<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.viber.com/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Rakuten Viber</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> is expanding its rich business messaging capabilities with two new interactive solutions: Carousel and List Messages. These additions help brands streamline communication and automate customer experiences within the Viber app.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Carousel Messages<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> let businesses across multiple industries showcase up to five scrollable cards in one message. Each card can include an image, text, emojis and up to two call-to-action buttons linking directly to a website or online store. With these messages, brands can share bundle promotions, product recommendations, limited-time offers, new arrivals and more, while users can easily choose what interests them most.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Key benefits:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Enhancing UX with an easy-to-view, scrollable format</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Improving CTR with appealing rich media&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Boosting sales with direct links that encourage quick purchases</li></ul><figure class="image"><img alt="Examples of Viber Carousel Messages.jpg" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 245w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 500w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 750w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 1000w" sizes="100vw" width="1000"><figcaption>Examples of Viber Carousel Messages</figcaption></figure><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">List Messages&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">present users with up to five predefined options they can tap to respond - ideal for quick actions like booking confirmations, delivery scheduling and feedback collection. Once a user selects an option, their choice is sent as a message, allowing businesses to reply automatically.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Key benefits:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Driving conversations with quick, guided replies</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Increasing engagement with clear, actionable choices</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Saving time by automating repetitive tasks with tap-based responses</li></ul><figure class="image"><img alt="Examples of Viber List messages.jpg" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 245w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 500w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 750w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 1000w" sizes="100vw" width="1000"><figcaption>Examples of Viber List Messages</figcaption></figure><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The two new solutions extend the existing suite of Viber rich business messages, which help brands build personalized, one-to-one communication with their existing customers.<span style="font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"It is our mission to be a super app for both users and businesses,"&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">says&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Cristina Constandache, Chief Revenue Officer at Rakuten Viber<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.&nbsp;<span style="font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"To meet the needs of both, we are constantly evolving. Carousel and List Messages are designed to match growing customer expectations for faster, more interactive, and automated digital experiences—and to help businesses drive sales." &nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Carousel and List Messages are currently rolling out to early adopters and will be available to all businesses globally in the coming weeks.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Existing Viber business clients can reach out to their messaging partners to try the new solutions. New businesses can get started by filling out&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">this form.</a>

Learn more about the new interactive Viber Rich Business Messages 

Rakuten Viber expands Business Messaging suite with new Carousel and List message features

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