-mobile-marketing/">personalization aspect</a> of back-in-stock alerts directly contributes to improved customer loyalty. These notifications show customers that a business is attentive to their needs and preferences, thereby nurturing a positive emotional connection to the brand. This personalized consumer experience can lead to repeat purchases and a higher lifetime value per customer, as shoppers often prefer to stick with brands that recognize and cater to their specific interests.</li><li>Soaring sales: The effectiveness of back-in-stock alerts in driving sales is notable as they encourage prompt responses from customers, who are less likely to seek out alternative brands when they quickly find what they want back in stock. They also promote more efficient inventory management, as items are quickly moved from restocked to sold, streamlining the overall sales process. Back-in-stock alerts effectively tap into existing customer interests, influencing higher sales for businesses.</li></ul><h2>The benefits of sending back-in-stock alerts via Rakuten Viber</h2>Rakuten Viber enables brands to reach a global audience across diverse regions and demographics to deliver notifications that feel tailored and genuine. Brands looking to capitalize on the ever-competitive eCommerce landscape can benefit from sending personalized back-in-stock alerts via <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">Viber Business Messages</a>. Here’s how:<h3>Personalization</h3>Personalization in notifications is a game-changer, known to increase open rates by <a target="_blank" rel="noopener noreferrer" href="https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/">up to 400%</a>. Connecting Viber Business Messages to your <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/2023-marketing-toolbox-martech-and-adtech-cdp-ai-superapp/">customer data platform (CDP)</a> will help you use data such as demographics, behaviors, and previous purchases to send timely, personalized notifications that engage customers through rich features - influencing their purchase decisions.&nbsp;<h3>Targeting</h3>Another statistic shows that advanced targeting strategies can <a target="_blank" rel="noopener noreferrer" href="https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/">triple (3x) the chance</a> of notifications being acted upon. Integrating Viber Business Messages into your customer relationship management (CRM) system enables you to send alerts to specific audience segments, increasing click-through rates and conversions. You can segment audiences based on age, gender, purchase history, and more - and tailor your back-in-stock alerts based on the items that speak most to each segment.<h3>AR-powered experiences</h3>Rakuten Viber enables brands to transform their mobile offers into interactive experiences for customers. <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-and-kiko-milano-bridge-the-gap-between-online-and-offline-beauty-experiences-with-innovative-virtual-try-on/">Viber Lenses</a> are a good way to boost your back-in-stock alerts and influence sales by enabling customers to try on your products before buying them. This can turn hesitant shoppers into confident buyers waiting for your next offer.&nbsp;<figure class="image"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/3_ver3_c4971776ef.png" alt="Example of how to use Viber Lenses as a part of a back-in-stock alert" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_3_ver3_c4971776ef.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_3_ver3_c4971776ef.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_3_ver3_c4971776ef.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_3_ver3_c4971776ef.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>Example of using Viber Lenses to enhance back-in-stock alerts</figcaption></figure><h3>Rich media</h3><a target="_blank" rel="noopener noreferrer" href="https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/">Several factors</a> can amplify the effectiveness of personalized back-in-stock alerts even further. Emojis can make alerts more appealing, resulting in a 20% improvement in open rates. Timing is crucial, and sending notifications at industry-specific times can yield a 40% increase in opens. <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/the-impact-of-visual-content-how-messaging-apps-are-changing-the-way-we-connect/">Rich formats</a>, including images or videos, can enhance engagement, leading to a 25% boost in open rates. Viber Business Messages enable brands to share images, videos, emojis, different types of files, and more to better display products, engage customers, and simplify purchase decisions.With Viber Business Messages, brands not only communicate—they engage and convert with precision. Combining the power of these tools and features on one of the world’s most popular <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super apps</a> enables you to:<ul><li>leverage advanced automated trigger notifications</li><li>send vivid alerts that engage shoppers at the perfect moment</li><li>provide a user-friendly shopping experience that is straightforward and stress-free</li></ul><h2>Step-by-step guide to sending back-in-stock alerts on Rakuten Viber</h2>To help you successfully implement Viber Business Messages as a part of your customer engagement strategy, we’ve put together a step-by-step guide that encourages higher click-through rates, conversions, and customer satisfaction:<ol><li>Identify popular items: Begin with a keen eye on your inventory trends. Analyze which items sell out quickly and generate a list of high-demand products. This is not just about stock levels—it's about knowing your customers' favorites and anticipating their needs.</li><li>CRM &amp; CDP integration: Connect your Customer Relationship Management (CRM) and Customer Data Platform (CDP) systems with Rakuten Viber. This will allow you to seamlessly track consumer interactions and facilitate personalized communications. By knowing which items a customer marks as their favorite, adds to a wishlist, or requests a notification, you can accurately target the right audience when an item is back in stock.</li><li>Set up triggered notifications: Leverage Viber Business Messages to create automated, triggered notifications. This system should be adept at recognizing when a customer's 'favorite' item is available, producing an immediate and personalized alert in response.</li><li>Personalize alerts: Dig into the data to craft notifications that resonate personally. Understanding consumer preferences is key to tailoring messages and transforming alerts into more than notifications. This level of customization elevates your service, respects the customer's distinctive taste, and values their time.</li><li>Enrich your messages: Add rich media to your alerts to showcase your products. These features will help you give customers an enticing experience rather than “just another notification” - increasing interest, engagement, and sales.</li><li>Two-click ordering process: Streamline the purchase process by ensuring that customer data, such as addresses and payment details, are securely stored. This convenience is key, allowing for smooth and hassle-free order completion—a priority for time-pressed consumers.</li><li>Analyze and adjust: Continuously measure the performance of your back-in-stock alerts by monitoring the click-through rate. Use these insights to refine your strategy, ensuring your notifications remain engaging and effective.</li></ol><h2>Transform your customer engagement strategy with Viber Business Messages</h2>Back-in-stock alerts are a great way to re-engage customers and encourage purchases. By connecting Viber Business Messages to your CDP and CRM systems, you can send personalized notifications to specific audience segments - increasing click-through rates and their likelihood to buy.You can also leverage rich media features, including images and videos, and call-to-action buttons to provide engaging, two-click purchasing options. Sending these alerts on a channel customers use daily with their family and friends builds trust and loyalty with your brand.<h3>Ready to set up back-in-stock alerts on Rakuten Viber?&nbsp;</h3><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-solutions/#form_844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to our team to get started.</a> &nbsp;

Discover how to boost sales with back-in-stock alerts via personalized Viber Business Messages.

Back-in-stock Alerts: How to Boost Sales with Rakuten Viber

Learn how Viber Business Messages help brands send personalized, timely back-in-stock alerts

Back-in-stock alerts: Boost sales with Viber Business Messages

Rakuten Viber team announces exciting updates for 2025

Viber event recap: The super app for your business growth in the Philippines

Event recap: The super app for your business growth in the Philippines

Rakuten Viber reveals how businesses and users worldwide interacted on the super app

Viber for Business 2024: Key results of the year

As we embrace Valentine's Day, a time brimming with romance, affection, and connection, it’s a great time to explore creative methods to spread love. And what’s better than using Rakuten Viber, the&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super app</a> that connects billions of hearts globally? With its wide range of features, Rakuten Viber can not only make Valentine's Day special but also cater to changing consumer behavior.In this blog, we’ll walk you through creative ways to use Rakuten Viber for your Valentine’s Day campaigns and offers. Whether it’s sending heartfelt messages, promoting specific products, or just connecting more with your customers, the possibilities are endless. Read on to learn how to make this Valentine’s Day a memorable one for your brand.<h2>Boost engagement with a variety of ad formats and message types</h2>When it comes to&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/7-ways-to-level-up-your-holiday-marketing-with-rakuten-viber/">holiday campaigns</a>, diversity is best. Reaching customers in different ways will ensure you cut through the noise and that they resonate with at least one of your messages. If you want to set up a Viber Valentine’s Day campaign that grabs attention and keeps your audience engaged, you should consider using a combination of various ad formats and message types.Here are a few to consider:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1"><a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber Ads</a> keep your brand top of mind during busy holiday seasons. Keep your brand visible among consumers while they chat, talk on the phone, or explore content within or outside the app.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Branded&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/get-creative-with-viber-lenses-how-to-leverage-them-for-unique-marketing-strategies/">Rakuten Viber Lenses</a> can amplify your promotional campaigns by placing your brand, offers, and discounts in high-visibility positions. These lenses provide an immersive, interactive experience for your audience and drive virality among&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/adapting-to-the-rise-of-generation-z-strategies-for-engaging-the-growing-wave-of-consumers/">Gen Z</a> consumers.&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-and-kiko-milano-bridge-the-gap-between-online-and-offline-beauty-experiences-with-innovative-virtual-try-on/">See how KIKO Milano used this solution to simplify the shopping experience for their customers</a>.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Branded Viber Gems can further boost your brand visibility by appearing on your audiences’ screens in response to holiday-related keywords, such as “love” or “Happy Valentine’s Day!”, immersing them in festive vibes for greater engagement.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1"><a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/faster-customer-service-and-lower-costs-how-viber-business-messages-make-it-happen/">Rakuten Viber Business Messages</a> makes it easy to connect with your customers through two-way messaging. With a high delivery rate, you can share offers and discounts directly, while engaging with customers in real-time.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">To maximize reach and conversions, amplify your offers and discounts with&nbsp;rich media including images, GIFs, videos, CTA buttons, and more.</li><li>A&nbsp;chatbot can be useful to provide your customers with unique redemption codes for your offers and discounts. It leads to higher conversions and a richer customer experience.&nbsp;</li></ul><h2>7 Creative ways to celebrate Valentine’s Day on Viber</h2>Here are a few ideas and examples of how you can use various features to set up an engaging Valentine’s Day experience on Rakuten Viber:<ol><li>Branded Gems: Set up keyword-triggered animations that appear on your customers’ screens when they chat with family and friends. This unique approach will help you boost visibility and increase reach as users see your brand pop up when they wish each other a “Happy Valentine’s Day” or say “I love you.”</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/dare-to-engage-captivate-your-audience-with-messaging-apps-and-interactive-content/">Branded Stickers</a>: Transform customers into brand ambassadors by creating branded Valentine's Day stickers they can use in their chats. This provides organic exposure and makes your brand a part of the conversation. You can also link the stickers to a Viber Chatbot, guiding users to subscribe when they download your sticker pack.</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-effectively-engage-your-audience-on-viber-without-overwhelming-them/">Personalized Messaging</a>: Send personalized messages to loyal customers to show appreciation: "Thank you for being with us. Here's a little token of our love for you on Valentine's Day! Use this code to receive 15% off your entire purchase: VDAY15 🌹"</li><li>Special Announcements: Share special Valentine's Day news or events using an image that captures the moment, like unveiling a new product accompanied by a message: "Just launched: Our newest product to make your Valentine's Day unforgettable! ❣️"</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-viber-chatbots-can-help-improve-customer-service-for-large-companies/">Chatbots</a>: Make your Rakuten Viber chatbot love-ready. Program it to use Valentine's-themed stickers or emojis when interacting. Something like, "Happy Valentine's Day! How can I assist you today? 😍" could be a good start.</li><li>Seasonal Tips and Advice: Offer daily tips or advice leading up to Valentine's Day with appropriate emojis or images to brighten up the suggestions: "Day 5 Love Tip: Plan a surprise date night at home. Set the mood with candles, music, and a cozy atmosphere. 💑🕯️🎶"</li><li>Polls and Quizzes: Create polls and quizzes for segmented audiences to give them a more engaging experience. For example, if you want to target your Gen Z customers, you can ask them “What do you want for Valentine’s Day this year? 🍫Chocolate 💍Jewlery ✈️Adventure ♥️Quality time”&nbsp;</li></ol><h2>Piecing it all together: 360° Campaigns for Valentine’s Day</h2>Although many of these solutions might do the trick on their own, there is always more power in piecing it all together. Setting up a 360° campaign can take your Valentine’s Day marketing from good to great - giving your audience an end-to-end experience in one place.For example, if your goal is to attract a new audience, you can launch <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber Ads</a>, branded Gems or stickers, and AR-powered Lenses - all directing customers to your Viber chatbot. Your chatbot can then share your latest offers, links to your ordering site, and product recommendations. It can also assist your customers after they purchase if they aren’t sure about delivery times or refund policies.<figure class="media"><oembed url="https://www.youtube.com/watch?v=Ji-9e_6DQRM"></oembed></figure>Example of a 360° campaign for Valentine’s Day<h2>Unlock the power of Viber for Valentine’s Day</h2>Rakuten Viber offers a variety of features—from engaging <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/more-than-ads-discover-creative-tools-on-viber/">branded Lenses</a> and stickers, unique Gems, and eye-catching ads to personalized <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-solutions-for-brands-business-messages-chatbots-ads-lenses-stickers-and-business-inbox-feature/">Business Messages and chatbots</a>—that can be leveraged to enhance the Valentine's Day experience for your customers. Especially relevant in an era where personal connections are cherished, businesses can set up 360° campaigns that help them connect with customers in a meaningful and heartfelt manner.The possibilities are endless. And it’s up to you to decide what your campaign goals are. Whether you want to build awareness, increase engagement, or simply connect with your customers - there’s a Viber for Business solution that can help. So, embrace the spirit of love and use Rakuten Viber to spread affection, foster connections, and create lasting memories for customers around the globe. Ready to set up your campaign?&nbsp; <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/viber-for-business-form">Talk to us!</a> &nbsp;

Want to drive engagement and boost sales with your Valentine’s Day campaign? Viber for Business solutions can help. Learn how!


7 Creative Ways to Use Rakuten Viber for Valentine’s Day

Discover how Rakuten Viber can help you set up the perfect Valentine's Day campaigns

Spread love and romance: Creative ways to use Rakuten Viber for Valentine's Day

Clarity. Trust. Efficiency.&nbsp;Today, these are all essential parts of a successful business messaging experience.&nbsp;To support this, Rakuten Viber is introducing Transactional Message Templates – a structured way for brands to send important customer updates in a more consistent and reliable format.Starting July 1, 2026, templates will become mandatory for all transactional Viber Business Messages.In this guide, you’ll learn:<ul><li>Why Viber is introducing templates</li><li>What transactional templates are</li><li>The difference between transactional and promotional messages</li><li>Common template use cases</li><li>How to get started</li></ul><h2>Why is Viber introducing Transactional Message templates?</h2>Over the past decade, Rakuten Viber has continuously enhanced its Business Messages offering to support brands in delivering timely and relevant communication. But as messaging channels become more crowded, ensuring that important messages are both noticeable and trusted has become more challenging.Transactional messages, such as delivery updates, verification codes, or booking confirmations, are often the most important touchpoints between a brand and its customers. These messages must be:<ul><li>Instantly recognizable</li><li>Easy to read and act on</li><li>Trusted by recipients</li></ul>Transactional Message templates are designed to meet these expectations by combining structure, clarity, and reliability into a consistent messaging experience.By providing ready-made formats optimized for effectiveness, templates help brands create high-quality messages while automatically aligning with Viber’s guidelines.Templates have already been tested across multiple markets, where partners and brands reported improved message quality, greater consistency, and more efficient workflows. Following this positive feedback, Viber is now rolling out Transactional Message templates globally to further standardize and elevate business communication.<h2>What are Transactional Message templates?</h2>Transactional Message Templates are structured text-only message formats that businesses use to send recurring customer updates in a clear and consistent way. They combine fixed text with customizable fields, making it easy to personalize messages at scale while maintaining a consistent experience.Message templates include:<ul><li>Static text (fixed parts of the message)</li><li>Variables (dynamic fields such as name, time, order number, etc.)</li></ul>For example:Hi {{NAME}}, your order has shipped! It will be delivered between {{TIME_START}} and {{TIME_END}}.Each template is reviewed and approved by Rakuten Viber to ensure compliance with platform guidelines, reduce the risk of errors or misuse, and simplify the overall message-sending process.<h2>Transactional vs Promotional Messages</h2>Understanding the difference between transactional and promotional messages is essential for choosing the correct messaging format and ensuring compliance with Viber guidelines.<h3>Transactional messages</h3>Transactional messages are designed to inform or update customers with important, non-commercial information.<ul><li>Common examples include:</li><li>OTP and verification codes</li><li>Delivery updates</li><li>Appointment reminders</li><li>Booking confirmations</li><li>Account or security alerts</li></ul>These messages must use approved Transactional Message Templates starting July 1, 2026.<h3>Promotional messages</h3>Promotional messages are designed to market a product, service, or offer.These may include:<ul><li>Discounts or special offers</li><li>Product announcements</li><li>Invitations to take action</li><li>Marketing campaigns</li></ul>Promotional messages support additional rich media formats such as:<ul><li>Images</li><li>Buttons</li><li>URLs</li><li>Carousels</li><li>Videos</li></ul>Promotional content cannot be sent through transactional templates. Including promotional content inside a transactional template may result in template rejection.Beyond improving message consistency, templates also provide several operational and customer experience benefits.<h2>Key benefits of Transactional Message templates</h2>Transactional Message templates are designed to improve both the business and customer experience. By standardizing how critical updates are delivered, templates help brands streamline operations while ensuring users receive clear and trustworthy information.<ol><li>Security and trust: Templates help customers easily recognize legitimate business messages and reduce the risk of fraud or impersonation. This strengthens brand credibility and gives customers greater confidence in message authenticity, an increasingly critical factor in engagement and conversion.</li><li>Consistency: A standardized format ensures that important information is presented clearly and predictably, making messages easier to scan and understand at a glance.</li><li>Operational efficiency: With pre-defined structures, brands no longer need to invest time and resources into crafting repetitive transactional content. This allows them to focus on delivering value rather than formatting messages.</li><li>Compliance: Templates help ensure communications follow Viber guidelines and messaging best practices.</li><li>Reliability: By optimizing format and delivery, templates support higher engagement with critical messages, helping ensure critical updates are delivered clearly and reliably.</li></ol><h2>Common use cases for Transactional Templates</h2>Transactional templates are best suited for recurring customer updates such as:<ul><li>OTP and verification messages</li><li>Order confirmations and receipts</li><li>Delivery and journey updates</li><li>Appointment reminders</li><li>Account activity alerts</li><li>Password and security notifications</li><li>Subscription renewal reminders</li></ul><h2>Best Practices for Using Templates</h2><ul><li>Keep messages clear and concise</li><li>Use variables to personalize content</li><li>Avoid any promotional language in transactional templates</li><li>Test templates across different use cases</li><li>Templates must comply with Viber’s general messaging guidelines.</li></ul><h2>How to Get Started</h2>Getting started with Transactional Message Templates is easy. Here's how it works:For Messaging Partners: If you're an official Viber Business Messages Partner, you'll need to upgrade your integration with our new Templates API to enable this feature for your brand clients.For Brands: Reach out to your Messaging Provider to check their integration status and get the feature enabled. Once your provider's integration is complete, you can activate Transactional Message Templates directly through your existing Viber Business Messages account.Don’t have a Viber Business Messages Account? Set one up through one of our <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-partners/">trusted messaging partners</a> to start sending Transactional Viber Business Messages to your customers.<h2>Start using message templates today</h2>Message templates are a strategic step toward more secure, scalable, and user-friendly business communication.By adopting templates early, brands and partners can improve message performance, build stronger customer trust, and streamline their operations.Messaging Partners can refer to the <a target="_blank" rel="noopener noreferrer" href="https://www.google.com/url?q=https://vb.me/Transactional_Message_Templates_API&amp;sa=D&amp;source=docs&amp;ust=1779355614608128&amp;usg=AOvVaw2i7Glj4NgUm3lEJ-VQQ3FB">Templates API documentation</a> for technical integration details. For any other questions, reach out to your Rakuten Viber account manager.

Learn more about the new templates available for Transcational Viber Business Messages and how they can help your business.

Viber Message Templates: What you need to know

Find out more about the new standard for Transactional Viber Business Messages and how to get started.

Transactional Message Templates: Everything You Need to Know

Building meaningful connections between businesses and customers takes the right tools. That’s why we're constantly evolving Viber Business Messages to deliver them.&nbsp;This month's updates bring four new features and improvements, all designed to help you streamline your messaging workflows and drive better results.&nbsp;May 2026 highlights:<ul><li>Quick Replies: A new message format for better two-way conversations</li><li>OTP Auto-copy: The faster way to authenticate</li><li>Tap &amp; Copy: Built for a seamless path to purchase</li><li>Partner Portal: New self-service options that empower your team</li></ul>Let's dive into what each update means for your business.<figure class="media"><oembed url="https://www.youtube.com/watch?v=D4GCzkthUIs"></oembed></figure><h2>Quick Replies: A new message format for better two-way conversations</h2>What once required multiple systems (email, call centers, web portals) can now happen inside one conversation. Customers desire simplicity, ease, and the ability to complete entire processes, from choosing between offers to arranging and scheduling delivery, with one tap.This is exactly what our newest message format, Quick Reply, is all about.<h3>Viber List Messages have evolved into Quick Replies with new UI options</h3>Quick Reply Messages (formerly List Messages) are an interactive message type that lets businesses guide customers through simple journeys using up to 10 predefined responses, making two-way communication faster and more intuitive.Businesses can choose between two designs: &nbsp;<figure class="image"><img style="aspect-ratio:2160/1215;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Quick_reply_messages_feature_overview_cd87dfc74d.png" alt="Quick reply messages_feature overview.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Quick_reply_messages_feature_overview_cd87dfc74d.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Quick_reply_messages_feature_overview_cd87dfc74d.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Quick_reply_messages_feature_overview_cd87dfc74d.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Quick_reply_messages_feature_overview_cd87dfc74d.png 1000w," sizes="100vw" width="2160" height="1215"><figcaption>Quick Reply Messages feature overview including two new design options</figcaption></figure><h3>Starting a free 24-hour session with Quick Reply Messages</h3>With Quick Reply Messages, brands can receive instant responses from customers, automatically opening a free 24-hour conversational session.*&nbsp;This results in:<ul><li>Faster customer interactions</li><li>Improved conversion rates</li><li>A more intuitive experience</li></ul>By delivering Quick Replies as a session message, businesses can respond to user-initiated conversations at no cost, while customers benefit from a seamless experience by tapping a reply instead of typing one.For incoming messages that fall outside the Quick Reply options, businesses can configure responses via their provider. This will help you set clear expectations and a high standard of customer service. &nbsp;<figure class="image"><img style="aspect-ratio:2160/1215;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Quick_reply_sessions_overview_41cba125a9.png" alt="Quick reply_sessions overview.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Quick_reply_sessions_overview_41cba125a9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Quick_reply_sessions_overview_41cba125a9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Quick_reply_sessions_overview_41cba125a9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Quick_reply_sessions_overview_41cba125a9.png 1000w," sizes="100vw" width="2160" height="1215"><figcaption>The difference between message-based pricing model (before) and session-based pricing model (now)</figcaption></figure><h3>Quick Reply use cases</h3>Quick replies can find their use in any industry by simplifying and streamlining processes when it comes to:<ul><li>Satisfaction surveys</li><li>Delivery or appointment scheduling</li><li>Post-sale follow up</li><li>Customer onboarding to a new product or service</li><li>Collecting customer feedback and preferences</li></ul>Check out our <a target="_blank" rel="noopener noreferrer" href="https://vb.me/Business-Messages-API">BM API documentation</a> and prepare to use Quick Replies with session pricing (available from June 1, 2026).*Available from June 1, 2026. Session starts when the user replies to a Quick Reply message, and all messages sent within 24 hours are free of charge. The first message after the 24h session ends will be charged at the promotional rate, while Quick Replies are charged at the transactional rate.<h2>OTP Auto-copy: The faster way to authenticate</h2>Businesses using Viber for sending OTP can now offer even smoother service to their Android users - PIN code background auto-copy is now available, making authentication simpler, faster and safer. On IOs (26+) this is a native functionallity.<h2>Tap &amp; Copy: Built for a seamless path to purchase</h2>We have also released Tap&amp;Copy feature, so Viber users can now copy parts of Business Messages, such as coupon codes or order tracking numbers, with one tap.<h2>Partner Portal: New self-service options that empower your team</h2>We’ve expanded the self-service capabilities in the Partner Portal, giving you more control over your Viber Business Messages Account without needing to contact our Customer Success team.In addition to updating your business account’s Logo and Description, you can now directly manage technical fields such as Callback/Message URL, IP addresses, and template webhooks.Changes to these technical fields are applied automatically and reflected almost immediately (within one minute), with no moderation required. Because these settings directly impact your ability to send and receive messages, we recommend reviewing all entries carefully before submitting. Once your changes are applied, you’ll receive a confirmation email.<h2>Stay tuned for more updates</h2>We'll be sharing more updates on our features and latest improvements in the coming months. Follow along and stay tuned. If you have any questions, feel free to reach out to your dedicated Account Manager.Don't have a Viber Business Messages Account? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/#form_f2068195-d9a1-43a2-bd10-e4a6372fbec7">Talk to us!</a>

Learn what's new with Viber Business Messages this month - from new message formats to self-service options.

Viber Business Messages Updates: May 2026

[May 2026] Viber Business Messages Updates

In global retail, the path from seeing a product to owning it has never been shorter. We have moved beyond the era of omnichannel into something much faster and more personal: Conversational Commerce.According to <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">our latest research</a> with Omdia, messaging has evolved from a simple notification tool into a storefront. But there’s a catch. Despite the hype, 70% of retail businesses are struggling to see measurable revenue or engagement from their messaging spend.The "chat window" is the new digital storefront, but most retailers are leaving the lights off. Read on and <a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Rakuten_Viber_Retail_Messaging_Trends_One_pager_31274ae2fe.pdf">download the one-pager</a> to learn how to bridge the performance gap and turn conversations into growth.<h2>1. The performance gap: Why "blasting" no longer works</h2>The 70% failure rate isn't a tech problem; it’s a strategy problem. Most retailers are stuck in a "broadcast" mindset, leading to three main friction points:<ul><li>Inconsistent experiences: One-third of retailers report that customer service varies by platform. For instance, a helpful live chat is often followed by a robotic, unhelpful SMS.</li><li>Campaign fatigue: Low open rates suggest retailers are still "blasting" generic messages instead of building genuine engagement.</li><li>The conversion hurdle: Even when customers click, the path to purchase is often too clunky, causing them to abandon their carts before finishing the purchase.</li></ul><h2>2. The maturity shift: Moving toward predictive engagement</h2>To fix the gap, retailers are pivoting. While Email (85%) remains the standard for receipts, "active" engagement has moved to platforms that support the entire shopping journey.<ul><li>Social commerce: 62% of retailers are prioritizing platforms like Facebook, Instagram, and TikTok, which is well above the average in other industries. This shift highlights how visual and social modern shopping has become.</li><li>The "Superapp" model: Retailers are moving toward platforms like WhatsApp and Rakuten Viber. These apps act as a single hub where a customer’s identity, loyalty points, and purchase history are all stored in one secure chat thread.</li><li>The RCS frontier: There is a surge in interest for RCS (Rich Communication Services). Retailers want to use its "app-like" features, such as high-res image carousels and clickable buttons, to provide a premium shopping experience directly in the phone’s native messaging app.</li></ul><h2>3. The AI solution: Personalization at scale</h2>To bridge this performance gap, retailers are turning to Artificial Intelligence as the only way to deliver true personalization at scale.70% of retailers now state that their primary goal for AI is to improve targeting.Instead of generic weekly blasts, they are shifting toward "Predictive Engagement”, using AI to analyze browsing and buying habits so they can send the right message at the perfect time.For example, an AI assistant does more than just answer a sizing question; it recognizes a past purchase, like a red dress, and suggests matching shoes through a rich-media message with a one-tap payment option.<h2>4. The mandate: Simplify to grow</h2>The biggest takeaway for global retail leaders is that messaging cannot be treated as a collection of disconnected tools; success depends on managing it as a single, unified platform through two key strategies:<ul><li>System integration: Messaging only becomes "smart" when it’s connected to your CRM and payment systems. When tools share data, the interface knows exactly who the customer is and what they need.</li><li>Platform consolidation: 48% of retailers are consolidating their tools into a single, primary platform. This reduces "technical bloat," cuts costs, and ensures a consistent brand voice globally.</li></ul><h2>The new rule of retail</h2>The next era of retail growth won’t be defined by how many channels a brand uses, but by the quality of the conversations within them. Success now depends on creating a shopping experience that feels both intuitive and secure.The most effective strategy is to simplify to grow.&nbsp;By moving away from fragmented tools and toward integrated, AI-driven personalization, retailers can transform messaging from a simple notification center into a powerful, proactive assistant. The brands that thrive will be those that stop shouting at their customers and start listening to them.Ready to simplify your messaging and grow revenue? <a target="_blank" rel="noopener noreferrer" href="https://stage.forbusiness.viber.com/en/blog/post/retail-messaging-trends/#form_f2068195-d9a1-43a2-bd10-e4a6372fbec7">Talk to us!</a><a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1200_627_1_fa1e3ace5a.png" alt="Download the full ebook to learn more" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1200_627_1_fa1e3ace5a.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1200_627_1_fa1e3ace5a.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1200_627_1_fa1e3ace5a.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1200_627_1_fa1e3ace5a.png 1000w," sizes="100vw" width="1200" height="627"></a> &nbsp;

Learn how to turn conversational commerce into a revenue engine, based on research from Omdia.

Retail Messaging Trends to Watch in 2026

Why messaging is failing 70% of retailers (and how to fix it)

The new quarter is here!&nbsp;Check out our latest Viber Business Messages updates and what’s coming next.<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Transactional Message Templates</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Tap &amp; Copy Feature</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Mandatory Dedicated Point of Contact</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">New Self-Management Options</li></ul><h2>New: Transactional Message Templates</h2>We&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/-temporary-slug-6cf1ff3f-fcaa-44c2-a053-3a8d205aac42?hs_preview=ILvcWaem-208438609728">recently announced</a> the implementation of&nbsp;Message Templates as a new, mandatory standard for all&nbsp;Transactional and&nbsp;Verification (OTP)&nbsp;Viber Business Messages. Message Templates should be used for both local and international traffic,&nbsp;and will not affect rates.These templates will enable businesses to:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Ensure a high-quality experience for customers</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Provide structured, pre-approved formats for notifications (e.g., order confirmations, shipping updates, appointment reminders)</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Keep communications aligned with Viber guidelines and best practices</li></ul>Timeline:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Migration begins April 1, 2026</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Mandatory use of templates starts on&nbsp;July 1, 2026</li></ul>Resources&nbsp;To help you navigate this change, we have prepared Transactional Message Templates Guidelines and&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://drive.google.com/file/d/1lOHC7VSElV2tUeHL06WzpgZmSmlLqSSw/view">Transactional Message Templates API documentation</a>.<h2>Viber Business Messages Updates</h2>Tap &amp; Copy Users can now copy parts of Business Messages such as coupon codes or order tracking numbers, with one tap.[Coming Soon] Business Profiles on Viber Marketplace IIn the coming months, some Business Profiles will appear on Viber Marketplace in supported markets, helping businesses reach new customers and start conversations instantly. More details will be shared as this feature becomes available.<h2>Business Messages Partner Portal updates&nbsp;</h2>Mandatory dedicated Point of Contact&nbsp; From April 1, 2026, our new client onboarding process will require:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Full name</li><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Job title</li><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Professional email address</li></ul>[Coming Soon] New Self-management Options We are improving our Partner Portal experience to enable you to update technical fields for your Business Messages Account directly, without contacting our Customer Success team. Learn more about all Partner portal updates&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/-temporary-slug-655baa10-2b38-4edf-99ea-373e8bb0cf7b?hs_preview=QdXaayRf-210246878809">here.</a>

Learn about our latest features and the launch of Transactional Message templates

Q2 Viber for Business product updates

Modern life, both personal and professional, runs on messaging. It has quietly become one of the most frequently used tools on our phones. Over the past decade at Rakuten Viber, we have watched messaging evolve from a useful notification channel into a core part of how businesses operate.That evolution is the focus of <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">our latest research</a> with Omdia. Surveying 271 senior decision-makers across industries, the study reveals an important shift: messaging is now critical to customer engagement, but many organizations are still catching up operationally. How companies respond will define who leads in this messaging-driven era.<figure class="image image_resized" style="width:50%;"><a href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth" target="_blank" rel="noopener noreferrer"><img style="aspect-ratio:1200/627;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1200_627_1_fa1e3ace5a.png" alt="1200_627 1.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1200_627_1_fa1e3ace5a.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1200_627_1_fa1e3ace5a.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1200_627_1_fa1e3ace5a.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1200_627_1_fa1e3ace5a.png 1000w," sizes="100vw" width="1200" height="627"></a></figure><h2>Messaging has become the front door to customer experience</h2>A typical customer interaction today often starts and ends within a single messaging thread—from a delivery notification and quick reply to a request for support or a return. What once required multiple systems (email, call centers, web portals) now happens inside one conversation.This shift reflects customers’ desire for simplicity, meeting them in the familiar environment of a messaging app. Yet, the way many organizations manage this channel hasn't kept pace. Our research highlights this operational gap:<ul><li>33% of businesses report inconsistent customer communication across channels</li><li>Only 27% say their messaging experiences are consistent and predictable</li></ul>Messaging may be where the customer journey begins, but the systems behind it are often fragmented.<figure class="image image_resized" style="width:50%;"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Cris_blog_in_blog_graphic_1_4_cfa406dd10.png" alt="Cris' blog_in-blog graphic 1 (4).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>The gap lies between businesses having inconsistent communication but wanting to provide a consistent experience</figcaption></figure><h2>Fragmentation: The unintended outcome of digital growth</h2>Few companies designed a <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">cohesive messaging ecosystem</a>. It often grew organically: a marketing team introduces one tool, customer support deploys another, and product teams integrate in-app chat. Businesses accumulate a mix of platforms including SMS, messaging apps, social channels, and notifications.While each tool solves a specific problem, together they create a complicated environment where conversations are spread across multiple systems. Customers experience this as repetition and disconnected messages. For businesses, the result is declining engagement and operational complexity.<h2>Messaging is moving from communication channel to business workflow</h2>The next phase of messaging adoption has already begun, moving beyond just updates and campaigns. It is increasingly becoming part of how companies execute everyday business processes.Customers now rely on messaging to confirm deliveries, resolve support issues, receive personalized recommendations, and complete purchases within a conversation—a trend often described as <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-is-conversational-commerce/">conversational commerce</a>.The broader change is fundamentally operational: messaging is moving into areas traditionally handled by different systems, such as customer support, authentication, payments, and marketing automation.In practice, this means messaging is now part of the infrastructure of <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-effectively-engage-your-audience-on-viber-without-overwhelming-them/">customer engagement</a>, not just a communication channel.<figure class="image image_resized" style="width:50%;"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Cris_blog_in_blog_graphic_2_1_a88f180c97.png" alt="Cris' blog_in-blog graphic 2 (1).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>Messaging has evolved beyond "just communication"</figcaption></figure><h2>Automation, trust, and measurable outcomes</h2>As messaging embeds itself deeper into business processes, the expectations around its performance are changing. The question is no longer if messaging should be part of the strategy, but what it must deliver.Organizations expect messaging platforms to support several key outcomes simultaneously: automated customer journeys, personalized communication at scale, measurable revenue impact, and strong privacy and security standards. This is why 74% of businesses in the study plan to adopt at least one OTT messaging channel.Automation and AI will be significant in this evolution, but the goal is to combine technology with human expertise. This approach allows routine tasks to be handled automatically while preserving the human element customers still value for complex issues.<h2>Looking ahead: What the next 3–5 years will bring</h2>In 2026, Rakuten Viber <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/10-years-of-viber-business-messages/">marks a decade of business messaging</a> on the platform. Looking ahead, the future will be defined less by the number of channels available and more by how effectively businesses orchestrate them.Based on the research, three developments are likely to shape the future of business messaging:<ol><li>Messaging will become a managed capability: Organizations will consolidate fragmented systems into unified platforms that support multiple channels and teams.</li><li>Conversations will become a primary digital interface: Customers will increasingly complete everyday tasks within messaging environments, from purchases to service requests.</li><li>Trust will become a differentiator: Verified business identities, secure environments, and transparent practices will play a larger role in determining which brands customers choose to engage with.</li></ol><h2>A final thought</h2>Technology evolves quickly, but customer expectations remain consistent: people want communication that is clear, responsive, and trustworthy. Messaging, when implemented thoughtfully, can provide exactly that.The companies that succeed in the next decade will build systems that allow conversations with customers to happen naturally, consistently, and at scale.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:46.33%;"><col style="width:53.67%;"></colgroup><tbody><tr><td>Make Messaging Your Growth Engine <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">Download the full report</a> powered by Omdia to learn how messaging is evolving and what businesses should prioritize next.&nbsp;</td><td><figure class="image image_resized" style="width:54.43%;"><img class="image_resized" style="aspect-ratio:607/475;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Ebook_Cover_f12735af85.png" alt="Ebook Cover.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Ebook_Cover_f12735af85.png 199w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Ebook_Cover_f12735af85.png 500w," sizes="100vw" width="607" height="475"></figure></td></tr></tbody></table></figure>

Learn about the trends shaping the future of messaging from Rakuten Viber's Chief Revenue Officer, Cristina Constandache.

What the next 3–5 years will look like for messaging

Messaging at a crossroads: What the next decade of business conversations will look like

<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/">Rakuten Viber</a> is teaming up with ad-tech leader&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://happydemics.com/">Happydemics</a> to move beyond traditional view metrics and to help brands understand how their ads impact consumer perceptions. With the partnership, advertisers gain access to a unified, real-time dashboard that quantifies the brand lift of their campaigns on Viber. By measuring metrics like ad recall and purchase intent, the system identifies which creative elements work best, allowing brands to optimise their performance across the marketing funnel.Today’s marketers are under more pressure than ever to justify every dollar spent. With&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://investors.nielseniq.com/news/news-details/2025/CMOs-Face-a-Reputation-and-Results-Reckoning-According-to-NIQs-2026-Outlook/default.aspx#:~:text=CHICAGO%2D%2D(BUSINESS%20WIRE)%2D%2D,brand%20building%20and%20revenue%20accountability.">84%</a> of CMOs now prioritizing ROI as their primary metric for budget allocation, there is a demand for high-quality data around campaign performance.&nbsp;Through this partnership, Viber enables brands to measure brand lift with a privacy-first, cross-media methodology. Happydemics combines probability of exposure with ad recall. By collecting real-time, voluntary feedback from people who remember seeing the ad versus those who don’t, the approach delivers reliable and comparable insights across channels and formats, without relying on cookies or user tracking.By using AI, the system compares these results against industry standards and gives brands actionable recommendations on how to make their future ads more effective. This empowers advertisers to optimise their marketing spend, making their investments more accountable.&nbsp;“We aim to help brands build campaigns that truly resonate with people, and we see a growing appetite for insights that go beyond standard metrics,” said&nbsp;Jean-Marc Alomassor, VP, Advertising Solutions at Rakuten Viber. “While reach and impressions are the foundation, this partnership adds the human layer. It shows brands how they are actually changing perceptions and driving decisions, not just how many screens they landed on.”Virginie Chesnais, CMO at Happydemics says: "For too long, digital advertising performance has been reduced to visibility metrics. This partnership with Rakuten Viber enables brands to reconnect exposure with real impact, understanding how advertising shifts perception, intent, and preference. By benchmarking performance across media and regions, and combining human insights with AI-powered optimization, brands can confidently optimize creative and investment decisions, at scale."&nbsp;Businesses can get these new insights for all&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber advertising</a> solutions, from native and display ads to branded content.&nbsp;

Learn more about the new advertising partnership

Rakuten Viber and Happydemics bridge the gap between ad impressions and human perception

Find out how Viber Business Messages trailblazed the way to better interactions between brands and customers.

10 years of building Viber Business Messages: What we've learned

From messages to meaningful conversations: 10 years of building Viber Business Messages

<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/">Rakuten Viber</a> has partnered with<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://doubleverify.com/">&nbsp;DoubleVerify</a>, a leading software platform to verify media quality, optimize ad performance and prove campaign outcomes. With this partnership, advertisers can confidently engage real users across Viber’s trusted ad inventory.&nbsp;This approach is intended to protect their reputation and ensure their budgets are spent effectively.Tens of thousands of brands already use Viber to reach its highly engaged users worldwide via ads. DoubleVerify’s technology helps advertisers monitor where their ads are displayed, measure viewability, and give brands added transparency into their campaigns, helping them reach the right audience and deliver effective results.Brands<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">&nbsp;running ads</a> on Viber will now be able to:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Measure brand suitability and align ads with appropriate content</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Monitor viewability and filter out invalid traffic</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Track impact, measure results, and optimize campaigns with granular media quality and performance insights</li></ul>The research from the DV Fraud Lab revealed that general invalid ad traffic generated by bots has risen by&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://doubleverify.com/blog/web/verify/ai-crawlers-and-scrapers-are-contributing-to-an-increase-in-general-invalid-traffic">86%</a>. At the same time,&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://page.warc.com/the-future-of-programmatic-2024.html">6 in 10</a> advertisers are most concerned about where their ads appear and the context around them. To address these concerns, Viber now offers brands extra confidence that their campaigns are running in a suitable environment, which marks an important step for the advertising industry.“Security and privacy are at the core of everything we do at Rakuten Viber,” said Jean-Marc Alomassor, Senior Director of Advertising Solutions at Rakuten Viber. “Our partnership with DoubleVerify gives advertisers peace of mind to place their campaigns with confidence, knowing they are safe, transparent, and impactful.”“This partnership allows us to support Rakuten Viber in maintaining the highest standards for contextually appropriate advertising and campaign effectiveness,” said David Goddard, SVP of Business Development, Measurement and Publisher Solutions at DV. “Together, we help advertisers reach their audiences in a trusted and engaging environment.”&nbsp;

Advertisers are given extra confidence that their campaigns run in a suitable environment

Rakuten Viber strengthens tools to optimize ad placements and performance with DoubleVerify partnership

The holiday shopping season is fast-paced, competitive, and crowded. Shoppers are scrolling, comparing, and buying on the go—while brands are vying for attention in an environment where distractions are endless. That’s why smart advertising is crucial.<a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-is-viber-advertising/">Viber Advertising solutions </a>provide a way to reach shoppers directly in their messaging app with visibility, interactivity, and a seamless path to action. With ad placements designed for visibility and interactivity, plus creative tools like Gems and Lenses, Viber helps brands connect with shoppers at every stage of the holiday journey.Here are the best strategies for advertising on Viber this shopping season.<h2>Advertising challenges during the holiday rush</h2>Even experienced brands face hurdles during peak shopping periods. Between competing for attention among millions and battling fragmented communication on traditional channels, efforts often result in wasted ad spend, missed conversions, and lower ROI if campaigns aren’t carefully planned.Choosing the right channel to set up your campaigns is a critical first step in shopping season success. And since mobile devices accounted for <a target="_blank" rel="noopener noreferrer" href="https://www.reuters.com/markets/us/us-online-holiday-sales-rise-nearly-9-mobile-shopping-boom-report-shows-2025-01-07">over 54% of all online holiday purchases</a> last year, a mobile-first strategy might be the right approach.<h2>How to overcome advertising challenges with Viber</h2>Viber provides solutions designed specifically for the mobile-first, messaging-focused shopper. Here’s how setting up your ad campaigns on Viber can help you reach your goals this season:<ol><li>Cut through the clutter with high-visibility solutions: Branded Viber Gems appear directly in users’ chats—the area they visit most. By placing your campaign where attention naturally lands, you become part of the conversation.</li><li>Capture fleeting attention and guide decisions: Viber Lenses create interactive, shareable AR experiences that engage users and make your brand memorable. Meanwhile, Click-to-Message provides an immediate way for your customers to connect with your brand, get answers, and make a purchase, helping you capitalize on short decision windows during last-minute shopping frenzies.</li><li>Provide instant interaction and support: Messaging apps excel where email often falls short: immediate two-way communication. Click-to-Message campaigns allow brands to offer personalized advice, confirm stock or delivery, and even provide chat-based discounts. Shoppers get real-time assistance, reducing friction and boosting conversion.</li></ol><h2>5 strategies for advertising on Viber this holiday season</h2><h3>Build awareness early with native ads</h3>The shopping season doesn’t start on Black Friday. It starts weeks earlier, when shoppers begin researching gifts and making shortlists. And native ads help you stand out by blending in.<ul><li>Why native ads work: They look and feel like part of the user’s natural content feed, which boosts trust and engagement. They also appear across the most-visited areas of the app, such as chats, calls, and other screens, ensuring maximum visibility.</li><li>Best use: Promote your upcoming sales, tease holiday collections, or tell the audience about gift card options. It’s about planting the seed before the rush begins. For example, a spotlight on “Top 5 Gifts for Her” or “This Year’s Bestsellers” featuring your products.</li></ul><h3>Create emotional connections with video ads</h3>The holidays are about storytelling, and nothing tells a story better than video.<ul><li>Why video ads work: Up to 30 seconds of motion and sound give you space to connect emotionally, show products in action, or highlight festive campaigns.</li><li>Best use: Showcase holiday collections, demonstrate “perfect gift” ideas, or highlight limited-time promotions. Pair with a strong CTA like “Shop Now” or “Gift It Today.”</li></ul><h3>Convert interest with Click-to-Message</h3>Once you’ve captured attention, you want to make it easy for customers to connect. That’s where Click-to-Message comes in: it takes users directly from an ad into a private conversation with your <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-chatbots-everything-you-need-to-know/">Viber Chatbot</a>.<ul><li>Why Click-to-Message works: During the shopping rush, a seamless chat experience builds trust and accelerates conversions. Set up predefined responses that speak to your audience segment and lead customers to complete their purchase on your website.</li><li>Best use: Train your chatbot to be festive, fast, and helpful. Provide gift guidance, order assistance, and exclusive deals via chat.</li></ul><figure class="media"><oembed url="https://www.youtube.com/watch?v=sz7ipOlDXPw"></oembed></figure>Example of a holiday click-to-message campaign on Rakuten Viber<h3>Stay top-of-mind with branded Viber Gems</h3><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/success-stories/story/fanta-greece/">Viber Gems</a> are high-impact animations triggered by specific keywords that appear directly in users’ chats — one of the most frequently visited spaces in the app. Because people open Viber daily to check messages, Gems put your brand front and center.<ul><li>Why branded Viber Gems work: They appear in users’ chats, making your brand a subtle but constant presence.</li><li>Best use: Use festive branded visuals that feel celebratory (snow, ribbons, lights) to build an emotional connection between the holiday and your brand. Tie your Gems theme to a special event or a holiday to increase awareness and visibility of your brand, and stay top of mind when customers are making purchases around the date.</li></ul><figure class="media"><oembed url="https://www.youtube.com/watch?v=YM6whghsXVU"></oembed></figure>Examples of holiday branded Viber Gems that drove results globally<h3>Spark shareability with Branded Viber Lenses</h3><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-lenses-a-guide-for-marketers/">Viber Lenses</a> bring augmented reality (AR) into the shopping season. They’re fun, interactive, and perfect for campaigns that need a creative, shareable boost.<ul><li>Why Branded Viber Lenses work: People love to share AR experiences with friends and family. Every Lens interaction spreads your brand organically, turning shoppers into advocates.</li><li>Best use: Launch a holiday-themed Lens, like trying on festive accessories. Use them to gamify shopping experiences, for example, “Snap your festive look and unlock a discount.”&nbsp;</li></ul><figure class="media"><oembed url="https://www.youtube.com/watch?v=fd1LxhX07O8"></oembed></figure>Examples of how to use branded Viber Lenses for the shopping season<h2>Best practices for a holiday campaign on Viber</h2>The shopping season isn’t one moment; it’s a series of waves. And the real magic happens when you connect these strategies:<ol><li>Start early: Launch Viber Ads in early November to announce your campaign and keep your brand visible.</li><li>Layer engagement: Introduce a holiday lens mid-season to spark sharing and fun around your products. Then launch Branded Viber Gems around the same date to build an association between your brand and the occasion.</li><li>Close the sale: Use Click-to-Message during peak weeks (Black Friday through the final days before Christmas) to help last-minute shoppers choose gifts quickly.</li><li>Extend post-season: Repurpose your messaging to promote clearance sales or loyalty offers in January.</li><li>Leverage precise targeting: Narrow down by geolocation or user interest to boost relevance and ROI during crowded holiday spend windows.</li><li>Keep campaigns dynamic and testable: Shift different visuals or copy during Black Friday, last-minute gifting, or New Year promos — then optimize based on performance.</li></ol><figure class="image"><img style="aspect-ratio:8000/4500;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shart_Graphics_e01fe7038a.png" alt="Сhart Graphics.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shart_Graphics_e01fe7038a.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shart_Graphics_e01fe7038a.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shart_Graphics_e01fe7038a.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shart_Graphics_e01fe7038a.png 1000w," sizes="100vw" width="8000" height="4500"><figcaption>Example of a shopping season roadmap with Viber advertising solutions</figcaption></figure><h2>Set up your holiday campaign on Viber</h2>Viber Advertising solutions are not just about one placement — it’s about choosing the right mix of solutions and formats at the right time. By combining high-visibility ads with in-app experiences, you can guide shoppers from discovery to decision in one place.The combination of visibility, interactivity, and seamless messaging solves the top challenges brands face during the holiday rush. Your campaigns are not just seen—they’re engaged with, shared, and acted upon. Consumers can interact with your brand directly, making the shopping process easier and increasing your chances of converting attention into sales.Whether you're building holiday hype, driving click-throughs, or reinforcing your brand's festive feel, Viber makes it easy to be seen, remembered, and loved.Ready to launch your holiday campaign on Viber? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/viber-for-business/">Talk to us!</a>

Convert holiday browsers into buyers with these proven Viber Advertising strategies. Learn more!

Viber Advertising: Best strategies for the shopping season

Convert holiday browsers into buyers with these proven Viber Advertising strategies.

Viber Advertising strategies for the shopping season

The holiday season is prime time for advertisers, but it’s also a highly competitive window. With consumers bombarded by offers, brands need sharper targeting, creative messaging, and streamlined workflows to stand out.&nbsp;This can be even more challenging if you’re a small or medium-sized business with a limited budget and big goals, which is exactly where <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-introduces-viber-ads-manager/">Viber Ads Manager </a>comes in.&nbsp; Our self-serve platform is built to help SMBs launch, manage, and optimize ads easily, whether you’re a seasoned marketer or just getting started. That means faster campaign launches, even during the busiest time of year.&nbsp;Read on to learn our top tips for making the most of your advertising on Viber this holiday season.<h2>1. Start early and stay ahead &nbsp;</h2>It’s tempting to wait until the holiday rush kicks in, but starting early gives you higher chances of increased conversions. Start building your campaigns before the shopping frenzy begins so you have time to test, tweak, and learn what resonates with your audiences.Roll out teaser, main, and last-chance phases rather than using up your full budget at once. This lets you test what messaging or creatives resonate before scale.And because many advertisers target the same high-demand slots during holidays, securing ad inventory early can help you avoid premium inflation or inventory scarcity.<h2>2. Know who you’re talking to</h2>Everyone’s in buying mode during the holidays, but not everyone’s buying the same thing. So the magic of advertising that works lies in targeting the right people at the right time.With <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-ads-manager/">Viber Ads Manager</a>, &nbsp;you can narrow your audience by age group, gender, and city/region. Making sure your audiences see only the deals relevant to them can increase click-through rates and conversions.If you want to take it one step further, you can set up an advanced <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-is-viber-advertising/">Viber 360 campaign</a> with our team, giving you advanced targeting options. For instance, you can target users who have recently clicked on deals or coupons to increase response rates. Or combine demographics and interests to build niche campaigns, such as segmenting customers based on gift-givers versus self-shoppers or by categories like fashion, tech, and toys.<h2>3. Make your creatives count</h2>Holiday ads have one job: to make people stop scrolling.Lean into the festive vibe with warm colors, cheerful visuals, and concise copy that feels joyful but still clear. Think: “Wrap up your holiday shopping early!” or “Limited-time offers to make your season brighter.”If you’re testing multiple versions, play with small differences. Sometimes a simple tweak can double your engagement.<h2>4. Optimize as you go</h2>The best part of Viber Ads Manager is that you don’t have to “set it and forget it.” You can see your campaign’s performance in real time, such as impressions, CTR, and spend pacing.If results are low, make adjustments rather than pausing too quickly.&nbsp;For example, if one creative is outperforming the rest, shift your budget toward it. If your audience is getting ad fatigue, refresh your visuals and copy. You’ll find that a few quick changes can make a big difference, especially during high-traffic periods like Black Friday and the week before New Year’s Eve.<h2>5. Think beyond a single ad</h2>The holidays are busy, but they’re also an opportunity to build relationships beyond one-off sales.Instead of disappearing when the season’s done, use what you’ve learned to re-engage your audience in the new year with post-holiday sales, loyalty offers, or “thanks for shopping with us” messages.You can also explore <a target="_blank" rel="noopener noreferrer" href="http://forbusiness.viber.com/en/advertising-solutions">Viber Advertising Solutions</a> with our team to set up retargeting options. For example, if someone engages with your ad but doesn’t convert right away, you can retarget them with a follow-up offer or a friendly reminder, or cross-promote your products based on their previous purchases.<h2>Boost your holiday ads on Viber</h2>Viber Ads Manager was built to make advertising simple, flexible, for small and medium-sized businesses that want big results. Our goal is to give you all the tools you need to make this your best holiday campaign yet, and to reach your audience in a place they already know and trust.<a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Sign up for Viber Ads Manager </a>to:<ul><li>create and launch ads quickly</li><li>fine-tune your targeting</li><li>monitor performance in real time and optimize on the go</li><li>scale up effortlessly when the season peaks</li></ul>Make the most of the season—one ad, one chat, and one happy customer at a time.