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Rakuten Viber, a pioneer in secure global messaging solutions and a leading super app in Europe, today launches new security solutions to further protect communication on the platform. Now businesses can authenticate users to enhance trust and reduce fraud.Verification messages provide a secure and seamless way to authenticate clients through one-time passwords (OTPs). Businesses can use ready-made templates, which are designed to increase conversions, to send OTPs easily and save time. Rakuten Viber offers lower costs than SMS and allows businesses to set a time limit for delivery. The messages are encrypted, and the sender is marked with a blue tick to indicate a verified business, adding an extra layer of trust. When users receive a Viber verification message, they can quickly copy the PIN code using a ‘copy’ button in the chat. Push notifications also feature a 'copy' button, allowing users to copy codes without even opening the chat.SecurePlus messages add an extra layer of security by checking the recipient’s number to confirm it’s not flagged for potential fraudulent activity. Private and sensitive information, such as transaction details and bank statements, is only delivered once Rakuten Viber has verified the recipient in real-time. Originally developed for Eurobank, one of Europe’s leading banks, this solution is now available globally to meet the growing demand for <a href="https://www.forbusiness.viber.com/en/blog/post/how-brands-can-find-the-most-secure-messaging-app-for-business-use/">advanced security</a> from companies handling sensitive customer information.&nbsp;New solutions help businesses increase trust and meet rising consumer expectations, as<a href="https://www.statista.com/statistics/1332294/trustworthiness-transparency-in-marketing/" target="_blank" rel="noopener noreferrer nofollow"> 60% of online customers</a> now prioritize security and transparency in communications with businesses. This is especially important for companies in the <a href="https://www.forbusiness.viber.com/en/blog/post/enhancing-security-efficiency-revolutionizing-banking-communications-through-viber-business-messages/">finance</a>, insurance, and pharmaceutical industries, handling sensitive customer information. In addition, Viber verification messages support a fast, frictionless authentication process, and data shows that this smooth experience can boost conversions by <a href="https://www.beyondidentity.com/resource/the-importance-of-user-experience-in-customer-authentication#:~:text=The%20Benefits%20of%20Optimizing%20The%20User%20Experience&amp;text=When%20the%20UX%20behind%20your,as%2054%25%20for%20new%20customers." target="_blank" rel="noopener noreferrer nofollow">up to 54% for new customers</a>.These updates are complemented by Rakuten Viber’s recent <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-achieves-soc-2-type-2-certification/">SOC 2 Type II certification</a>, a rigorous security audit that validates the app’s robust data protection measures. As one of the top three messaging and calling apps rated for security by <a href="https://www.test.de/Messenger-Apps-im-Vergleich-4884453-0/" target="_blank" rel="noopener noreferrer nofollow">Stiftung Warentest</a>, Rakuten Viber provides encryption in transit for communication between businesses and users, while maintaining end-to-end encryption for private and group chats as well as private calls. Rakuten Viber’s enhanced security means that private messages are never stored on the super app's servers and that all connections remain HTTPS-secure.Sokratis Kalamatianos, responsible for Digital Solutions at Eurobank comments, “As a bank, security is paramount to us. Collaborating with Rakuten Viber to develop a product for enhancing the protection of sensitive information was truly rewarding for Eurobank. Our journey through this process was seamless, driven by our shared commitment to security. The fact that this solution is being rolled out further is a testament to our innovative collaboration.”"Security is a part of Rakuten Viber's DNA," said Cristina Constandache, Chief Revenue Officer at Rakuten Viber. "Our new solutions reinforce our commitment to safeguarding every brand-user interaction while solidifying our role as a secure super app. Our mission is to create a platform where everyone can engage seamlessly, with confidence in the privacy and integrity of their communications.”The new security solutions are available to businesses worldwide on demand.If you’d like to learn more about building customer communication within a secure ecosystem, feel free to <a href="https://b2b.viber.com/viber-for-business-form">reach out to us.</a>

Learn about the latest updates for safe communications between businesses and customers

Rakuten Viber launches new security solutions for businesses

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