CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

<p style="text-align:justify;">In recent years, messaging apps have seen a meteoric rise in marketing, transforming how businesses communicate with people. Gone are the days of relying on traditional methods like phone calls and emails. Over <a href="https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/" target="_blank" rel="noopener noreferrer nofollow">5 billion</a> people use messaging apps worldwide, <a href="https://datareportal.com/reports/digital-2023-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">spending hours</a> enjoying their convenience and multimedia features that make communication more engaging and interactive.</p><p style="text-align:justify;">This innovation is necessary because people have an average attention span of just <a href="https://www.wyzowl.com/human-attention-span/" target="_blank" rel="noopener noreferrer nofollow">8 seconds</a> – an excellent reason to use interactive content. People engage with it <a href="https://blog.hubspot.com/marketing/interactive-content-stats" target="_blank" rel="noopener noreferrer nofollow">two times more</a> than with static content, and turning to interactive experiences is a general trend.&nbsp;</p><p style="text-align:justify;">Rakuten Viber is a frontrunner for delivering fun and interactive experiences to users. From vibrant stickers and chatbots to rich media-sharing features, its superapp capabilities create opportunities for businesses to drive brand awareness and foster meaningful connections with their audience.&nbsp;</p><p style="text-align:justify;">This article explores how Rakuten Viber tools can be used by businesses to provide dynamic experiences to their audiences.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_s_superapp_features_solutions_and_capabilities_e1616a7f57.png"><figcaption><i>Rakuten Viber’s superapp features, solutions, and capabilities</i></figcaption></figure><h2>Rakuten Viber Lenses: Viral Engagement with Augmented Reality</h2><p style="text-align:justify;">Let’s begin with <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-lenses-a-guide-for-marketers/">Rakuten Viber Lenses</a>, a tool introduced in 2021 leveraging AR technologies' popularity among wide audiences and especially Gen Z users. With its help, one can add various 3D elements, including objects and animals, to photos and videos and then share them within Rakuten Viber or save them to the gallery.<br>&nbsp;</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Lenses_with_3_D_elements_2f9a31d62a.png"><figcaption><i>Examples of Rakuten Viber Lenses with 3D elements</i></figcaption></figure><p style="text-align:justify;">This Augmented Reality tool helps increase awareness about brands’ products or services in a fun and interactive way. For instance, a fashion retailer can let users virtually try on accessories, such as sunglasses or hats, or test multiple lipstick shades via a special lens.&nbsp;</p><p style="text-align:justify;">Here is how brands should go about creating branded Rakuten Viber Lenses:</p><ol><li style="text-align:justify;">Identify your target audience and their interests.</li><li style="text-align:justify;">Research popular lenses and see what other brands are doing for inspiration.</li><li style="text-align:justify;">Create high-quality lenses that reflect your brand's values and message. Or have Rakuten Viber create them for you – <a href="https://b2b.viber.com/viber-ads-form">contact us</a> to discuss the design and cost.</li><li style="text-align:justify;">Promote the lenses to your audience via the brand's communication channels.</li></ol><p style="text-align:justify;">Rakuten Viber Lenses – in the form of interactive games, quizzes, character interactions, and more – can encourage users to share your content and strengthen your brand visibility.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Lenses_with_interactive_games_and_quizzes_3e79d6f513.png"><figcaption><i>Rakuten Viber Lenses with interactive games and quizzes&nbsp;</i></figcaption></figure><p style="text-align:justify;">A brand can create a series of lenses celebrating various holidays and seasonal events and become viral while users share this content with their friends and families. An effective tactic is creating Rakuten Viber Lenses related to <a href="https://www.forbusiness.viber.com/en/blog/post/get-creative-with-viber-lenses-how-to-leverage-them-for-unique-marketing-strategies/">local context</a>, culture, and events. For instance, feature local languages or iconic landmarks on them. Brands can also design virtual trivia quizzes, sports skill challenges, or virtual dress-up lenses. The interactive experiences they offer can boost brand awareness and make the brand even more recognizable.</p><h2 style="text-align:justify;">Stick to Success: Boost Your Brand Appeal with Rakuten Viber Stickers</h2><p style="text-align:justify;">To strengthen brand visibility and communicate with users in an interactive way, brands can also create customized stickers that users can download and share with their friends. There is an opportunity to build more complex campaigns with "Free &amp; Follow" sticker packs. They automatically subscribe users to the brand's channels or chatbots on Rakuten Viber when downloaded, expanding their audience.</p><p style="text-align:justify;">With over <a href="https://www.forbusiness.viber.com/en/blog/post/more-than-ads-discover-creative-tools-on-viber/">1 billion</a> stickers sent monthly, businesses can leverage Rakuten Viber Stickers for their marketing strategy and use them as part of brand-building and audience engagement efforts.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_branded_Stickers_Mo_Mo_Coca_Cola_Raiffeisen_Bank_0246bcd326.png"><figcaption><i>Examples of branded Rakuten Viber Stickers</i></figcaption></figure><p style="text-align:justify;">While creating stickers, don’t forget the following:</p><ul><li style="text-align:justify;"><strong>The text</strong> must be engaging, relevant, and conversational. It must connect with users. Avoid offensive language and focus on the context of sticker usage.</li><li style="text-align:justify;"><strong>The visual design</strong> has to be creative, clear, appealing and represent your brand or campaign well. Don't make stickers look like generic ads.</li><li style="text-align:justify;">Add <strong>sound</strong> to enhance the impact and capture users’ attention.</li></ul><p style="text-align:justify;">We can help you <a href="https://b2b.viber.com/viber-ads-form">create fun and engaging stickers</a> that will click with your audience and build awareness about your brand.&nbsp;</p><h2 style="text-align:justify;">Rakuten Viber Chatbots Ignite Brand Loyalty and User Interaction</h2><p style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a> contribute to engagement via instant and personalized communication with people. These are the bots’ benefits:</p><ul><li style="text-align:justify;"><strong>24/7 support</strong> ensuring assistance is always available for users.</li><li style="text-align:justify;"><strong>Virtual storefronts</strong> showcasing the brand's products and services within the chat interface.</li><li style="text-align:justify;"><strong>Efficiency</strong> in handling customer queries, which reduces wait times and increases satisfaction.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Chatbots_for_virtual_assistance_0f716db494.png"><figcaption><i>Rakuten Viber Chatbots for virtual assistance</i></figcaption></figure><p style="text-align:justify;">To use a chatbot effectively, follow these steps:</p><ol><li style="text-align:justify;">Determine goals and desired outcomes, such as increasing engagement or providing instant support.</li><li style="text-align:justify;">Understand your target audience and their preferences, needs, and expectations. You can integrate your chatbot with a CRM system to collect and analyze insights about the audience for even more successful campaigns.</li><li style="text-align:justify;">Define the chatbot's unique identity, tone, and style that aligns with your brand.</li><li style="text-align:justify;">Identify use cases where the chatbot can assist users.</li><li style="text-align:justify;">Design the conversation flow and interaction patterns, including user inputs and bot responses.</li><li style="text-align:justify;">Test the chatbot for smooth functionality and user satisfaction.</li><li style="text-align:justify;">Launch and continuously optimize the chatbot based on feedback and data analysis.</li></ol><h3 style="text-align:justify;">Success Stories of Companies That Used Rakuten Viber Chatbots and Stickers in Synergy</h3><p style="text-align:justify;">The examples below demonstrate how Rakuten Viber Chatbots and Stickers can effectively work together helping brands to build awareness and drive users further down the marketing funnel.&nbsp;</p><h4>Coca-Cola</h4><p style="text-align:justify;">The <a href="https://www.forbusiness.viber.com/en/success-stories/story/coca-cola/">company launched</a> a Rakuten Viber Sticker pack and Chatbot experience in Bulgaria to increase the reach and conversion rates of its promotional campaign. It led to almost 30 000 cap codes redeemed within 1 month and an impressive 30% conversion rate. This campaign was recognized at <a href="https://digiday.com/announcement/awards/initiative-and-adidas-are-grand-prix-winners-at-the-digiday-marketing-and-advertising-awards-europe/" target="_blank" rel="noopener noreferrer nofollow">The Digiday Awards Europe</a> and won the prize in the “Best Use of Mobile” category.&nbsp;</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_campaign_results_for_Coca_Cola_in_Bulgaria_2d9ee3e03a.png"><figcaption><i>Rakuten Viber campaign results for Coca-Cola in Bulgaria</i></figcaption></figure><h4 style="text-align:justify;">Raiffeisen Bank</h4><p style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/success-stories/story/raiffeisen-bank/">Raiffeisen Bank in Serbia</a> leveraged animated Rakuten Viber Stickers that led users to subscribe to their chatbot. In order to engage customers and provide quality customer service, both the sticker pack and the chatbot were created in Serbian. They achieved remarkable success: 850K exposed Serbian users, more than 209K sticker packs downloaded, and over 120K users subscribed to the chatbot where they could interact with a brand.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Stickers_and_Chatbot_work_in_synergy_Raiffeisen_Bank_a54a4cc82d.png"><figcaption><i>Rakuten Viber Stickers and Chatbot work in synergy: Raiffeisen Bank</i></figcaption></figure><h4 style="text-align:justify;">Human Improvement Project</h4><p style="text-align:justify;">In collaboration with the Human Improvement Project, a non-profit research institution specializing in psychology, neuroscience, and relationships, Rakuten Viber has developed a chatbot called <a href="https://www.forbusiness.viber.com/en/success-stories/story/happiness-tips/">"Happiness Tips."</a> It offers a relationship quiz, videos, and helpful advice to users. A themed sticker pack was designed to promote the bot, allowing users to share positive emotions while also subscribing them to the chatbot upon download. This approach resulted in 5.3M sticker pack downloads and 1.1M users interacting with the chatbot weekly.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Stickers_and_Chatbot_for_the_Human_Improvement_Project_ab9fcf8046.png"><figcaption><i>Rakuten Viber Stickers and Chatbot for the Human Improvement Project</i></figcaption></figure><h4 style="text-align:justify;">Worddio</h4><p style="text-align:justify;">A similar approach was used by a language learning platform <a href="https://www.forbusiness.viber.com/en/success-stories/story/worddio/">Worddio</a> which launched the Worddio Language chatbot and sticker packs on Rakuten Viber to reach a global audience. This campaign resulted in 6.8M sticker pack downloads, 2.4M bot subscribers, and 529.1M bot messages sent.&nbsp;</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Worddio_using_Viber_Stickers_to_promote_its_chatbot_and_interact_with_its_audience_00b4a23e60.png"><figcaption><i>Worddio using Rakuten Viber Stickers to promote its chatbot and interact with its audience</i></figcaption></figure><h2>​​Harness the Power of Interactive Content &amp; Messaging Apps for Lasting Connections</h2><p style="text-align:justify;">Embracing new marketing trends and harnessing the power of interactive content on messaging apps is imperative for businesses that want to stay ahead of the competition. By integrating innovative strategies and engaging people through multimedia experiences, marketers can unlock immense potential for building brand awareness and increasing customer interest.</p><p style="text-align:justify;">To secure a competitive edge, marketers must step out of their comfort zones and explore the boundless opportunities that interactive content and messaging apps offer. So, be bold and creative and <a href="https://b2b.viber.com/viber-for-business-form">let your brand's voice shine on Rakuten Viber</a>.</p>

Discover how Rakuten Viber's Lenses, Stickers, and Chatbots can enhance your brand communication

Dare to Engage: Captivate Your Audience with Messaging Apps and Interactive Content

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