In today's fast-paced world, the importance of providing a seamless and enjoyable customer experience cannot be overstated. For companies operating in the transportation and logistics sector, this means not only ensuring timely and efficient delivery of goods but also keeping consumers in the loop and making communication as effortless as possible.
With consumers demanding greater visibility and control over their shipments, brands must adapt and innovate to meet these expectations. Enter Viber Business Messages, a powerful communication tool that can elevate the way brands interact with people. By leveraging the popularity and convenience of Viber, companies can now provide real-time updates, quick responses to queries, and personalized services, all while maintaining a conversational and user-friendly approach.
In this blog post, we will explore the numerous ways Viber Business Messages – transactional, conversational, and promotional ones – can enhance the customer experience in the transportation and logistics sector, helping brands truly stand out in the market.
Transactional notifications provide customers with relevant and timely information about a specific transaction or event. These messages can include order confirmations, purchase receipts, and other essential details related to their interaction with a business. About 83% of consumers want companies to send notifications of this kind to them, and 78% will switch brands if they don’t receive delivery updates.
Conversational messages allow customers to have a dialogue with brands. They aim to engage people, address their concerns, and provide personalized support and information in a user-friendly and accessible manner. By fostering a sense of connection and rapport, conversational messages significantly enhance the overall customer experience, and 75% of consumers want a direct response when communicating with a business.
D Express is a leading logistics and delivery provider that operates on a global scale. The company continually strives to improve its services and stay ahead of the competition.
To enhance customer experience, D Express used Viber Business Messages to send shipping updates, address inquiries, and provide real-time support throughout the delivery process. Additionally, people were given the ability to control their orders by adjusting delivery times and providing specific instructions as needed.
It allowed D Express to enhance its service quality, improving customer experience and fostering trust and loyalty among its customer base. Using Viber allowed them to improve the delivery rate of their notifications by 15% – out of 300 000 D Express messages delivered every month, 85% were successfully delivered for the first time.
Promotional messages can inform, persuade, or remind people about a company's products and special offers. These messages aim to create awareness, generate interest, and ultimately drive sales or conversions by showcasing the unique value proposition of a business.
In the transportation and logistics industry, promotional messages can be particularly effective in advertising new shipping options and services. By keeping people informed about the latest offerings and highlighting their benefits, companies can stay top-of-mind and encourage consumers to consider their services for future needs.
With promotional Viber Business Messages, businesses can do the following:
Throughout this blog post, we've explored some ways Viber Business Messages can significantly enhance the customer experience in the transportation and logistics industry. By providing real-time updates, enabling open communication, and offering personalized and interactive services, brands can foster trust and satisfaction among their audience. Furthermore, leveraging promotional messages can help companies showcase their unique offerings, attract new people, and drive growth.
If you're eager to learn more about how Viber Business Messages can transform your customer experience, we invite you to visit the Viber for Business website. Here, you'll find additional information, success stories, and resources to help you make an informed decision. Don't miss out on this opportunity to elevate your business to new heights.