CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

In the age of social media, pictures and videos with filters and lenses have become a regular part of how we communicate on the internet – these tools allow us to be creative and have fun with the content. People add a touch of creativity to their selfies or produce funny videos to share with friends and followers. Masks and lenses are a great way to express oneself and provide endless possibilities to customize posts and stories, and make them stand out.People crave creative content: <a href="https://www.threekit.com/23-augmented-reality-statistics-you-should-know-in-2023">61%</a> say they’d prefer a retailer that offers an AR experience. AR experiences deliver up to <a href="https://www.qreal.io/a-new-milestone-in-the-retail-industry-augmented-reality-ar">200%</a> more engagement than their non-AR equivalents. Photos and videos with filters and lenses have become commonplace.<h2 style="text-align:justify;">What is Rakuten Viber Lenses?</h2><a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">Rakuten Viber Lenses</a> are an Augmented Reality tool powered by Snap that allows users to beautify themselves, as well as add 3D elements to pictures and videos, like animals, objects, etc., and immediately share them on Rakuten Viber or save them to the gallery. Accessibility through the app's camera offers high visibility, virality, and popularity among younger generations, like Gen Z.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Lenses_using_3_D_elements_e92c53e79a.png"><figcaption>Examples of Rakuten Viber Lenses with 3D elements</figcaption></figure>For marketers, Rakuten Viber Lenses provide an opportunity to reach a younger, more tech-savvy audience. Through this feature, brands can create interactive experiences that are engaging, entertaining, and also promote a product or service. Design your unique, branded lens and make it available for any Rakuten Viber user to try out and share with friends. It can be tied to a new drop of merchandise you’d like to promote or give a compelling visual for an event you’re organizing. This potent marketing tool can strengthen your online presence and aid you in meeting your business objectives.In addition to the placement among popular Rakuten Viber Lenses on the app, branded masks, or any other AR element, can share itself through word of mouth, amplifying your reach. Active internet users love playing mini-games, engaging with interactive content, and sharing new trending features with their closest circles. Anything that <a href="https://www.forbusiness.viber.com/en/blog/post/more-than-ads-discover-creative-tools-on-viber/">not only advertises products</a> and tries to sell but promotes fun and joy will likely resonate and have a more lasting impact with the target audience.&nbsp;<figure class="media"><oembed url="https://youtu.be/SxnXZjheHE4"></oembed></figure><h2 style="text-align:justify;">How to create branded Rakuten Viber Lenses?</h2>Lenses are a great way to <a href="https://www.forbusiness.viber.com/en/blog/post/competing-for-customer-attention/">grab people’s attention</a> and make them want to interact with the brand. They are a perfect option for marketers who are looking for an innovative way to stand out.<ol><li style="text-align:justify;">The first step is to identify your target audience. Who do you want to reach with your campaign? What are their demographics? What are their interests? Once you have a good understanding of your target audience, you will have a clear idea about the type of Rakuten Viber Lenses to use.</li><li style="text-align:justify;">Researching popular Rakuten Viber Lenses is a great way to get ideas flowing for your marketing campaign. Look at what other brands are doing and see what will work for you. Such research will give you the necessary base knowledge to develop your own unique ideas. Ask your Rakuten Viber representative for more information.</li><li style="text-align:justify;">Once you have a vision of what you want to do, it’s time to produce compelling content. Make sure your Lenses are attention-grabbing and fun. Just don’t leave your audience indifferent to what you put out. Get creative and experiment with different elements to create a unique Lens that aligns with your brand’s values, message, and allows you to stand out from the crowd.</li><li style="text-align:justify;">Make sure to promote the Lens widely to your audience – let them know about the Lens, and how they can use it. You can get a high visibility placement in Rakuten Viber Lenses list to drive more people to try it out and spread the word even further.</li><li style="text-align:justify;">Remember to track the performance of the Lens. Measure the number of impressions to see what resonates well with users.</li></ol><a href="https://b2b.viber.com/viber-ads-form">Get in touch with Rakuten Viber today to discuss the design and cost of branded Lenses for your company</a>Rakuten Viber Lenses are a great way to promote your brand and reach a wide audience. When used correctly, it can help you create fun, interactive experiences that will drive more people to engage with your brand.&nbsp;<h2 style="text-align:justify;">Can Rakuten Viber Lenses be used for any industry?</h2>Yes! Fashion, furniture, jewelry, and pet products are just several categories which new AR features may benefit. Allow buyers to try on accessories, like sunglasses or hats, before deciding about the purchase. A client can’t decide what color of lipstick best suits their undertone? Provide an option of testing multiple options through AR masks.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/How_Viber_Lenses_can_be_used_in_different_industries_71a2ad4df2.png"><figcaption>Promoting different products through Rakuten Viber Lenses</figcaption></figure>Games, quizzes, randomizers, and character interactions are a few ways you could utilize the branded lenses solution. Rakuten Viber AR Lenses allow you to design an exclusive adventure that encourages users to share your content. This brings your product straight into the public eye, allowing people a detailed, 360 view° of your offerings.&nbsp;Also, businesses can gain additional insights into how customers interact with their products, and then use this information to improve user experience and ensure customers have the best outcomes with their brand.Following these tips, you can deploy an effective marketing campaign even without a list of followers or customers. With a bit of creativity and effort, you can reach your target audience and achieve your marketing goals.<h2 style="text-align:justify;">Key Rakuten Viber Lenses Metrics</h2>The key metric to consider is reach, which refers to the number of people who see your campaign. This is important because it gives you an idea of how many people are actually exposed to your branded Rakuten Viber Lenses.&nbsp;On Rakuten Viber, you can easily measure reach and monitor your campaign closely:&nbsp;<ol><li style="text-align:justify;">Measure impressions. See the number of times your lenses are viewed. Impressions on Rakuten Viber are being counted when users are viewing a Lense for more than 1 second.</li><li style="text-align:justify;">Book your campaign on a cost per mile (CPM) basis and count its price for every thousand impressions.</li><li style="text-align:justify;">Connect your Rakuten Viber Chatbot or Channel to your branded Lens and track growth in subscribers and engagement. As a result, you can generate interest in your brand and lead to conversions as the audience moves further down the marketing funnel.</li></ol><h2 style="text-align:justify;">Brands that use Rakuten Viber Lenses</h2><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Engaging_branded_Lenses_on_Viber_57d4550590.png"><figcaption>Engaging branded Lenses on Rakuten Viber</figcaption></figure>Rakuten Viber Lenses are a great way to build an interactive bridge between your brand and your audience. With the ability to create unique and engaging AR experiences, brands can have a more meaningful connection with their customers. Not only can you showcase your products in a more creative way, but you can also provide a fun and interactive way for customers to communicate with your brand.

How to use Rakuten Viber Lenses. A guide for marketers

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