CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

As a marketer, you’re always looking for new ways to reach and connect with your customers. In today’s tech-driven, mobile-first world this increasingly means using messengers to get in front of your audience. Rakuten Viber is a messaging app that is becoming increasingly popular as a digital marketing tool. It allows brands to communicate with potential and existing customers in real time and engage with them in a variety of ways, including through text, images, and video. Hardly any other marketing channel can boast the effectiveness of this messaging app.&nbsp;In this blog post, we’ll show you how to use <a href="https://www.forbusiness.viber.com/en/blog/post/connecting-with-your-audience-through-viber-at-all-steps-of-the-customer-journey/">Rakuten Viber for marketing</a> and how to get the most out of the platform.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Chatbot_Viber_Lens_and_Conversational_Viber_Business_Message_6e4c1da6ac.png"><figcaption>Rakuten Viber Chatbot, Lens, and Conversational Business Message</figcaption></figure>First, let’s start with the core point of difference that makes Rakuten Viber a powerful tool to reach and connect with your customers like never before.&nbsp;Rakuten Viber is incredibly versatile and can be used for large-scale reach while always providing one-to-one interaction. You can send Rakuten Viber business messages to hundreds of thousands customers and always be sure it will reach an individual on their phone. Unlike, for example, print magazines or TV ads, where you expect to reach an audience, but you can’t be exactly sure how many people will see your ad, and how long they interact with your content, despite all advances in martech and measurement.&nbsp;Rakuten Viber provides an advantage like no other platform can: one-to-one messaging at scale.&nbsp;With Rakuten Viber, businesses can send one-to-one messages to millions of their customers quickly, easily, and <a href="https://www.forbusiness.viber.com/en/blog/post/top-benefits-of-viber-business-messages/">at a low cost</a>. This is a game-changer for businesses and marketing teams who want to <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-improve-your-customer-engagement-and-increase-sales-with-personalized-messages/">reach their audiences on a personal level</a>. With Rakuten Viber, they can do just that.Here are just a few of the ways you can use the messaging app to connect with your target audience:Rakuten Viber Business MessagesThere are <a href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">three types of Rakuten Viber Business Messages</a>: Promotional, Conversational and Transactional.Let’s look at each one in detail.Promotional messages can be sent to the entire customer base, or a particular target segment. Rakuten Viber messages are highly personalized and can be customized to the individual preferences of groups as defined in your Customer Data Platform, or you can even create messages unique to each customer! You can use promotional messages to deliver important announcements, special offers, or to share your brand’s story. This is a great way to stay top of mind and an excellent tool to <a href="https://www.forbusiness.viber.com/en/blog/post/viber-business-solutions-for-retailers-how-to-increase-sales-and-engagement/">drive purchases, increase sales</a>, reward loyal customers, drive traffic to your website or Rakuten Viber Chatbot.By using Rakuten Viber you can have a <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-create-a-customer-focused-conversation-in-the-always-on-world/">1:1 dialogue with your customers</a>. Conversational messages are designed to start a conversation and create an engagement with your audience. These messages can be used to assist customers and increase conversions, manage bookings or orders, provide post-sales support, request feedback, run competitions, and more. With Rakuten Viber, you can also use <a href="https://www.forbusiness.viber.com/en/chatbots/">chatbots</a> to automate part of the customer service.Transactional messages are designed to send important information about the purchase, such as a confirmation of order or a notification that their product has been shipped. Transactional messages are also perfect for sending reminders, such as an appointment reminder, or a meeting alert.No other marketing channel can offer you a similar approach of the audience reach at scale, and with a guaranteed one-to-one conversation.<a href="https://www.forbusiness.viber.com/en/blog/post/how-to-open-a-viber-business-account/">Read more about How To Open a Rakuten Viber Business Account</a>Large-scale marketing campaignsRakuten Viber makes it easy to reach large groups of people with your marketing communication, even if this audience is not a part of your CRM or CDP. A wide range of <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">advertising solutions</a> is available for digital marketers, including banner ads, videos, and other types of advertising unintrusively placed in chats, calls, post-calls, Explore screen, More screen, and the desktop version. Define your target audience, and <a href="https://share.hsforms.com/15Naem5LdS3umDHmkGTZ9YA4fpwx">we'll help you</a> deliver your campaign.&nbsp;Our recently launched <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">branded Lenses</a> help businesses connect with the Gen Z audience, and Rakuten Viber Stickers are a great tool for viral advertising that creatively leverages interactivity to increase visibility and engage the company's current and prospective customers.Just like with Rakuten Viber Business Messages and Chatbots, Rakuten Viber Advertising Solutions is uniquely positioned to reach large audiences across geographies and interests, but also ensure the interaction is one-on-one, at the screen of a mobile device or a desktop version of Rakuten Viber.&nbsp;Servicing every customer individually, but connecting with millions at the same timeThanks to Rakuten Viber’s built-in features, it’s easy to provide <a href="https://www.forbusiness.viber.com/en/blog/post/improve-customer-service-with-viber-messaging-solutions/">top-notch customer service</a> via the app. You can use Rakuten Viber’s conversational live chat feature to answer customer questions in real-time, or you can use the app to send automated messages (like appointment reminders or shipping updates) to your customers. Rakuten Viber provides a quick and easy way for you to stay in touch with consumers – and resolve any issues they may have. You are able to expand your customer support reach and provide outstanding service no matter where your customers are.A prime example of using Rakuten Viber for Business solutions to reach more new customers and provide great service to existing ones, is foodpanda (now Glovo) – a mobile food delivery marketplace which operates in over 50 countries.The brand wanted to drive awareness in Bulgaria, position themselves as innovative, dynamic and open minded, and improve customer experience using a modern digital communication tool. As the solution, foodpanda took advantage of Rakuten Viber advertising and messaging solutions to drive audiences and increase engagement with their brand new chatbot. foodpanda released two sticker packs and allocated a media budget to promote them, targeting Rakuten Viber users via ad placements. In addition, their chatbot provided customer care, facilitated food orders and offered 1-2-1 personalized messages. The campaign has been a tremendous success, with a large spread across Rakuten Viber Bulgarian users. <a href="https://www.forbusiness.viber.com/en/success-stories/story/foodpanda/">Find out more </a>about this success story.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Results_of_brand_awareness_and_engagement_with_Viber_ads_stickers_and_a_Viber_chatbot_566bb991dc.png"><figcaption>Results of brand awareness and engagement with Rakuten Viber ads, stickers, and a chatbot</figcaption></figure>Here is why Rakuten Viber is changing marketing and is a <a href="https://www.forbusiness.viber.com/en/blog/post/mobile-marketing-strategy-101/">powerful marketing tool</a> for brands:1. Connect with customers one-on-one, which builds trust and rapport.2. Reach customers at scale, thus increase the chances of conversion.3. Generate leads and sales through chatbots and other automated processes.4. Increase brand awareness and reach new markets.5. Drive traffic to your website, app, chatbot or channel.6. Increase engagement with your brand.7. Engage customers in a more interactive way through rich content, including branded stickers and video.8. Enhance customer service and support.9. Provide a more personal touch than other marketing channels such as social media, and make customers feel more valued.10. Track engagement and analyze data to better understand what customers want and need. Privacy is the top priority for Rakuten Viber – no messages are ever accessible to anyone except for the two people exchanging those messages.Rakuten Viber is one of the most popular messaging apps in the world with over 1 billion Android downloads. It is a revolutionary solution for marketing, and it's why we're seeing more and more brands using Rakuten Viber to reach their customers. Over 8500 brands use Rakuten Viber messaging solutions to connect with their customers.&nbsp;Companies can send messages to millions of people at once, and they can target their messages to specific groups of people and be sure that every message is open on the customer’s device. This means that brands can reach their target audiences more effectively and at a lower cost.<a href="https://www.forbusiness.viber.com/en/success-stories/">Rakuten Viber Case Studies</a>Learn how brands use Rakuten Viber:<ul><li>Success story of <a href="https://www.forbusiness.viber.com/en/success-stories/story/dexpress/">D Express delivery company</a></li><li>Success story of <a href="https://www.forbusiness.viber.com/en/success-stories/story/raiffeisen-bank/">Raiffeisen Bank</a></li><li>Success story of the retailer <a href="https://www.forbusiness.viber.com/en/success-stories/story/primer/">Primer Group</a></li></ul>

One-to-one and at scale at the same time. How Rakuten Viber is changing marketing

How to use Rakuten Viber for marketing to reach and connect with customers like never before

One-to-one and at scale at the same time. How Rakuten Viber is changing marketing

Поделиться

Похожие статьи