CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Let’s take a look at Generation Z — a tech-savvy and socially aware group changing the consumer landscape. Making up <a href="https://earthweb.com/gen-z-statistics/" target="_blank" rel="noopener noreferrer nofollow">26%</a> of the global population, these 2 billion people aged 10–25 will contribute to <a href="https://afterpay-newsroom.yourcreative.com.au/wp-content/uploads/2022/11/Afterpay-Gen-Z-US-Report-2022.pdf" target="_blank" rel="noopener noreferrer nofollow">48%</a> of worldwide retail spending by 2030, making them an undeniable powerhouse. As digital natives, they are transforming shopping, brand loyalty, and customer engagement.&nbsp;This article explores the unique traits, preferences, and behaviors of Gen Z buyers and how Rakuten Viber can help engage this influential group.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Retail_spending_predictions_for_Gen_Z_consumers_b4b476fc65.png"><figcaption>Retail spending predictions for Gen Z consumers</figcaption></figure><h2>Gen Z Power: Revamping Marketing &amp; Engaging with Viber</h2>Having grown up with technology at their fingertips, Gen Z consumers have distinctive expectations and habits when interacting with brands.&nbsp;Here is an <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/what-businesses-should-know-about-gen-z" target="_blank" rel="noopener noreferrer nofollow">overview</a> of their preferences and purchasing habits in 2023. They:<ul><li>Expect fast and seamless services</li><li>Are optimistic about spending</li><li>Prefer to shop directly from brands, valuing eco-friendliness and ethics</li><li>Prioritize personalization and online discovery, with 40% choosing to shop online</li><li>Consider social commerce essential, utilizing social media platforms and influencers</li><li>View in-store retail as necessary still, with 26% planning to shop in brick-and-mortar stores more often</li><li>Take into account reviews, incentives, and return policies, which influence their purchasing decisions and loyalty</li><li>Expect virtual shopping experiences and AI-powered services as they are eager to <a href="https://www.benefitnews.com/news/gen-z-want-ai-at-work-according-to-ringcentral-survey" target="_blank" rel="noopener noreferrer nofollow">learn AI </a>to expand their own work skill sets</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_habits_of_Generation_Z_148fe5ff98.png"><figcaption>Shopping habits of Generation Z</figcaption></figure>Communication with Zoomers poses challenges and opportunities for businesses, and it’s important to adapt marketing strategies for this audience. Companies should address their unique preferences to build strong relationships with them and boost their loyalty. Failure to adapt may result in a declining market share.Rakuten Viber is an excellent platform for engaging these clients, thanks to its ever-evolving user-friendly features and focus on privacy. Its <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-1-what-is-a-superapp/">superapp</a> capabilities cater to the tech-savvy generation as Rakuten Viber provides targeted messages, smooth customer interactions, and personalized experiences.<h2>Gen Z's Social Pulse: Exploring Media Habits, Shopping Preferences, and Top Platforms</h2>Gen Zers’ social media usage and preferences play a significant role in shaping their consumer behavior. <a href="https://www.mckinsey.com/mhi/our-insights/gen-z-mental-health-the-impact-of-tech-and-social-media" target="_blank" rel="noopener noreferrer nofollow">35%</a> of them spend over two hours daily on social media, compared to 24% of millennials and 14% of baby boomers. They prefer researching and purchasing there, so companies need to tap into this trend.Digital natives heavily rely on social networks for finding, assessing, and interacting with products and brands. About <a href="https://earthweb.com/gen-z-statistics/" target="_blank" rel="noopener noreferrer nofollow">85%</a> of them use social media to learn about products, showing that businesses targeting them need a strong online presence. Research shows that <a href="https://earthweb.com/gen-z-statistics/" target="_blank" rel="noopener noreferrer nofollow">69%</a> visit stores based on social media posts, and <a href="https://earthweb.com/gen-z-social-media-usage-statistics/" target="_blank" rel="noopener noreferrer nofollow">83%</a> trust customer reviews on social media more than traditional advertising platforms. It’s also something that will likely remain a trend in the coming years, as generation Alpha, who is starting to enter the ranks of financially active consumers, also trusts influencers and peer suggestions on social media.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Social_media_usage_by_Gen_Z_customers_c72f3285f2.png"><figcaption>Social media usage by Gen Z customers</figcaption></figure>To effectively communicate with this generation, marketers have to understand how they use online platforms.&nbsp;<h2>Inside Gen Z's Wallet: Thoughtful Purchases, Social Responsibility, and Reliable Earnings</h2>Gen Zers exhibit shopping habits that set them apart from previous generations. Over <a href="https://www.wordstream.com/blog/ws/2022/08/09/gen-z-stats" target="_blank" rel="noopener noreferrer nofollow">70%</a> of them have stable sources of income, making them financially responsible and careful when it comes to spending. They save much of their earnings by investing in digital currencies or putting money into retirement accounts.&nbsp;They are known for their non-impulsive buying behavior: around 50% shop online monthly but only make purchases when necessary, and 33% look for good deals and buy things during sales. This demographic also does extensive research online before buying something. Over half of the participants in <a href="https://insight.rakuten.com/wordpress/wp-content/uploads/Gen-Z-Study-2022.pdf">a survey</a> stated that they mainly depend on a brand's website for product or service information, nearly 40% use online reviews, and 29% prefer social media.Post-millennials are cost-conscious, with <a href="https://rakuten.today/blog/gen-z-study.html">90% of them</a> comparing prices before buying. They are discerning buyers who prioritize value, quality, and ethical practices when choosing where to spend their hard-earned money.This generation cares a lot about social issues and wants to support companies that positively impact society. They focus on the environment, equality, and justice. Organizations must be genuine in their actions and socially responsible because Gen Z can easily spot fakeness, and most of them <a href="https://insight.rakuten.com/wordpress/wp-content/uploads/Gen-Z-Study-2022.pdf">think</a> brands should donate to charities and promote inclusivity.&nbsp;<h2>Rakuten Viber's Gen Z Formula: Targeted Messaging, Captivating Media, and Smooth Interactions</h2>To reach this young group of consumers, enterprises can leverage Rakuten Viber for Business solutions such as <a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a>, <a href="https://www.forbusiness.viber.com/en/chatbots/">Chatbots</a>, <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-lenses-a-guide-for-marketers/">Lenses</a> and <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Stickers</a>.<h2>Rakuten Viber Business Messages</h2><a href="https://www.insiderintelligence.com/content/gen-z-doesnt-trust-big-business" target="_blank" rel="noopener noreferrer nofollow">87% Gen Z</a> want a personalized shopping experience. If your company uses a CDP, create and send tailored <a href="https://www.forbusiness.viber.com/en/blog/post/the-types-and-advantages-of-viber-business-messages/">Rakuten Viber Business Messages</a> based on interests and preferences to achieve higher conversions and sales. Visualize your content with features like call-to-action buttons, images, and emojis to personalize messages and make your brand stand out.&nbsp;Rakuten Viber Business Messages can satisfy Gen Z's need for extensive research before making a purchase. Promotional messages inform potential customers about the latest offers and special discounts, while conversational ones enable real-time interactions with customers through text, images, videos, and files.&nbsp;Transactional messages help keep Gen-Z’ers informed about their purchases, deliveries, appointments, and receive important information, such as booking confirmations and receipts, directly in chat with a brand.&nbsp;Instant support and information-sharing result in happier customers, a more seamless discovery, and greater shopping experience.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Rich_media_Viber_Business_Messages_for_Gen_Z_d47f133707.png"><figcaption>Rich-media Rakuten Viber Business Messages for Gen Z</figcaption></figure>&nbsp;Clear Boundaries with Rakuten Viber Business InboxBusiness messages go to <a href="https://www.forbusiness.viber.com/en/blog/post/boost-your-brand-with-the-power-of-business-inbox/">Rakuten Viber Business Inbox</a>, a dedicated space for brand-user communications. It makes managing and accessing messages from brand accounts easier for users as the folder is at the top of the chat list by default. The Inbox helps companies get more visibility among customers who would like to interact with them, leading to higher click-through rates. Rakuten Viber Business Inbox promotes user safety and trust by not allowing messages from private accounts who might impersonate the brands and is set to improve overall user experience.<h2>24/7 Presence with Rakuten Viber Chatbots</h2><a href="https://www.forbusiness.viber.com/en/blog/post/how-viber-chatbots-can-help-improve-customer-service-for-large-companies/">Rakuten Viber Chatbots</a> make it easy for brands to offer Zoomers efficient 24/7 service, let them shop and pay right within the app, and receive quick responses to queries – an experience that <a href="https://blog.hubspot.com/sales/live-chat-go-to-market-flaw" target="_blank" rel="noopener noreferrer nofollow">82%</a> of modern consumers expect. Advances in AI and machine learning technologies help create smarter chatbots that provide seamless and interactive services. The Gen Z audience will certainly appreciate effortless and intuitive interactions with brands that use AI chatbots.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Building_real_conversations_with_Viber_Business_Messages_and_AI_powered_Chatbots_ab9f4d2c76.png"><figcaption>Building real conversations with Rakuten Viber Business Messages and AI-powered Chatbots</figcaption></figure><h2>The Visual Power of Rakuten Viber Lenses and Stickers</h2>To grab iGen attention in just <a href="https://www.colormatics.com/article/gen-z-attention-span/#:~:text=Gen%20Z%20is%20a%20generation,attention%20spans%20of%20previous%20generations." target="_blank" rel="noopener noreferrer nofollow">eight seconds </a>or less, brands&nbsp; should no doubt use <a href="https://www.forbusiness.viber.com/en/blog/post/get-creative-with-viber-lenses-how-to-leverage-them-for-unique-marketing-strategies/">Rakuten Viber Lenses</a>. This solution lets people add enjoyable AR visuals and effects to their photos and videos to express feelings or for beautification. Businesses can create unique branded Lenses for different consumer segments, especially Gen Z, which can help boost a brand engagement significantly. The lenses offer fun, interactive experiences, such as mini-games, quizzes, randomizers, and character interactions, which resonate well with this audience.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Engaging_branded_Viber_Lenses_60cf0e9a49.png"><figcaption>Engaging branded Rakuten Viber Lenses&nbsp;</figcaption></figure>Rakuten Viber Lenses are not just fun – the tool can help address Zoomers’ social concerns by raising awareness for different causes like environment, mental health, and education. By supporting important initiatives, the company’s branded Lenses can create a caring corporate image and put your organization on a map of conscious consumers.Companies can also create custom stickers, incorporating their branding and messaging for a fun and engaging user experience. Getting Gen Z users to share branded Rakuten Viber Stickers allows сompanies to increase brand awareness and turn them into fans.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_branded_Stickers_Mo_Mo_Coca_Cola_Raiffeisen_Bank_d8786622c6.png"><figcaption>Examples of branded Stickers: MoMo, Coca Cola, Raiffeisen Bank&nbsp;</figcaption></figure><h2>Trust in Rakuten Viber: Consistent Branding Meets Robust Protection</h2>Zoomers tend to shop both in brick-and-mortar stores and various online shops. <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/what-businesses-should-know-about-gen-z" target="_blank" rel="noopener noreferrer nofollow">Omnichannel shopping is crucial for connecting with Gen Z's</a> buying habits. <a href="https://www.forbusiness.viber.com/en/blog/post/milestone-release-meet-commercial-account-and-business-inbox/">Rakuten Viber Business Account</a> helps brands align how they’re presented on the app with how they look in other media. This consistency leads to smooth shopping experiences.&nbsp;The Account helps people find and access all info and communication channels of a business on the app in one place, assisting them at different stages of their customer journey.&nbsp;In terms of security, <a href="https://www.scmagazine.com/news/security-awareness/gen-z-millennials-take-cybersecurity-less-seriously-on-work-devices-than-personal-ones" target="_blank" rel="noopener noreferrer nofollow">Gen Z is at a higher risk of cyber threats</a> as they rely heavily on technology. They are less prepared to identify email phishing attempts made through emails or fake websites. Additionally, this generation is more prone to delaying required IT updates and reusing passwords for personal and work-related accounts.&nbsp;Security is incorporated in Rakuten Viber’s DNA and in all the features it delivers to users. End-to-end encryption is used by default for user-to-user communications, such as private chats, group chats, and private calls. Rakuten Viber Business Messages are protected with encryption in transit, providing an exceptionally high level of security for brand-user communication.Rakuten Viber protects client data and privacy –&nbsp;it doesn’t store user messages on it’s servers after delivery and uses secure HTTPS connections only. All of this is designed to provide safe interactions for both users and brands.<figure class="image"><img src="https://lh4.googleusercontent.com/UoFHod-wBDzN_IiJu8gpH3k7ZVvwm33iwcR2_UgmqwDfuBp8w4Sn5JGltlo3Sy1y15AkN0eeqTQXhygwVmBLaBA9q5x1Vysphq2myULmzGdRoLc8iZ1NwIWruy7UCfBbhBFqYoNGDEbB860d8KwtORo"><figcaption>Rakuten Viber ranks as one of the safest messaging apps: Stiftung Warentest study</figcaption></figure><h2>Gen Z &amp; Rakuten Viber: A Winning Combination for Future-Proof Consumer Connections</h2>To engage the Internet generation consumers effectively, businesses must understand and adapt to their unique preferences and habits. Rakuten Viber offers <a href="https://www.forbusiness.viber.com/en/blog/post/viber-solutions-for-brands-business-messages-chatbots-ads-lenses-stickers-and-business-inbox-feature/">various tools</a> to help companies do just that: Business Messages, Chatbots, branded Lenses, Stickers, and more. Companies that embrace the superapp capabilities are better positioned to build strong connections, establish trust, and secure the loyalty of Gen Z.&nbsp;So, without further ado, <a href="https://b2b.viber.com/viber-for-business-form">tap into what Rakuten Viber can do for your brand</a>.

Adapting to the rise of Generation Z: Strategies for engaging the growing wave of consumers

Engage Generation Z via Rakuten Viber, understand their preferences, habits, and social media use

Adapting to the rise of Generation Z: Strategies for engaging the growing wave of consumers

Поділитися

Схожі статті