CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

<p style="text-align:justify;">From data analysis to social media advertising, you need to be well-versed in multiple disciplines to succeed and deliver outstanding results as a marketer nowadays. Being multifaceted is crucial for most professionals in this fast-paced world, as we are expected to switch between different tasks and media channels businesses utilize to grow. From the latest digital marketing trends to more traditional offline techniques—your knowledge has to become all-encompassing, and attention is scattered across several different processes. Newer and newer tools, approaches, and features are released each year, and competence in just one narrow-targeted area is no longer enough. The modern competitive landscape forces marketing specialists—and business owners, too—to do more than ever to stay on top of their game and attract new customers.</p><p style="text-align:justify;">Keeping a finger on the pulse of the latest marketing trends is a sure path to staying ahead of your competition. There are several ways to do so, ranging in quality, time investment, and effectiveness. Subscribing to marketing newsletters, following thought leaders on social media, and attending themed events and conferences are just a few. Unfortunately, these methods do not guarantee that information you obtain is up-to-date. Often, you’ll have to dig through dozens of incoherent articles and posts to find one useful grain of information. This makes gaining practical knowledge extremely time-consuming and unsystematic. That's why we collected the main insights in this article to save you time and resources.</p><p style="text-align:justify;">Here are some of the disciplines that are no longer just for the domain of specialists and that every marketer needs to delve into in 2023:</p><h2 style="text-align:justify;"><strong>1. SEO</strong></h2><p style="text-align:justify;">As the internet evolves, so does how we use it to find the information we need. Search engines are constantly changing their algorithms to determine which websites to show for each search query. This makes SEO an ongoing process and one that all marketing experts should continuously master. Including understanding the operation principles of search engines, what people are searching for, and how to optimize your website and content for the best results.&nbsp;</p><p style="text-align:justify;">Smaller, beginner businesses can get lucky including keywords without realizing it, simply by providing valuable materials on a topic. However, such an approach is not sustainable, and after the “beginner's luck” subsides, they will have to graduate to more tried-and-true methods for working with SEO.</p><p style="text-align:justify;">There are various instruments and techniques for finding key terms relevant to your website’s subject that all marketing professionals have in their toolboxes. Such powerful instruments as Ahrefs or Google Search Console have already become a standard minimum in the industry. And even though mastering SEO can be a complex and time-consuming task, it is essential for anyone who wants to market their business online. With a little effort and patience, you will become an expert and ensure that your content is easily discoverable by your target audience.</p><h2 style="text-align:justify;"><strong>2. Social Media</strong></h2><p style="text-align:justify;">The use of social media continues to grow and evolve, and it is becoming increasingly important for marketers to understand how to effectively reach their target audiences on platforms like Facebook, Instagram, and TikTok. The most effective practices include creating engaging, thought-through content, using targeted advertising, and building connections with influencers. As a marketer, you must ensure that you make the most out of these influential media outlets and create a more loyal community of followers. By understanding the best way to reach and interact with your specific customers on social media, you will be able to create a strong bond with your clientele that will last for years.</p><h2 style="text-align:justify;"><strong>3. Instant Messaging Apps</strong></h2><p style="text-align:justify;">As messaging apps become increasingly popular, it's important for businesses to learn how to use them to maximum advantage. There are countless ways to interact with your audience on messaging apps, and each platform has its strengths and weaknesses. However, there are a few general recommendations that can help you reach more people and get the most out of this approach:</p><ul><li style="text-align:justify;">Use a mix of content types. Don't just stick to text; use images, videos, and other rich media to capture attention.</li><li style="text-align:justify;">Take advantage of features like group chat and messaging bots. These can help you reach more people and engage them more interactively.</li><li style="text-align:justify;">Be responsive. Messaging apps are all about <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-create-a-customer-focused-conversation-in-the-always-on-world/">conversation</a>, so make sure you're responsive to messages and queries.</li></ul><p style="text-align:justify;">By following these tips, you can ensure you're getting the most out of messaging apps and reaching the people who matter most to your business. And don't be afraid to start a conversation with your target audience: ask questions, offer advice, and be helpful and entertaining. If you do it right, you'll be able to bond with your customers in a way that traditional marketing simply can't match.</p><p style="text-align:justify;">And when it comes to creating a connection, Rakuten Viber is your best choice. As a marketer, you can <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-2-viber-a-trending-superapp/">use our Superapp</a> to interact with your audience in a personal way and customize your ad campaigns to provide every client with a unique experience. With Rakuten Viber, you can create custom stickers and GIFs, as well as design and manage your own <a href="https://www.forbusiness.viber.com/en/blog/post/maximize-the-value-of-chatbots/">chatbots for customer service</a> and quick orders. Its rich media features allow you to send video, audio, and high-resolution images, and even create <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">branded Rakuten Viber lenses</a> to make your interaction more appealing. Whether you want to reach out to your target audience directly or create custom campaigns designed to meet their specific needs, Rakuten Viber is perfectly equipped to help.</p><h2 style="text-align:justify;"><strong>4. Programmatic Advertising</strong></h2><p style="text-align:justify;">Programmatic advertising uses automation to buy ad space in real time. This allows marketers to target their ads to specific audiences at a specified time and price, leading to better campaign results, with more efficient use of resources and better ROI. In addition, programmatic advertising allows businesses to track performance in the process to constantly optimize their campaigns for a better outcome.</p><p style="text-align:justify;">With its many benefits, programmatic advertising is a great way to stay ahead of the competition and deliver better results for your business. Understanding how it works and how to use it productively will maximize your flexibility while supervising ad campaigns and improve your overall strategy.</p><h2 style="text-align:justify;"><strong>5. Data Analysis</strong></h2><p style="text-align:justify;">In the age of big data, it's more important than ever for marketers to know how to interpret and gain <a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-customer-data-how-to-use-it-to-improve-your-marketing-efforts/">insights from customer information</a>. It is the key to understanding what buyers want and how to best market to them – you can target your advertising better, create more effective campaigns, and ultimately boost ROI.</p><p style="text-align:justify;">Here at Rakuten Viber, we know that data-driven campaigns are a win-win for brands and users. To learn more how to activate brand data on Rakuten Viber, <a href="https://www.forbusiness.viber.com/en/blog/">read our blog</a> and website to get started.</p><h2 style="text-align:justify;"><strong>6. MarTech and AdTech</strong></h2><p style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/blog/post/2023-marketing-toolbox-martech-and-adtech-cdp-ai-superapp/">AdTech and MarTech</a> are terms often used interchangeably, but they actually refer to two different things. AdTech is short for advertising technology and refers to software and platforms that help with online advertising, while MarTech stands for marketing technology and is used to describe tools that help with marketing tasks.</p><p style="text-align:justify;">As a marketer, you should feel comfortable with the trends in both of them if you want to grow your brand. MarTech and AdTech solutions can help achieve more holistic and functional results that will give you an opportunity to reach your potential audience with a higher success rate and more consistently.</p><h2 style="text-align:justify;"><strong>Stay Ahead of the Curve!</strong></h2><p style="text-align:justify;">In this day and age, there’s a long way to go from just knowing your field to being able to change the rules of the game in your niche. You need to deeply understand your customers, create attractive, distinctive content, and use the latest technology to reach your target audience.&nbsp;</p><p style="text-align:justify;">Rakuten Viber realizes the importance of keeping an eye on the ever-changing marketing landscape. We also know that the successful marketer of today is always learning and evolving. That’s why we’re constantly updating our <a href="https://www.forbusiness.viber.com/en/blog/">business blog</a> to help marketing specialists and businesses to stay on track in the dynamic world of the internet and social media, adapt and change with the times. <a href="https://www.linkedin.com/company/rakuten-viber/">Follow Rakuten Viber on LinkedIn</a> to stay up to date on all our new publications.</p>

Multifaceted Marketer

The disciplines marketers need to delve into in 2023 to deliver value to their organizations

Multifaceted Marketer

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