CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

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Communications APIs, unified communications and contact centers

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Creating chatbots that people actually love!

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Designing and executing integrated digital, analytic and marketing solutions

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Infobip is a global leader in omnichannel communication

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360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

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#1 Ukrainian Telecom Operator with over 25 million subscribers

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Optimised two-way communication between management and employees

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One of the biggest companies on the business communication market in Russia and CIS

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A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

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Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

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URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

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Multichannel messaging platform for business communication

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Creating OS and application software for business digitalization

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A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

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Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

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Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

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klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

The holiday season is prime time for advertisers, but it’s also a highly competitive window. With consumers bombarded by offers, brands need sharper targeting, creative messaging, and streamlined workflows to stand out.&nbsp;This can be even more challenging if you’re a small or medium-sized business with a limited budget and big goals, which is exactly where <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-introduces-viber-ads-manager/">Viber Ads Manager </a>comes in.&nbsp; Our self-serve platform is built to help SMBs launch, manage, and optimize ads easily, whether you’re a seasoned marketer or just getting started. That means faster campaign launches, even during the busiest time of year.&nbsp;Read on to learn our top tips for making the most of your advertising on Viber this holiday season.<h2>1. Start early and stay ahead &nbsp;</h2>It’s tempting to wait until the holiday rush kicks in, but starting early gives you higher chances of increased conversions. Start building your campaigns before the shopping frenzy begins so you have time to test, tweak, and learn what resonates with your audiences.Roll out teaser, main, and last-chance phases rather than using up your full budget at once. This lets you test what messaging or creatives resonate before scale.And because many advertisers target the same high-demand slots during holidays, securing ad inventory early can help you avoid premium inflation or inventory scarcity.<h2>2. Know who you’re talking to</h2>Everyone’s in buying mode during the holidays, but not everyone’s buying the same thing. So the magic of advertising that works lies in targeting the right people at the right time.With <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-ads-manager/">Viber Ads Manager</a>, &nbsp;you can narrow your audience by age group, gender, and city/region. Making sure your audiences see only the deals relevant to them can increase click-through rates and conversions.If you want to take it one step further, you can set up an advanced <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-is-viber-advertising/">Viber 360 campaign</a> with our team, giving you advanced targeting options. For instance, you can target users who have recently clicked on deals or coupons to increase response rates. Or combine demographics and interests to build niche campaigns, such as segmenting customers based on gift-givers versus self-shoppers or by categories like fashion, tech, and toys.<h2>3. Make your creatives count</h2>Holiday ads have one job: to make people stop scrolling.Lean into the festive vibe with warm colors, cheerful visuals, and concise copy that feels joyful but still clear. Think: “Wrap up your holiday shopping early!” or “Limited-time offers to make your season brighter.”If you’re testing multiple versions, play with small differences. Sometimes a simple tweak can double your engagement.<h2>4. Optimize as you go</h2>The best part of Viber Ads Manager is that you don’t have to “set it and forget it.” You can see your campaign’s performance in real time, such as impressions, CTR, and spend pacing.If results are low, make adjustments rather than pausing too quickly.&nbsp;For example, if one creative is outperforming the rest, shift your budget toward it. If your audience is getting ad fatigue, refresh your visuals and copy. You’ll find that a few quick changes can make a big difference, especially during high-traffic periods like Black Friday and the week before New Year’s Eve.<h2>5. Think beyond a single ad</h2>The holidays are busy, but they’re also an opportunity to build relationships beyond one-off sales.Instead of disappearing when the season’s done, use what you’ve learned to re-engage your audience in the new year with post-holiday sales, loyalty offers, or “thanks for shopping with us” messages.You can also explore <a target="_blank" rel="noopener noreferrer" href="http://forbusiness.viber.com/en/advertising-solutions">Viber Advertising Solutions</a> with our team to set up retargeting options. For example, if someone engages with your ad but doesn’t convert right away, you can retarget them with a follow-up offer or a friendly reminder, or cross-promote your products based on their previous purchases.<h2>Boost your holiday ads on Viber</h2>Viber Ads Manager was built to make advertising simple, flexible, for small and medium-sized businesses that want big results. Our goal is to give you all the tools you need to make this your best holiday campaign yet, and to reach your audience in a place they already know and trust.<a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Sign up for Viber Ads Manager </a>to:<ul><li>create and launch ads quickly</li><li>fine-tune your targeting</li><li>monitor performance in real time and optimize on the go</li><li>scale up effortlessly when the season peaks</li></ul>Make the most of the season—one ad, one chat, and one happy customer at a time.

5 tips to maximize your holiday ads with Viber Ads Manager

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