CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

The shift to messaging-first mobile apps is real. Rakuten Viber has over 1 billion downloads on Android, making it one of the best platforms for brands to connect with their audiences in a relevant and effective way and playing into its <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-1-what-is-a-superapp/">superapp</a> strategy. It's exciting to be in this space, as we are all witnessing how marketing approaches change and audience engagement continues to evolve.&nbsp;This article will explore how brands can leverage messaging apps to communicate with their audiences and get the most out of their marketing efforts in 2023.<h2 style="text-align:justify;">Messaging apps are becoming a primary marketing channel for businesses</h2>Since the launch of the first messaging app, messaging services have become increasingly popular as a way for people to connect. <a href="https://datareportal.com/reports/digital-2022-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">Recent studies show</a> that people spend on average 2,5 hours on messaging apps daily. The same studies also found that the younger generation, 16-24-year-olds, spends nearly 3 hours on messaging apps every day.Customer service, shopping, entertainment, and even payments are now being made through messaging apps. And there are no signs of deceleration as messengers’ capacity to utilize rich media and enhance customer experience keeps evolving every day. More and more people are turning to messengers to communicate with friends, family, and colleagues. Subsequently, messaging is already a significant driving force in brand communication as marketers connect with customers where customers are.There are many reasons for the traction of messaging apps. To name a few:&nbsp;<ul><li style="text-align:justify;">The convenience of having a conversation anywhere and at any time.</li><li style="text-align:justify;">The ability to send multimedia messages, such as videos, images, and different types of files that can be more engaging and informative than text.</li><li style="text-align:justify;">Being less intrusive and giving the option to communicate via calls or messages.</li></ul>We have seen true growth among messaging platforms in the last decade. Some major companies quickly caught up to this shift in user behavior, and today it’s absolutely common to talk to brands through the means previously reserved for personal communication. Businesses adjust how they engage with consumers, switching from a distant, corporate communication style to a more personalized, friendly one. Modern-day customers respond much better to simple, genuine conversations from business accounts in messaging apps.The adoption of such a connection with the target audience is already taking place for many&nbsp; businesses, with such industries as <a href="https://www.forbusiness.viber.com/en/blog/post/viber-business-solutions-for-retailers-how-to-increase-sales-and-engagement/">retail</a> and <a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-viber-for-banks-boosting-customer-engagement/">financial services</a> being among the first to embrace the shift.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_using_messaging_apps_in_retail_industry_f83c381d60.png"><figcaption>Examples of using messaging apps in retail industry</figcaption></figure>Based on the trends we are seeing at Rakuten Viber, many companies will connect with customers primarily through messaging apps, augmenting traditional advertising channels such as TV, radio, and print.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Brands_from_different_industries_using_Viber_67c3cba8ea.png"><figcaption>Brands from different industries using Rakuten Viber</figcaption></figure><h2 style="text-align:justify;">Personal, one-to-one connection</h2>One-to-one interaction is one of the core benefits of marketing and connecting with customers through messaging apps for brands.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/One_to_one_communication_via_Viber_Business_Messages_and_Chatbots_595d8b0721.png"><figcaption>One-to-one communication via Rakuten Viber Business Messages and Chatbots</figcaption></figure>When you have a direct conversation with clients, you are more likely to be heard and to showcase all the value you can bring to them. You can personalize some (or all!) of the message elements to your audience’s specific interests and needs, and make people feel cared for. Customers are more likely to trust you and be comfortable doing business in the future, already knowing what they can expect.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Personalized_marketing_via_Viber_9470c0ff42.png"><figcaption>Personalized marketing via Rakuten Viber</figcaption></figure>Make the most of your first-party data. Today, marketers have a unique opportunity to tailor their content and communication strategies to each subscriber. Connecting a CDP or a CRM for personalization is a norm in 2023, and allows taking your campaign performance to the next level.By leveraging the latest technology in both martech and messaging, brands can now reach out to customers in a more personal, meaningful, and cost-effective way. Build relationships with an individual, understand their needs and preferences, and create customized experiences.&nbsp;<h2 style="text-align:justify;">Connecting with audiences through engaging content</h2>Because of the personalization possible through a messaging app, the more data insights you use when creating your marketing content, the better your performance is.As the market matures, users are becoming more selective and particular about the content they want to see in their feeds. <a href="https://www.forbusiness.viber.com/en/blog/post/brand-building-evolved-thousands-of-micro-interactions/">Brands</a> need to be creative with their messaging strategies and marketing techniques, focusing on producing content that will stand out, catch the user’s attention, and be relevant to each individual customer.Some of the ideas include creating branded stickers, interactive quizzes, and engaging AR lenses. By focusing on storytelling and customer experience, brands can create content that will be relevant and interesting for the audience.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Coca_Cola_s_creative_brand_communication_using_Viber_for_Business_60513d7170.png"><figcaption>Coca-Cola's creative brand communication using Rakuten Viber for Business</figcaption></figure><h2 style="text-align:justify;">Embrace the advantages messaging apps offer to brands</h2>Even though messaging is gaining momentum today, many brands have doubts about whether to include this channel in their marketing tool kit.Apps like Rakuten Viber offer many benefits for marketers, including a diverse suite of Rakuten <a href="https://www.forbusiness.viber.com/en/viber-for-business/">Viber tools and solutions</a>, reaching target audiences, delivering relevant personalized content, and helping to measure campaign effectiveness.&nbsp;<a href="https://www.forbusiness.viber.com/en/">Learn more</a>With the ability to segment audiences, send relevant and timely messages, brands see a notable increase in engagement rates. As a marketer, you always want to be able to create the most accurately targeted interactions with your client. And with messaging apps, you can finetune multiple parameters to receive the best outcomes for your brand and your audience.Here are some of the brands that successfully used Rakuten Viber for Business tools to increase engagement:<a href="https://www.forbusiness.viber.com/en/success-stories/story/quadx/">Quadx</a>&nbsp;<a href="https://www.forbusiness.viber.com/en/success-stories/story/foodpanda/">Foodpanda</a>Shafa and Auchan via <a href="https://www.forbusiness.viber.com/en/success-stories/story/yespo/">Yespo</a>&nbsp;<h2 style="text-align:justify;">What’s next in the messaging apps for marketers</h2>The industry is moving faster than ever. Here are some tendencies to be on the lookout for in 2023:<ul><li style="text-align:justify;">More <a href="https://www.forbusiness.viber.com/en/blog/post/the-benefits-of-personalization-how-tailoring-content-to-your-audience-can-improve-engagement-and-conversions/">personalized</a> messaging: As messaging becomes increasingly popular, and brands are increasingly adopting first-party data strategy, we’ll see more customization with content explicitly designed for customers or audience segments according to their interests and preferences.</li><li style="text-align:justify;">Increased use of chatbots: With a major recent breakthrough in chatbot technology, <a href="https://www.forbusiness.viber.com/en/chatbots/">chatbots</a> will become much more commonplace in apps as businesses look for ways to automate their marketing and customer support. And it is best to start now and be on the frontline of the new approach. <a href="https://b2b.viber.com/viber-for-business-form">Reach out to our team</a> to talk about Rakuten Viber Chatbots and how they can help your business.</li><li style="text-align:justify;">AI takes the wheel: AI will play a more prominent role in messaging apps as businesses look to use it for personalization and understanding user behavior. Chatbots already use machine learning elements and develop in understanding more complex human language. We are still in the very early stages of the technology adoption and will continue seeing more use cases frequently throughout 2023.</li><li style="text-align:justify;">Greater use of rich <a href="https://www.forbusiness.viber.com/en/blog/post/content-experiences/">media content</a>: Rich media, like videos and branded stickers, will continue to be used in messaging as they offer a highly engaging experience for users and create a coherent vision of you as a brand—your voice, recognizable design elements, and faces that stand behind the business. Also, adding features such as <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">AR masks</a> and games helps immerse your audience into the atmosphere you’d like to create, thus prolonging and enhancing their involvement with your content.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Engaging_branded_Viber_Lenses_and_Stickers_896214f198.png"><figcaption>Engaging branded Rakuten Viber Lenses and Stickers</figcaption></figure><ul><li style="text-align:justify;">Laser focus on <a href="https://www.forbusiness.viber.com/en/blog/post/how-viber-for-business-can-help-with-customer-support/">customer service</a>: Consumers expect immediate interaction, and businesses continue improving how they communicate with buyers. Providing excellent customer service through the help of apps like Rakuten Viber is becoming increasingly popular. Brands will need to learn to resolve issues faster and with a higher success rate, always be a step ahead of their clients’ needs and desires, and be ready to engage in real-time conversations.</li></ul>Rakuten Viber is an excellent example of a messaging app that can be used by brands to connect with their customers one-on-one and at scale at the same time, thanks to Rakuten Viber’s reach, audience, and rich suite of business solutions.&nbsp;<a href="https://b2b.viber.com/viber-for-business-form">Contact our team </a>to learn more about products and solutions that can maximize your brand’s marketing performance in 2023.

The Power of Conversation: How Messaging Apps Will Drive Marketing in 2023

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