CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

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Communications APIs, unified communications and contact centers

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CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

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Optimised two-way communication between management and employees

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One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

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URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

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Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

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Omnichannel platform with built-in phone, webchat, email, tickets, etc.

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Different Solutions for different ways of communication

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Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

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Enable novel customer experiences with Generative AI chatbots

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Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

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Almost <a href="https://datareportal.com/reports/digital-2023-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">95%</a> of Internet users access chat and messaging apps worldwide. Rakuten Viber is one of those apps, with over 1 billion downloads on Android only. It has become an integral part of the everyday communication routine of a huge number of people. Our superapp features enable people to spend quality time connecting with friends, family, colleagues, and brands daily.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Top_types_of_websites_visited_and_apps_used_5c30844a5b.png"></figure>This strong engagement makes Rakuten Viber an ideal channel for businesses seeking to forge connections with large audiences.However, a challenge lies in striking the right balance between promoting brand offerings and maintaining a non-intrusive presence on Rakuten Viber to avoid overwhelming consumers. This article will examine how companies can create meaningful connections on Rakuten Viber while preserving a balanced approach.<h2 style="text-align:justify;">Rakuten Viber’s Solutions for Harmonious Messaging Flow</h2>Rakuten Viber collects messages from brands in a <a href="https://www.forbusiness.viber.com/en/blog/post/milestone-release-meet-commercial-account-and-business-inbox/">Business Inbox</a>, a dedicated folder for brand-client interaction. Users can see it on top of the regular chat list if they have received any business messages, pinned by default. There are no special settings involved for businesses to start using the feature – it is automatically managed by Rakuten Viber to contribute to the balanced approach. By providing an organized and streamlined communication experience, its very existence decreases the risk of consumers being inundated by too much attention.You can connect with your customers via <a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a> — transactional, conversational, and promotional.&nbsp;<ul><li style="text-align:justify;">Transactional messages contain important information, such as appointment and payment reminders, one-time passwords, booking confirmations, and more. They are considered helpful by an estimated <a href="https://yougov.co.uk/topics/resources/articles-reports/2020/01/09/69-consumers-prefer-communicating-brands-over-text" target="_blank" rel="noopener noreferrer nofollow">75%</a> of consumers.</li><li style="text-align:justify;">Conversational Business Messages involve personal interaction of the company’s support team with customers, <a href="https://www.businesswire.com/news/home/20210209005462/en/58-of-Consumers-Say-That-Texting-Is-the-Best-Way-for-Businesses-to-Reach-Them-Quickly" target="_blank" rel="noopener noreferrer nofollow">58%</a> of whom consider messaging the quickest way to interact with businesses.</li><li style="text-align:justify;">Promotional Business Messages are personalized offers welcomed by a striking <a href="https://c.smarterhq.com/resources/Privacy-Personalization-Report.pdf" target="_blank" rel="noopener noreferrer nofollow">72%</a> of users, with <a href="https://www.attentive.com/2023-consumer-trends-report" target="_blank" rel="noopener noreferrer nofollow">65%</a> more likely to make a purchase on their phones after receiving a sale notification via text. You can integrate your CRM or CDP systems with Business Messages to create laser-targeted campaigns and deliver the most relevant offers to your customers.</li></ul>The numbers confirm that people are open to receiving such messages and find them useful. You can analyze your audience, take into account their needs, and easily create content that will be welcomed by customers.&nbsp;<a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a> are yet another way to create a more personalized and non-intrusive communication experience for customers. They are an incredibly convenient communication tool (which is confirmed by <a href="https://www.attentive.com/state-of-conversational-commerce-2022" target="_blank" rel="noopener noreferrer nofollow">71%</a> of consumers) and, importantly, a quick one. With <a href="https://smallbiztrends.com/2018/07/real-time-response-to-customers.html" target="_blank" rel="noopener noreferrer nofollow">82% of users</a> expecting immediate replies to their questions, using Rakuten Viber Chatbots is a must.<h2 style="text-align:justify;">Creating Engaging and Smart Rakuten Viber Content</h2>Leveraging rich media, such as images, videos, carousels or stickers, can significantly enhance the user experience with your brand on Rakuten Viber. These visual elements make your content more appealing and help convey your message more effectively. Tell compelling stories with rich media and encourage interaction.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Smart_use_of_rich_media_content_on_Viber_02cd2b97a8.png"><figcaption>Smart use of rich media content on Rakuten Viber</figcaption></figure>It's also essential to share relevant and valuable information that resonates with the needs and interests of those who see it. Balance promotional content with informative and helpful pieces, such as industry news, tips, and insights. This approach helps establish your brand as a credible source of information and fosters trust and loyalty.<h2 style="text-align:justify;">Segmenting audience and crafting personalized content</h2>One size does not fit all when it comes to engaging people on Rakuten Viber. To ensure your content resonates with different audience segments, consider classifying it based on demographics, interests, behavior, and other factors such as earlier purchases. Then create personalized pieces tailored to each group's preferences and needs. This targeted approach will result in more meaningful engagement and higher conversion rates.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Personalized_marketing_on_Viber_2d7ea20f70.png"><figcaption>Personalized marketing on Rakuten Viber</figcaption></figure><h2 style="text-align:justify;">Keep people engaged with ongoing, easy-to-follow campaigns</h2>Messaging requires a carefully planned strategy, just like every other channel. A business can effectively utilize Rakuten Viber to augment other marketing efforts and create a truly 360-degree campaign. Here is how you can achieve that:<ol><li style="text-align:justify;">Utilize <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber Ads</a>, branded <a href="https://www.forbusiness.viber.com/ru/blog/post/how-to-use-viber-lenses-a-guide-for-marketers/">Lenses</a> and <a href="https://www.viber.com/en/blog/2018-09-17/stickers-best-practices/">Stickers</a> to catch consumers’ attention and lead them to an interactive Rakuten Viber Chatbot.</li><li style="text-align:justify;">Use chatbot to send personalized offers and pique the person’s interest in specific services or products.</li><li style="text-align:justify;">Apply Business Messages to help the consumer make a purchase.</li><li style="text-align:justify;">Finally, via post-sales support, ensure the one-time customer becomes a loyal, regular client.</li></ol><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Customer_journey_on_Viber_753a976bb2.png"><figcaption>Customer journey on Rakuten Viber</figcaption></figure>This smart approach allows reaching audiences at each stage of their customer journey in a seamless way, with one step naturally flowing into another.<h2 style="text-align:justify;">Prompt customer support</h2>As a business's products or services gain popularity, the workload for its customer support team inevitably increases. It's essential to ensure that their work is well-managed and streamlined. This is how:<ul><li style="text-align:justify;">Train your team to handle possible issues and ensure they are well-versed in your brand's policies and products.</li><li style="text-align:justify;">Make sure they are readily available to address customer inquiries, concerns, and feedback, and know how to do it through Rakuten Viber.</li><li style="text-align:justify;">Support the work of your live team with the use of Rakuten Viber Chatbots to offer instant replies to the most frequently asked questions and streamline customer interactions.</li></ul>By offering prompt and efficient <a href="https://www.forbusiness.viber.com/ru/blog/post/how-viber-for-business-can-help-with-customer-support/">customer support</a>, you can enhance the customer experience and use it as yet another way to strengthen the relationship between your brand and its audience.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Around_sales_customer_support_on_Viber_65ed7a4fdc.png"><figcaption>Around-sales customer support on Rakuten Viber</figcaption></figure><h2 style="text-align:justify;">Setting Boundaries to Avoid Overwhelming Users</h2>As much as marketers want their brand to be in front of the target audience as frequently as possible, one of the keys to effectively engaging your customers on Rakuten Viber without overwhelming them is setting boundaries on the amount of promotional content sent.<ol><li style="text-align:justify;">Users can quickly become annoyed or disinterested if they receive too much attention of this kind. That is why finding the right balance between informative, engaging, and promotional material is crucial. Establishing a consistent schedule for your messages can help you achieve this while ensuring that your audience remains interested in what you say.</li><li style="text-align:justify;">Another essential aspect of setting boundaries is fostering an environment in which two-way communication is encouraged. This involves actively listening to your customers’ feedback and responding to it accordingly. By allowing consumers to voice their opinions and concerns, you demonstrate that you value their input and are willing to adapt your engagement strategies to suit their needs better. Additionally, respecting feedback and making changes based on it can lead to more satisfied customers who will likely remain engaged with your brand on Rakuten Viber.</li><li style="text-align:justify;">Finally, it is crucial to continuously monitor how people respond to your marketing efforts and adjust your strategies as needed. Keeping a close eye on metrics such as open rates, click-through rates, and user feedback will provide valuable insights into how well your current approach works and where improvements can be made. By staying attuned to your audience's preferences and reactions, you can make informed decisions about your messages' frequency, content, and timing. This proactive approach will help you avoid overwhelming consumers.</li></ol>Effectively engaging your audience on Rakuten Viber without overwhelming them is an achievable goal that can significantly enhance your brand's reach and foster meaningful relationships. By maintaining a balanced approach, creating compelling content, and being mindful of your audience's preferences, you can leverage the power of Viber to connect with people like never before.Don't let the opportunity to tap into this valuable platform pass you by – start leveraging Rakuten Viber today. If you have any questions or concerns, <a href="https://b2b.viber.com/viber-for-business-form">contact </a>the Rakuten Viber team, who are more than happy to assist you in navigating this thriving communication channel.

How to Effectively Engage Your Audience on Rakuten Viber Without Overwhelming Them

Boost engagement on Rakuten Viber with balanced content, chatbots, and personalized messaging

How to Effectively Engage Your Audience on Rakuten Viber Without Overwhelming Them

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