CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

We are living in an era of conversational commerce. As the digital landscape continues to evolve, marketers should make the shift and leverage messaging apps as their #1 choice for engaging with consumers. Let’s explore why such apps are the key to effective marketing, stronger connections with audiences, and higher brand revenue.<h2 style="text-align:justify;">The Untapped Potential of Messaging Apps for Marketers</h2>Today's consumers expect tailored experiences based on their preferences, interests, and behavior. Personalized marketing not only helps to build trust and loyalty but also increases the likelihood of conversion. It’s simple: people are more likely to engage with content that is relevant and customized for them. In order to create personalized experiences, businesses must invest in tools and platforms that enable them to gain and analyze customer data in real time.A recent study from Hootsuite shows where people spend the most time. Chat and messaging apps win users’ attention: they are used more than social networks, search engines, or web portals.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Top_types_of_websites_visited_and_apps_used_0c39ec9900.png"><figcaption>Websites and apps with the highest Internet penetration, DataReportal</figcaption></figure>Since people <a href="https://datareportal.com/reports/digital-2023-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">spend a lot of time</a> on messaging apps, brands have a great chance to connect with their target audience more directly and personally. These apps have many features that marketers can use in multiple ways. For example, on Rakuten Viber they can:<ul><li style="text-align:justify;">Use targeted advertising campaigns, reaching users based on their interests and demographics.</li><li style="text-align:justify;">Create viral marketing campaigns using branded AR lenses and increase visibility of their brand.</li><li style="text-align:justify;">Turn users into brand fans by creating customized stickers that can be shared with friends and family in day-to-day communications and engage wider audiences.</li><li style="text-align:justify;">Offer exclusive promotions, deals, and discounts through messaging apps and incentivize users to engage with the brand.</li><li style="text-align:justify;">Share interactive content to drive engagement and increase brand visibility.</li><li style="text-align:justify;">Update customers on important information: from delivery statuses to transaction notifications, appointment reminders, account balances and more.</li><li style="text-align:justify;">Provide real-time customer support by connecting with users directly, ensuring a personalized and efficient experience.</li><li style="text-align:justify;">Utilize chatbots to automate customer service.</li><li style="text-align:justify;">Leverage multiple solutions and create complex 360-campaigns. Examples of brands who powered their marketing by this approach include <a href="https://www.forbusiness.viber.com/en/success-stories/story/raiffeisen-bank/">Raiffeisen Bank</a>, <a href="https://www.youtube.com/watch?v=f9MOlK-NQZE">Coca-Cola</a>, and more.</li></ul>This can ultimately lead to greater brand awareness, increased interest, higher conversion rates, brand loyalty, and significant business growth.<h2 style="text-align:justify;">The Case for Messaging Apps as the #1 Choice for Marketers</h2>One of the main reasons messaging apps should be the top choice for marketers is their reach. With hundreds of millions of users, they offer an enormous potential audience for local and global marketers. By granting access to a vast user base, chat apps can ensure that your marketing efforts are more likely to be seen and interacted with.Direct and personal communication is another benefit of messaging apps. Unlike traditional marketing methods that often rely on broadcasting a message to a wide audience, messaging apps enable one-on-one conversations between brands and consumers. This approach, known as <a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-conversation-how-messaging-apps-will-drive-marketing-in-2023/">conversational marketing</a>, allows for more personalized and targeted interactions.&nbsp;Additionally, chat apps facilitate instant feedback and real-time interaction, helping marketers tailor their strategies based on customer responses and preferences. This level of personalization and engagement is difficult to achieve through other marketing channels.Messaging apps offer great flexibility, making them an ideal choice for marketers. They support various communication formats, allowing businesses to create engaging and dynamic content. Brands can adapt their marketing strategies to suit different audience preferences and stay ahead of the competition.Finally, brands can easily integrate messaging apps with other solutions, services, and customer database software, including CRM systems and CDPs. These integrations enable seamless customer service, sales, and marketing efforts, driving greater efficiency and results. It’s especially important as <a href="https://www.intercom.com/resources/guides/customer-service-trends-2023?utm_medium=internal&amp;utm_source=ii-blog&amp;utm_campaign=20230201_ALL_WC_ALL_Global_GL_ALL_Support_ALL_CST23_GlobalTrendsReport2023&amp;utm_content=ad" target="_blank" rel="noopener noreferrer nofollow">53% of business</a> leaders believe they lack the tools they need to achieve the level of personalization their customers expect, at scale. In reality, their dream solution is right on their phone screen.<h2 style="text-align:justify;">Rakuten Viber Superapp</h2>Since its launch 13 years ago, Rakuten Viber has vastly expanded its user base and engagement. Today, the app has over 1 billion Android downloads and users in more than 190 countries around the world. What does it mean for marketers? They have the opportunity to tap into an engaged audience with immense trust in the service. There's no better time for businesses to leverage the app’s potential and expand their reach to a more connected and active audience.Rakuten Viber has entered the league of superapps, and this is part of its long-term strategy to provide as many services as possible throughout users’ day and offer brands more opportunities to interact with their customers in the native environment. Users already receive up-to-date information about their courier packages, make utility payments, schedule appointments, receive financial education, order food, and more, – all directly through Rakuten Viber. Its diverse superapp capabilities make Rakuten Viber the ultimate place for brand-user interactions.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_s_superapp_features_solutions_and_capabilities_37b873a7a6.png"><figcaption>Rakuten Viber’s superapp features, solutions, and capabilities</figcaption></figure><h2 style="text-align:justify;">Rakuten Viber as a Marketing Goldmine</h2>It’s each brand’s dream to build one-to-one connections and reach a wide demographic. Rakuten Viber has established itself globally, including in Central and Eastern Europe, Asia-Pacific, the Middle East and North Africa, offering businesses the chance to expand their reach and establish a presence in these rapidly growing regions while keeping communication personal.Take a look at the numbers: Rakuten Viber is used by 91% of Greek mobile users, a remarkable 97% of Serbian mobile users, and even more impressive 98% of Ukrainian mobile users. In the Philippines the app boasts a 71% penetration, proving its appeal across regions worldwide.&nbsp;It’s not only the app reach – its solutions for brand-user interaction have broad adoption in different markets. For instance, the Philippines has witnessed a <a href="https://www.forbusiness.viber.com/en/blog/post/viber-in-2022-trends-defining-the-future-of-brand-user-communication/">603% increase</a> in Transactional Business Messages last year. Meanwhile, there has been a 433% rise in delivered Business Messages in Hungary. Simply put, Rakuten Viber is not only a popular choice for casual conversations among friends and family but also a reliable tool for businesses looking to step up their game in today's highly competitive market.&nbsp;The platform's user demographics are balanced, encompassing individuals of varying ages, professions, and interests. For example, Rakuten Viber's user base is almost equally divided between women and men with 47% and 53% respectively. 57% of Rakuten Viber users are below 35, indicating the app's popularity among younger generations. Meanwhile, over half of the users fall within the 25-50 age bracket, showcasing an opportunity for brands to reach an economically active audience.This diversity allows marketers to target a broad range of potential customers: men, women, young adults seeking the latest trends, professionals looking for reliable services, and more.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Demographics_of_Viber_s_global_user_base_1a4414ef0f.png"><figcaption>Demographics of Rakuten Viber's global user base</figcaption></figure><h2 style="text-align:justify;">Rakuten Viber Solutions For Marketers</h2>Rakuten Viber offers solutions for each step of the customer journey: from building awareness and generating interest, to driving conversions and strengthening brand loyalty.&nbsp;With <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Rakuten Viber Ads</a>, marketers can reach potential customers by targeting users based on their interests and behavior and ensuring their message is seen by the right people at the right time. Brands can create their own Stickers and <a href="https://www.viber.com/en/blog/2021-11-21/say-it-all-with-viber-lenses/">Lenses</a> for viral marketing campaigns that resonate with their audience and attract new leads.&nbsp;Then, businesses can leverage <a href="https://www.forbusiness.viber.com/en/business-messages/">Business Messages</a> and <a href="https://www.forbusiness.viber.com/en/chatbots/">Chatbots</a> for customer service and sales. Business Messages help to build meaningful relationships with customers via a single channel – by boosting purchases via personalized promotional messages, sending timely notifications via transactional messages, and assisting customers via conversational messages. Bots can be programmed to answer frequently asked questions, provide product recommendations, and even assist in completing transactions. This saves time for your team and provides a seamless experience for your customers.&nbsp;<h2 style="text-align:justify;">Ukrsibbank Success Story</h2>Established in 1990, <a href="https://www.forbusiness.viber.com/en/success-stories/story/ukrsibbank/">Ukrsibbank</a> has served nearly two million customers with dedication and excellence. In 2006, the bank joined forces with the French International bank BNP Paribas, further solidifying its reputation as a leading financial institution. Despite its success, Ukrsibbank was eager to explore new ways to enhance its services and increase customer engagement with its mobile app.Shortly after, the bank's management team decided to use Rakuten Viber Business Messages. They realized that by using Rakuten Viber's unique features, they could drive new users to their mobile app and educate existing users on its full functionality.Ukrsibbank turned to Rakuten Viber’s messaging partner <a href="https://www.gms-worldwide.com">GMS</a> and embarked on a campaign utilizing Rakuten Viber Business Messages to promote its app. They combined eye-catching images, compelling call-to-action (CTA) buttons, and engaging text to create an effective messaging strategy that captured the attention of their clients.As the campaign unfolded, the bank started to see remarkable results. Over three months, Ukrsibbank delivered more than six million messages to its clients on Rakuten Viber, promoting its latest mobile app. Rakuten Viber proved twice as effective as traditional SMS, achieving a 14% conversion rate compared to SMS's 7%. App downloads skyrocketed by 50%, while its usage significantly increased by 30%.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Mobile_marketing_campaign_of_Ukrsibbank_on_Viber_09bdbb4086.png"><figcaption>Mobile marketing campaign of Ukrsibbank on Rakuten Viber</figcaption></figure><h2 style="text-align:justify;">Coca-Cola Success Story</h2>The world's largest beverage company, <a href="https://www.forbusiness.viber.com/en/success-stories/story/coca-cola/">Coca-Cola</a> was looking for ways to boost its mobile presence, interact with existing and potential consumers, and deliver a seamless digital experience in Bulgaria. The company turned to Rakuten Viber thanks to its engaged and connected audience in the country.Coca-Cola launched a three-month campaign that included a Rakuten Viber Sticker Pack with a promo code mechanism and a chatbot experience. To maximize reach and conversions, the company leveraged cross-promotion across its social media channels and integrated an "under-the-cap" sweepstakes within the Rakuten Viber campaign.The results were impressive:<ul><li style="text-align:justify;">29K cap codes redeemed</li><li style="text-align:justify;">A remarkable 30% conversion rate, 10 times higher than the industry average</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Coca_Cola_s_mobile_marketing_campaign_on_Viber_6727a86214.png"><figcaption>Coca-Cola’s mobile marketing campaign on Rakuten Viber</figcaption></figure>Once a well-kept secret known only to a few brands, the potential of messaging apps has transitioned to a common knowledge. Today, these apps transform the way businesses engage with their audience in the ever-changing digital landscape. To stay ahead of the curve and maximize growth, marketers need to recognize and utilize the power of messaging. After all, its vast opportunities are only <a href="https://b2b.viber.com/viber-for-business-form">one tap away</a>.

Why messaging apps should be #1 choice for marketers

Discover how messaging apps like Rakuten Viber drive customer engagement and brand growth

Why messaging apps should be #1 choice for marketers

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