CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

As the world becomes more and more digital, businesses are turning to mobile and messenger marketing because it allows them to have direct, one-on-one conversations with their audiences and build relationships that can’t be built using other marketing channels. Simply put, it's a great way to connect with customers. As a brand, you can offer them transactional updates, promotional messages (discounts, special offers), and conversations that are great to provide around-sales customer support. This can be done in a number of ways, including sending personalised one-on-one messages, broadcasting messages to groups of segments, and creating automated message sequences.&nbsp;<a href="https://www.forbusiness.viber.com/en/business-messages/">Learn more about the types of Rakuten Viber business messages.</a>&nbsp;Here are the top 5 key messaging trends for businesses to follow in 2022.Trend 1. Increased Personalization.With consumers shifting between screens multiple times a day and interacting with many brands, it’s becoming more difficult for businesses to stand out. As messaging apps become more popular, businesses are starting to see the value in personalizing their messages to their target audience and creating a more intimate connection. For companies who own a CDP or a CRM, this is the perfect time to<a href="https://www.forbusiness.viber.com/en/blog/post/how-to-improve-your-customer-engagement-and-increase-sales-with-personalized-messages/"> leverage that data to create laser-targeted messages</a>, sending content that is relevant to the recipient and their interests.Trend 2. More Visual Content.With the rise of platforms like Instagram and Snapchat, people are becoming more accustomed to consuming visual content. This trend is starting to carry over into messenger marketing, with businesses using more visuals in their messages to capture attention. At Rakuten Viber, we have seen great results when brands use emojis, images and <a href="https://www.forbusiness.viber.com/en/blog/post/new-viber-business-features-to-help-brands-succeed-in-2022/">videos in their business messages</a>, as well as create <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">AR Rakuten Viber Lenses</a> and <a href="https://www.forbusiness.viber.com/en/success-stories/story/raiffeisen-bank/">branded Rakuten Viber stickers</a>.From quizzes and polls to games and augmented reality experiences, in 2022 there are so many possibilities for brands to produce content to capture attention and keep audiences engaged. Such types of content is great to collect interaction metrics that can be used to create more effective creative in the future.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Business_Messages_Stickers_and_Viber_Lenses_ca9836fa7b.png"><figcaption>Examples of Rakuten Viber Business Messages, Stickers and Viber Lenses</figcaption></figure>Trend 3. Increased Focus on Engagement.Unlike traditional marketing, messaging is a two-way conversation, and businesses are starting to see the value in using mobile messaging to truly engage and connect with their customers through a conversation, rather than just sending one-way messages. In order to create that engagement and build a connection, businesses need to create messages that are relevant and interesting. Brands also need to be responsive and available to answer any questions that customers may have. By focusing on engagement, companies can create a more personal connection with their consumers, and this in turn can lead to higher satisfaction and loyalty.<a href="https://www.forbusiness.viber.com/en/blog/post/conversation-not-monologue-engage-with-your-audience-on-viber/">Conversation, not Monologue</a>Trend 4. Increased Automation.As more people use messaging apps, companies are starting to see the <a href="https://www.forbusiness.viber.com/en/blog/post/product-evolution-chatbots/">increased value in using bots </a>or other automated means without the need for manual input. Such messages can be used for a variety of purposes, including appointment reminders, shipping updates, and more. This can free up time so managers and marketers can focus on other aspects of their business.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Engaging_Viber_Business_Messages_and_Viber_Chatbots_3ef891092b.png"><figcaption>Engaging Rakuten Viber Business Messages and Chatbots</figcaption></figure>Trend 5. Orchestration at its best.Analytics has become a must-have feature for every marketer. In 2022, companies are measuring not just open rates, CTR, and conversions, but also adding more sophisticated metrics and evaluating the efficiency of their campaigns on a granular level.There are a few reasons why using messenger apps to connect with your customers grows in popularity and is a big trend in 2022.The first one is reach. There are now more people using messaging apps than ever before. Over three billion people have used messaging apps in 2021, and <a href="https://www.emarketer.com/content/sizing-mobile-messaging-app-opportunity-marketers" target="_blank" rel="noopener noreferrer nofollow">more than 75%</a> of internet users worldwide are expected to use one monthly by 2024. You can reach a large audience with relatively little effort. People are more likely to check their messenger app than their email inbox, and this means you can communicate with more people than using the traditional methods.Second, the time of engagement has been increasing over the years. The latest <a href="https://hootsuite.widen.net/s/nx7kvjjjr6" target="_blank" rel="noopener noreferrer nofollow">Digital 2022 report says</a> that now people are spending even more time on messaging apps than they are on social media.&nbsp;Third, the quality of engagement is outstanding. Because of an ability to communicate with your customers one-on-one and with content targeted to their interests, it is no wonder why the leading marketers use messenger apps to boost sales.&nbsp;<a href="https://www.forbusiness.viber.com/en/success-stories/">See the success stories and case studies of how companies used Rakuten Viber Business Messages to take their marketing to the next level.</a>&nbsp;Here is a list of some of the marketing activities that brands do on Rakuten Viber:<ul><li style="text-align:justify;">Offer discounts and special offers</li><li style="text-align:justify;">Run native and non-intrusive ads</li><li style="text-align:justify;">Upsell and cross-sell products through the chat interface</li><li style="text-align:justify;">Run competitions, quizzes, and polls to get customers' attention</li><li style="text-align:justify;">Engage with people via stickers and creative branded lenses</li><li style="text-align:justify;">Collect leads and follow up with customers</li><li style="text-align:justify;">Provide automated 24/7 customer support</li><li style="text-align:justify;">Help with purchase and delivery issues in real time</li><li style="text-align:justify;">Offer loyalty and reward programs</li><li style="text-align:justify;">Announce new products or special offers</li><li style="text-align:justify;">Engage into 360 marketing campaigns and drive traffic to your chatbot, channel or website</li></ul><a href="https://www.pedowitzgroup.com/26-statistics-on-why-you-should-consider-omni-channel-marketing/">Recent studies</a> show that 90% of customers expect consistent interactions with brands across channels.&nbsp;What’s next: From Chatbots to Conversational AI and immersive experiencesAt Rakuten Viber, we have been at the forefront of <a href="https://www.forbusiness.viber.com/en/blog/post/vibers-10th-anniversary/">messenger innovation for over 10 years</a>. We were the first messenger to launch business messages, and we are now focusing on <a href="https://www.forbusiness.viber.com/en/blog/post/what-is-conversational-commerce/">Conversational Commerce</a>. There are a number of trends that are emerging in the world of messenger marketing. In addition to the top 5 trends listed above, we suggest keeping an eye out for the following:<ol><li style="text-align:justify;">Using AI to send personalized messages: With the help of AI, businesses will be able to send highly personalized messages to their customers. This will help to increase engagement and conversions.</li><li style="text-align:justify;">Integrating messenger marketing with other media channels: <a href="https://www.forbusiness.viber.com/en/blog/post/mobile-marketing-strategy-101/">Messenger marketing</a> will be used in conjunction with other channels, such as email and social media. This will help to amplify the brand’s marketing efforts and reach a wider audience.</li><li style="text-align:justify;">Augmented Reality (AR) and Virtual Reality (VR): Messaging apps will be used in conjunction with AR and VR to create immersive experiences for customers. This will help increase engagement and conversions even further.</li></ol>How to Make Messaging Work for Your BusinessIf you're like most business owners, you're always looking for new ways to reach and engage your target audience. And with the rise of messaging, there's no better time to start using this powerful tool to connect with your customers and grow your business today. If you're looking for <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-open-a-viber-business-account/">how to open a Rakuten Viber Business account</a> and start engaging your customers through messenger marketing, you've come to the right place. <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-open-a-viber-business-account/">This guide</a> will show you everything you need to know to get started, from setting up your account to creating your first campaign.&nbsp;At Rakuten Viber, we are often asked how businesses can make the most of their efforts. <a href="https://www.forbusiness.viber.com/en/">Browse our website</a>, <a href="https://www.forbusiness.viber.com/en/blog/">blog</a> and <a href="https://www.forbusiness.viber.com/en/success-stories/">case studies</a> for inspiration, but here are a few key things to keep in mind for the best results.<ul><li style="text-align:justify;">Send timely and relevant messages</li></ul>One of the best things about messenger marketing is that you can use it to send messages to the right audience and at the right time. For example, if you're running a sale or promotion, you can let your customers know about it and get them to take advantage of it.<ul><li style="text-align:justify;">Create messages that are personal and relevant</li></ul>Remember, the goal is to build relationships with your contacts, so your messages should be designed to start a conversation.<ul><li style="text-align:justify;">Employ messaging to segment your audience</li></ul>This means that you can send different messages to different groups of people based on their interests, needs, and preferences. This is a great way to maximize your first-party data and ensure that your messages are relevant and that they're getting to the right people.<ul><li style="text-align:justify;">Nurture your leads&nbsp;</li></ul>If you have a list of leads, you can use business messages to nurture them and turn them into customers. All you need to do is send them creative that will help them move down the sales funnel.<ul><li style="text-align:justify;">Build relationships</li></ul>Remember, because it's a two-way medium, not only can you send messages to your customers but also receive feedback from them. This gives you the perfect opportunity to engage in conversations, answer their questions, and build relationships.Finally, don't be afraid to experiment. Using messenger apps for marketing is still a relatively new field, so there's no one-size-fits-all approach. Try different techniques and see what works best for your business.Do not hesitate to <a href="https://mail.google.com/mail/u/0/?fs=1&amp;tf=cm&amp;source=mailto&amp;to=messaging@forbusiness.viber.com">contact us</a> to learn how messenger marketing tools like Rakuten Viber can benefit your business.

Messenger Marketing: Top Business Trends To Watch in 2022

Mobile messaging marketing trends 2022: personalization, visual content, engagement, and more

Messenger Marketing: Top Business Trends To Watch in 2022

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