CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Cart abandonment is one of the biggest issues for anyone who sells online. Digital marketers, strategists, analysts and e-commerce specialists are constantly looking for ways to reduce it. The cart abandonment rate greatly depends on the industry, and according to <a href="https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/" target="_blank" rel="noopener noreferrer nofollow">Statista’s</a> data from 2022, it ranges between 50% to 98%. There are a number of reasons why people don’t complete their purchase, including high shipping costs, unexpected fees, a customer changing their mind about the order, or simply getting distracted, leaving the website, and then making the purchase elsewhere. Regardless of the cause, it is a major problem for online retailers – recent studies show that cart abandonment leads to an estimated $18 billion in lost sales each year (<a href="https://www.shopify.com/uk/blog/shopping-cart-abandonment" target="_blank" rel="noopener noreferrer nofollow">Shopify</a>).&nbsp;There are a number of things you can do to encourage shoppers to complete their purchases.&nbsp;If you're searching for a way to drive more sales and encourage more people to proceed with the order, Rakuten <a href="https://www.forbusiness.viber.com/en/">Viber for Business</a> could be the perfect solution. In this article, we discuss some of the most popular approaches that brands use on Rakuten Viber to recover lost deals and boost conversion rates.<h2 style="text-align:justify;">Three Key Strategies to Reduce Cart Abandonment</h2><h3 style="text-align:justify;">1. Send reminders to shoppers about items they have left in their shopping carts.&nbsp;</h3>By leveraging the power of Rakuten Viber, brands can ensure that customers never forget about an item they are interested in. Not only will your clients be more likely to move on with their orders, but they'll also appreciate the extra level of customer service.How to use Rakuten Viber for such types of reminders? This can be done with <a href="https://www.forbusiness.viber.com/en/business-messages/">business messaging</a>, and there are several aspects that make Rakuten Viber a perfect tool for that:<ul><li style="text-align:justify;">Guaranteed delivery on time, thanks to TTL and SMS fallback. You will be able to reach your customers where they are, when they are, with the right message, and at the right moment. And when it comes to reducing cart abandonment, timing is everything. If you can catch a customer when they're still interested, you can save the sale.</li><li style="text-align:justify;">Higher Open Rate and CTR compared to emails. Rakuten Viber is more personal and interactive, making your message more likely to be seen and responded to. It is the perfect tool for reaching out to your customers and keeping them engaged where their attention is focused the most – on their phones.</li><li style="text-align:justify;">Pay for delivered messages only. This way, you can cut your budget without sacrificing quality and ensure your marketing campaign is as cost-effective as possible.</li><li style="text-align:justify;">Rich media content: CTA, images, files, video. With Rakuten Viber business messages, you can <a href="https://www.forbusiness.viber.com/en/blog/post/one-to-one-marketing-in-the-age-of-privacy/">personalize your messages</a> with different kinds of multimedia, making content engaging, original, and visually appealing. With this approach, you are sure to grab customers' attention, which can help you bond with your audience and reduce cart abandonment.</li><li style="text-align:justify;">Secure channel for both users and brands. Rakuten Viber offers a high level of safety and privacy, ensuring your conversations are protected. With our <a href="https://www.forbusiness.viber.com/en/blog/post/how-brands-can-find-the-most-secure-messaging-app-for-business-use/">encryption in transit</a>, businesses can be sure that their messages are safe from prying eyes, and with Rakuten Viber's strict privacy policy, users can be confident that their texts will remain confidential.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/How_to_reduce_cart_abandonment_with_Viber_Business_Messages_94314dcd46.png"><figcaption>How to reduce cart abandonment with Rakuten Viber Business Messages</figcaption></figure><h3 style="text-align:justify;">2. Verified business accounts.</h3>By marking your brand with Rakuten Viber's "blue tick", you're letting your clients know that you're a reliable source of information and that they can trust you with their queries. This not only helps with customer satisfaction but also helps to <a href="https://www.forbusiness.viber.com/en/blog/post/why-are-official-accounts-in-messengers-so-important-for-your-company-s-reputation/">build your company's reputation</a>. All these factors can help to convince shoppers to stay with you and complete their purchase.Use Rakuten Viber chatbots to engage shoppers in real time and answer any questions they may have about your product or service. This way, your clients will be able to contact your company directly in order to get help with their purchase, which can prevent them from abandoning their carts. Besides, Rakuten Viber chatbots can help you upsell and cross-sell products, which can result in additional commercial value.<a href="https://www.forbusiness.viber.com/en/blog/post/understanding-conversational-commerce/">Conversational commerce</a> with Rakuten Viber is a new way of conducting business that is more personal and interactive than traditional methods. Be it through a live customer service representative that can be done via Conversational <a href="https://www.forbusiness.viber.com/en/business-messages/">Business Messages</a>, or by using natural language processing and artificial intelligence with Rakuten <a href="https://www.forbusiness.viber.com/en/chatbots/">Viber Chatbots</a>, brands can now chat with their customers in real-time to provide support and resolve issues. It allows their clients to get the help they need in a more immediate and personal way.&nbsp;Today, this approach changes the way businesses connect with their audience. It is more individual, engaging, and instantaneous than anything that has come before. If you want to improve your customer support, improve your cart abandonment rate, and increase sales, <a href="https://www.forbusiness.viber.com/en/blog/post/the-future-of-shopping-from-e-commerce-to-m-commerce-and-c-commerce/">conversational commerce</a> is the way to go. It's efficient, cost-effective, and provides a better consumer experience. And there's no better platform for it than Rakuten Viber - it offers the perfect mix of human interaction and artificial intelligence to help you resolve customer issues faster and more efficiently.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/How_Viber_Chatbots_and_Business_Messages_help_with_cart_abandonment_4bdc20975c.png"><figcaption>How Rakuten Viber Chatbots and Business Messages help with cart abandonment</figcaption></figure><h3 style="text-align:justify;">3. Provide exclusive deals and discounts.</h3>With Rakuten Viber for Business, you can send special offers and promo codes to customers that they can use to complete their purchases, which can incentivize them to finish the transaction. Plus, this will entice your clients to stick with your brand. These special deals could include price cuts on specific items, free shipping, or even a percentage off of their total bill. Regardless of what you choose, there are a few things to keep in mind when crafting those promotions. First and foremost, the offer should be relevant to the customer and their order. Secondly, it should be compelling enough to encourage a person to complete their purchase. This way, you can show your clients that you are committed to providing them with the best possible experience, which can help to build trust and loyalty, both of which are essential for reducing cart abandonment.By using some or all of these strategies, you can significantly reduce cart abandonment and improve your conversion rate.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/How_personalized_offers_via_Viber_Business_Messages_help_with_cart_abandonment_f52d4b1539.png"><figcaption>How personalized offers via Rakuten Viber Business Messages help with cart abandonment</figcaption></figure><h2 style="text-align:justify;">Don't Be Afraid to Try New Things</h2>When it comes to reducing cart abandonment, there is no one-size-fits-all solution – companies need to experiment with different strategies to find what works for them and what doesn't. The best approach for your business will depend on your specific products and customers. By testing out different techniques, you can find the best way to reduce cart abandonment and keep your clients coming back. And be sure to keep in mind that it is a long-term goal – those people who did not make a purchase today interacted with your brand, and you added to an overall <a href="https://www.forbusiness.viber.com/en/blog/post/brand-building-evolved-thousands-of-micro-interactions/">brand-building</a> journey.For everyone who wants to reduce cart abandonment, messaging apps are a great tool. They offer a direct line of communication between the customer and the merchant, providing a better experience for shoppers and decreasing the likelihood of them leaving without finishing their purchase.&nbsp;Rakuten Viber is one of the most popular messaging apps, with over 1 billion Android downloads. This makes it a perfect choice for any marketer who wants to increase buyer loyalty and drive more conversions. With us, you can reach out to your clients directly and connect with them on a personal level, which can help build relationships and trust, making it more likely that people will want to deal with you. Besides, Rakuten Viber for Business toolset makes it easy to follow up with customers after a purchase – you can use it to send thank-you messages, follow up with post-purchase experience surveys, and provide any kind of support.&nbsp;And it doesn’t need to be an oversimplified text message. Be creative! Rakuten Viber's rich media features can be used to design engaging and interactive messaging that can help increase conversion rates. With the ability to include images, videos, and even CTA buttons, our platform allows companies to create truly compelling and effective communication.&nbsp;With Rakuten Viber for Business, you, as a marketer, will have everything you need to combat cart abandonment and grow sales. <a href="https://b2b.viber.com/apply-for-messaging-solution">Contact our team</a> today and see the results for yourself.

How Rakuten Viber for Business Can Help With Cart Abandonment

Use Rakuten Viber to decrease cart abandonment rates. Learn how to increase conversions

How Rakuten Viber for Business Can Help With Cart Abandonment

Поделиться

Похожие статьи