CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

In a world where consumers are bombarded with marketing messages daily, they need help knowing which companies to trust. That's why your customers are more likely to feel optimistic about their purchase decisions when they feel that your business is authentic and transparent. This is especially important today, when social media and online reviews give shoppers more information than ever, so your brand reputation is always at stake.Being honest, genuine, and true to your philosophy is a great way to stand out, turn your first-time buyers into loyal clients, and build a stronger connection with them.&nbsp;That's what we at Rakuten Viber believe in, and that's why we created this article – an ultimate manual for brands on how to be authentic and original. Keep reading to learn more about how you can be your true self and catch the eye of your potential supporters.<h2 style="text-align:justify;">What Is Brand Authenticity?</h2>Authenticity refers to the genuineness and sincerity of someone or something. In the context of brands, it relates to the ability of a company to remain true to its core values and purpose. An authentic business can connect with its consumers on a deeper level, as it is perceived to be genuine and trustworthy. And even though it can be difficult in today's fast-paced and ever-changing landscape, you need to be aligned with your principles to maintain customer trust and loyalty. In an age of fake news and alternative facts, it's more important than ever for your company to be transparent with your audience, check your sources and the information you put into the world, and think twice before doing anything controversial. After all, it is a key ingredient in successful branding that sets your business apart from its competitors.<h2 style="text-align:justify;">Why Authenticity Matters for Brands</h2>When communication is bona fide, clients feel it. They know that a brand stands for something and can trust that it will deliver on its promises. This is why being genuine is so essential for marketing. After all, it makes all the difference between customers feeling like they're being a part of the conversation rather than being aggressively sold to.There are several reasons why authenticity is crucial for brands:<ul><li style="text-align:justify;">First and foremost, it builds trust and loyalty. Differentiating your brand from others by being authentic will inspire people to come back to you time and time again.</li><li style="text-align:justify;">Second, it can help your company to stand out in a crowded marketplace. Authenticity can be a key differentiator in a world with so many choices. Not many companies have rigid values that they follow to a T. But being honest and unwavering when doing the right thing increases people’s respect for your company.</li><li style="text-align:justify;">Third, it's a great way to create a special connection with consumers. People who feel like they know and trust a brand are more likely to attach to it emotionally.</li><li style="text-align:justify;">Finally, authenticity can help you build a solid and lasting reputation for your company. With this approach, you will be able to create a brand that people can trust and feel good about supporting.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Brands_communicating_their_mission_and_values_on_Viber_bacbb24d34.png"><figcaption>Brands communicating their mission and values on Rakuten Viber&nbsp;</figcaption></figure>In our day and age, it’s very simple to check the background of any business online and find out what customers think about it. Hundreds of site reviews and social media posts can paint the complete picture of clients’ views of your brand and either propel it to even more recognition or crack its image and decrease its rating.<h2 style="text-align:justify;">How Rakuten Viber Helps Brands be More Authentic: Improve Your Customer Engagement</h2>Rakuten Viber provides a unique opportunity for brands to connect with their audience more personally. Using our platform, you can send messages directly to customers when they are engaged the most – on their smartphones.Besides, Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/beyond-messaging-viber-for-business-solutions-for-every-stage-of-your-marketing-funnel/">Viber's rich toolkit</a> is perfect for brands that want to communicate in the most genuine way possible. For example, Rakuten Viber branded <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">Lenses</a> and <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Stickers</a> can help you add personality to your marketing, making it more relatable, original, and fun.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Authentic_and_engaging_campaigns_with_Viber_Lenses_and_Stickers_ecf6377285.png"><figcaption>Authentic and engaging campaigns with Rakuten Viber Lenses and Stickers</figcaption></figure><h2 style="text-align:justify;">5 Ways For Brands to Remain Authentic</h2>There are a few vital tips for every marketer that wants to create and maintain an authentic brand image:1. Be true to your core values.Your customers should be able to identify what your company stands for easily. Even the basic things, like colors, fonts, and overall design, should all reflect your brand's values. This will give your customers a sense of purpose and make them feel like they are part of something bigger when they purchase from you.2. Be transparent.Your clients should know what they're getting when they buy from you. Be upfront about your manufacturing process, ingredients, or other relevant information. This way, your customers can be confident in their purchase and know they are getting quality products.3. Be consistent.If you're constantly changing your logo, website, or product offerings, it will be harder for people to recognize and trust your company. Try to maintain a consistent look and feel across all of your branded materials. This way, your customers should be able to easily recognize your products, regardless of where they see them.&nbsp;4. Be responsive.If your clients have questions or concerns, deal with them promptly and courteously. By addressing their issues promptly, you can show that you value their feedback and that you care about their experience with your brand. Rakuten <a href="https://www.forbusiness.viber.com/en/business-messages/">Viber Business Messages</a> and <a href="https://www.forbusiness.viber.com/en/chatbots/">Chatbots</a> are perfect for this.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Brands_answering_customer_questions_via_Viber_Business_Messages_and_Chatbots_f62ef1a893.png"><figcaption>Brands answering customer questions via Rakuten Viber Business Messages and Chatbots</figcaption></figure>5. Be honest.Your customers can tell if you're being phony. So be real, be yourself, and let your brand personality shine through.&nbsp;<h2 style="text-align:justify;">Stay Real, Stay Relatable</h2>Authenticity is one of the most important qualities when it comes to branding. When your customers feel that you align with their values, they are more likely to make your product a part of their life, recommend you to their closest circle, and be forgiving if something goes wrong.&nbsp;By providing a platform for brands to connect with their audience, Rakuten Viber helps companies create a more personal bond. Rakuten <a href="https://www.forbusiness.viber.com/en/viber-for-business/">Viber for Business solutions</a> allow brands to customize their messages and provide clients with a unique experience, from personalized ads to birthday discounts and special offers. All these factors make it a perfect SuperApp for marketers that want to increase their brand's authenticity and keep their audience happy.You can find out more about Rakuten Viber for Business products and how they can help your business stand out from the crowd by <a href="https://b2b.viber.com/viber-for-business-form">contacting us</a>.

The Power of Being Authentic

Importance of authenticity for brand marketing. Using Rakuten Viber to build a bond with consumers

The Power of Being Authentic

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