CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Alipay, Grab, Rappi, Careem, WeChat, Gojek... What do these apps have in common? They all are used and loved by millions of people, have a lot of unique features, and are important tech market disruptors. But most importantly, they all are superapps. The apps offer a wide range of services, from messaging and payments to transportation and food delivery. Superapps have become a popular way to stay connected and get things done quickly and easily. Many people use them to book appointments, order food, and pay bills – all within one app. For these and many other reasons, superapps are very popular in Asia and are now gaining traction in other parts of the world as well.Today, people are no longer satisfied with using separate software for different needs. On average, customers spend 77% of their time on their top 3 apps and almost half of their time in one of them. That's why nowadays, users want an all-in-one solution that can provide them with everything they need, and that's exactly what a superapp is.&nbsp;And what is the best choice for an ultimate app with all the needed tools collected in one place? A messaging app, of course! Messaging apps offer a fast, convenient way to keep in touch with friends and family, stay up to date with the latest news, share photos and videos, and even play games. What's more, <a href="https://www.forbusiness.viber.com/en/blog/post/whats-next-for-messaging-apps-a-trend-towards-more-features-and-functionality/" target="_blank" rel="noopener noreferrer nofollow">messaging apps are constantly evolving</a>, with new features and updates being released all the time, making apps a great tool for users and businesses. Gone are the days when we only used messaging apps to text each other - now, they're powerful instruments for everyday life. With superapps, users can:<ul><li>Book appointments and tickets</li><li>Order food and groceries</li><li>Book travel and accommodation</li><li>Manage finances</li><li>Pay bills</li><li>Watch videos</li><li>Access customer support</li></ul>And that's just scratching the surface.&nbsp;<h2>How can marketers utilize the power of superapps?</h2>For marketers who want to be ahead of the curve and find new ways to reach their target audience, superapps are great to provide consumers with a truly seamless experience that won't go unnoticed. Here’s how you can use superapps to your advantage:- Promote your brand. Create a unique experience for your customers or offer them exclusive deals and discounts. By being present in the app, you can <a href="https://www.forbusiness.viber.com/en/blog/post/connecting-with-your-audience-through-viber-at-all-steps-of-the-customer-journey/" target="_blank" rel="noopener noreferrer nofollow">reach out to customers</a> when they are most likely to be receptive.- Build awareness. With millions of users, superapps offer a great way to reach a large audience with your marketing message. Make sure your content stands out and is relevant to the app's users.- Personalize your offerings. Superapps give brands a great opportunity to work with <a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-customer-data-how-to-use-it-to-improve-your-marketing-efforts/" target="_blank" rel="noopener noreferrer nofollow">customer data</a>. When you know your audience's interests, you can create marketing messages and special deals that are tailored to their needs.- Build loyalty. By offering a variety of services and features all in one place, you are more likely to keep your customers coming back. Plus, the more time they spend using the app, the more likely they are to make purchases.- Generate leads. By using superapps, brands can communicate directly with their target audience and nurture them by providing timely and relevant information. Ultimately, it helps businesses convert more leads into customers.- Drive conversions. By integrating with a superapp, your company can reach a huge audience of potential customers who are already using it for other things. This gives you a unique opportunity to promote your products and services to a highly engaged clientele. Besides, you can use superapps to drive traffic to your website or brick-and-mortar stores.- Upsell and cross-sell. With a superapp, you can offer your clients a variety of additional products and services that they may be interested in, based on their interests. Offer customers additional products and services that complement what they're already using. For example, if a customer books a hotel room through a superapp, you could give them a discount on a rental car or a meal at a nearby restaurant.- Advertise natively. Most superapps offer native advertising solutions that allow you to promote your products and services in a way that is not intrusive and blends in with the app's design and user experience. This is a great way to reach out to potential customers without interrupting their experience.- Use audience segmentation. For example, you can segment your audience into groups based on their demographics, location, or interests. This would allow you to target potential customers with specific <a href="https://www.forbusiness.viber.com/en/blog/post/one-to-one-marketing-in-the-age-of-privacy/" target="_blank" rel="noopener noreferrer nofollow">content that is really relevant to them</a>.- Provide customer support. Superapps combine the best features of traditional apps with the ability to provide top-tier client assistance. You can interact with your audience in a more personal way and provide them with a more comprehensive support experience. Besides, with superapps you can do this in a variety of languages. This is important for brands that want to work with a global audience. Plus, you can integrate customer support with other features of the app, for example, through chatbots or a live chat feature.&nbsp;- Leverage cross-service offers. If you are using payment services on the superapp, users can benefit from special offers from merchants in the same ecosystem (e.g. discounts, cashback, etc.). This is a great way to increase customer loyalty and drive sales.- Unleash creativity. Superapps offer a wide range of tools and features that brands can use to create truly unique and innovative experiences. From AI-powered chatbots to AR filters, there are endless possibilities for how you engage with your customers in new and exciting ways.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_some_superapp_features_on_Viber_597480815d.png"><figcaption>Examples of some superapp features on Rakuten Viber</figcaption></figure>Superapps are becoming more and more popular as people realize how convenient and efficient they can be. As a marketing tool, superapps have a lot of potential, and marketers throughout the world are already exploring the platforms for brand growth strategies. They can help reach a wide audience and offer a lot of different features that can be used to promote a product or service. Plus, they can be customized to fit the needs of a specific marketing campaign.There are a few superapps that are particularly popular with marketers. Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-to-launch-payments-for-secure-app-based-transactions/" target="_blank" rel="noopener noreferrer nofollow">Viber has already entered the league</a>, and this is a part of our long-term strategy to provide users with as many services as possible and give brands more opportunities to interact with their clients in the native environment. Through a range of <a href="https://www.forbusiness.viber.com/en/viber-for-business/" target="_blank" rel="noopener noreferrer nofollow">Rakuten Viber for Business solutions and products</a>, brands can use Rakuten Viber to provide users with up-to-date information about their courier packages and deliveries, make utility payments, order food, and more, – all directly through the app. And this is just the beginning.<a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-2-viber-a-trending-superapp/">Continue reading in Part 2, Rakuten Viber – A Trending Superapp.&nbsp;</a>

Superapp for Marketers. Part 1. What is a Superapp?

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