CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

With the rise of social media and the internet, customers are more connected than ever before. They can easily find out about your company and what you stand for, and they can share their experiences with friends and followers. That discovery and sharing takes minutes, if not seconds, and it can have a huge impact on the reputation of your company.In the past, the only way for your brand to be visible was for you to put up a billboard, print a brochure, or buy an ad in the newspaper – in other words, one-way communication at your audience. Nowadays, people find out about your brand through websites, social media, real-time feeds, email lists, and many other sources over which a company doesn’t even always have control. Brand building is evolving to a new level.Today, brands grow through thousands of interactions between customers and companies. These interactions can be positive or negative, and they can help build your brand to become something great, or they can destroy it.Rakuten Viber is a popular messaging app used by people in 190 countries that provides a variety of tools you can use to grow a brand. We work with banks, retailers, logistics companies, pharmaceutical companies, telecom and IT providers, hospitality and travel, and CPG brands – all of them use Viber to connect with their customers and use the platform as one of the channels to strengthen brand engagement and brand loyalty. These companies trust Rakuten Viber for an opportunity to build a deeper connection with customers and followers, because every message, ad, and interaction adds to brand building.In this article, we are analyzing all elements that are essential for today’s, modern brand building on Rakuten Viber. Each of these elements matters and adds to the perception of your brand.<h2 style="text-align:justify;">Rakuten Viber Business Messages</h2>First, define your brand and let customers know who you are. After you <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-open-a-viber-business-account/">opened a Rakuten Viber Business Account</a>, it’s time to decide how people will see your brand on Rakuten Viber.It can be really tempting to try to be all things to all people, but if you want quality engagement, you need to focus on defining your identity and distinguishing your products or services from those of other sellers. Think about what makes your company unique. What’s your brand's personality? What do you want people to feel when they interact with you on Rakuten Viber?&nbsp;<ul><li style="text-align:justify;">Use colour scheme and logo consistent with your brand in other marketing channels</li><li style="text-align:justify;">Follow on-brand messaging across all of your marketing materials</li><li style="text-align:justify;">Train your customer support employees to be familiar with your brand philosophy so they can represent your company well.</li></ul>In terms of brand building, Rakuten Viber Business Messages works best for staying in touch with existing clients. There are 3 types of Viber <a href="https://www.forbusiness.viber.com/en/business-messages/">Business Messages</a> to reach out with timely and relevant communication:&nbsp;<ul><li style="text-align:justify;">Transactional</li><li style="text-align:justify;">Conversational</li><li style="text-align:justify;">Promotional</li></ul>Transactional Messages are one of the most effective ways to keep your customers informed about their order status, delivery updates, appointment reminders, transaction details, booking confirmations, etc. And thanks to TTL (time-to-live) and SMS fallback options, your messages are delivered reliably and on time.&nbsp;Brand-building benefits: Show your brand as being attentive, competent, and trustworthy.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Transactional_Viber_Business_Messages_54b6066923.png"><figcaption>Examples of Transactional Business Messages on Rakuten Viber</figcaption></figure>Conversational Business Messages are a two-way communication channel, especially effective in <a href="https://www.forbusiness.viber.com/en/blog/post/understanding-conversational-commerce/">conversational commerce</a>, that lets you engage with your customers in real time, just like you would in a conversation. This is a great way to help customers choose the right product, answer questions, provide support, and drive to new purchases. You can also use it for collecting customer feedback, reviews, and testimonials.&nbsp;Brand-building benefits: Conversational messages make your brand more approachable and trustworthy and enhance customer experience, leading to improved customer loyalty.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Conversational_Viber_Business_Messages_051fa6f178.png"><figcaption>Examples of Conversational Viber Business Messages</figcaption></figure>Promotional Business Messages are used to reach out to your customers with special offers, coupons, and discounts. Thanks to capacity for CRM and CDP integrations, your <a href="https://www.forbusiness.viber.com/en/blog/post/one-to-one-marketing-in-the-age-of-privacy/">business messages can be personalised and targeted</a> at audiences, for which they are most relevant.&nbsp;Brand-building benefits: Promotional messages help you increase brand awareness, drive sales, and improve customer disposition. Relevant content not only increases conversions, but also shows customers that you care about their interests and needs.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Promotional_Viber_Business_Messages_384ee8b012.png"><figcaption>Examples of Promotional Viber Business Messages</figcaption></figure>The key to successful brand building on Viber is to send timely, relevant, useful, and interesting messages. Your messages should be tailored to your audience and offer value. You can use all three types of <a href="https://www.forbusiness.viber.com/en/blog/post/top-benefits-of-viber-business-messages/">business messages</a> to create a deeper connection with your customers and followers, and to consistently increase brand loyalty.<h2 style="text-align:justify;">Rakuten Viber Chatbots</h2>Rakuten Viber Chatbots is another solution for business messaging designed to automate tedious tasks and provide fast responses to customer inquiries. Using <a href="https://www.forbusiness.viber.com/en/chatbots/">Viber Chatbots</a>, businesses can save time and money while providing a higher level of customer service.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Chatbots_5aec655621.png"><figcaption>Examples of Rakuten Viber Chatbots</figcaption></figure>It is a great element of brand building, because it helps create a more personalized experience for the consumer. <a href="https://www.forbusiness.viber.com/en/blog/post/maximize-the-value-of-chatbots/">Chatbots can be used in a variety of ways</a>, from answering simple questions and providing product information, to helping with more complex tasks, such as booking travel or ordering food. They can also be programmed to recognize customer frustration and react accordingly, for example, by connecting them with a human support agent or by offering them the option to receive a refund if they are unhappy with the product or service.Your brand can use Viber Chatbots to provide a better customer service experience and to automate tasks that are tedious or time-consuming. By doing so, you can save time and money while providing a higher level of customer service.&nbsp;Brand-building benefits: Your brand will be perceived as more efficient, more responsive, and more <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-create-a-customer-focused-conversation-in-the-always-on-world/">customer-centric</a>.<h2 style="text-align:justify;">Rakuten Viber Ads</h2>Rakuten Viber Ads are one of the most effective ways to reach new customers and let them know about your brand. With the help of <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber Ads</a>, you can advertise to people who aren’t yet customers but may be interested in your products or services.They can also be used to drive traffic to your website or to your Rakuten <a href="https://www.forbusiness.viber.com/en/success-stories/story/gtc/">Viber channel</a>. And the best part is that you can target your ads by age, gender, location, and interests. Promote your brand, products, and services to a wide audience.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Ads_ea7df4e308.png"><figcaption>Examples of Rakuten Viber Ads&nbsp;</figcaption></figure>Brand-building benefits: Reach your target audience with highly-relevant, on-brand, native ads.<h2 style="text-align:justify;">Branded Rakuten Viber Stickers</h2>With creative and non-intrusive Rakuten Viber Stickers, brands can elevate their online presence and brand identity natively. Excellent at raising brand awareness and user engagement, each sticker pack has the potential for viral reach: users send over 1 billion stickers every month, and each sticker is shared 11 times on average. Rakuten Viber Stickers can be static, animated, or even audio-rich. They work well on their own, to give a constant boost to brand awareness, but can also be used in tandem with other Rakuten Viber solutions: as effective elements of complex marketing campaigns.Brand-building benefits: Reach vast audiences with vibrant, shareable visuals that make your brand recognizable and approachable.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_branded_Viber_Stickers_c37f6391fc.png"><figcaption>Examples of branded Rakuten Viber Stickers</figcaption></figure><h2 style="text-align:justify;">Branded Rakuten Viber Lenses</h2>Rakuten Viber Lenses are an augmented reality feature powered by Snap. Branded Lenses allow users to overlay various images, 3D objects, and effects on their real-life videos and selfies, and share this content with their friends, which gives an organic boost to brand visibility, particularly among the Gen Z users. Viber Lenses are a viral, engaging, and interactive solution that leverages the social component of messaging apps and creativity of the users themselves.Brand-building benefits: Show off your branding and creativity with a viral, interactive tool or use in synergy with other tools to create impactful marketing campaigns. Particularly advantageous for reaching Gen Z users.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_branded_Viber_Lenses_ca0abc0e0c.png"><figcaption>Examples of branded Rakuten Viber Lenses</figcaption></figure>Rome wasn't built in a day. It takes time, effort, patience, and those thousands and thousands of micro-interactions to create a strong identity. Even if you're doing everything right, it can still take months to see results. If you're just starting out, don't get discouraged if you don't see results immediately. Keep working on it, and eventually, you'll see the fruits of your labor.<a href="https://www.forbusiness.viber.com/en/">Learn more about Rakuten Viber for Business </a>and <a href="https://b2b.viber.com/viber-for-business-form">reach out to discover how our products and solutions can help your brand</a>.

Brand Building, Evolved. Thousands of Micro Interactions

Brand building with Rakuten Viber. How to use the app for modern brand building

Brand Building, Evolved. Thousands of Micro Interactions

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