Στόχοι
Coca-Cola is the world’s largest beverage company, refreshing consumers and bringing people together with over 500 brands and nearly 3,900 beverage choices.
Pairing the brand with Rakuten Viber’s connected and engaged Bulgarian audience was pivotal to Coca-Cola's goals — boosting mobile footprint, interacting with current and new consumers while providing an integrated digital experience - in and out of app.
Λύσεις
Over a three-month period, Coca-Cola launched a Sticker Pack with a promo code mechanism and a chatbot experience on Rakuten Viber. To maximize their reach and conversions, Coca-Cola amplified this with cross-promotion across their social channels, supporting an “under-the-cap” sweepstake.
Αποτελέσματα
The Bulgarian campaign was a huge success with:
- 191K+ sticker pack downloads
- 184K chatbot subscribers
- 29K cap codes redeemed
- 30% conversion rate - 10x above industry average
"Our strong fan base paired with Rakuten Viber’s active Bulgarian audience and captivating product suite made this program an instant success."
