CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

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Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

The number of Rakuten Viber business accounts increased by 55%, Rakuten Viber Сhatbots gained momentum in user engagement with 20% growth, and Rakuten Viber Ads impressions rose by 70% — a year in re-cap for Rakuten Viber.As one of the world's leaders in voice-based communication and instant messaging services, Rakuten Viber is keen to share key insights about how users and brands worldwide have been communicating in the app in 2021.Today, more than 8,500 brands across the world rely on Rakuten Viber Business Messaging Solutions for communicating with their clients. Thanks to our expertise in the current trend toward direct dialogue between brands and users, Rakuten Viber for Business successfully helped companies strengthen relationships with their customers, as well as make the most of <a href="https://www.forbusiness.viber.com/en/blog/post/conversation-not-monologue-engage-with-your-audience-on-viber/">conversational business messages</a>. In response to the brands’ growing demand for new means of engaging with customers through chats, Viber <a href="https://www.forbusiness.viber.com/en/blog/post/viber-business-messages-feature-updates-july2021/">has rolled</a> out many new features and is <a href="https://www.forbusiness.viber.com/en/blog/post/new-viber-business-features-to-help-brands-succeed-in-2022/">constantly working on more</a> updates. By focusing on both user expectations and brands’ business needs, we achieved some great results in 2021:<ul><li style="text-align:justify;">A 55% surge in the number of new <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-open-a-viber-business-account/">Rakuten Viber business message accounts</a> opened to establish 1-to-1 connection with customers and an overall 20% increase of <a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a> delivered globally; notably, immense growth occurred in the following regions: 112% in the Philippines, 104% in Iraq, and 91% in Vietnam.</li><li>A significant growth in <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-create-effective-customer-conversations-with-viber-business-messages/">Rakuten Viber Conversational Business Messages</a>: in the Philippines numbers increased by 291%, in Bulgaria— by 237%, and in Serbia—by 104%. This confirms the trend that users are more inclined to have two-way communication with brands via the messaging app.</li><li>A substantial growth in transactional messages (such as order confirmations, shipping updates, transaction notifications, etc.), particularly, in Greece (by 193%), in Bulgaria (by 52%), and in the Philippines (by 372%).</li><li>A global 29% rise in promotional messages. By connecting CRM or CDP to Rakuten Viber Business Messages, <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-improve-your-customer-engagement-and-increase-sales-with-personalized-messages/">brands can personalize</a> communication with their customers to achieve greater engagement and business results.</li><li>A 20% growth in the number of <a href="https://www.forbusiness.viber.com/en/blog/post/product-evolution-chatbots/">Rakuten Viber Chatbots</a>, where customers get automated replies to requests in real-time 24/7. Chatbots let businesses offer around-the-clock support without the additional costs that come with human agents—and free up the human service agents to deal with more complex customer care needs.</li></ul>Brands have also leveraged <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Rakuten Viber advertising</a> solutions to increase their visibility and attract new users. Last year, the volume of ads impressions on Rakuten Viber grew by 70%, showcasing the significant interest from advertisers across the world. Among the top-performing verticals worldwide: health and fitness, which grew by 90%, energy by 56%, and transportation by 51%. The app has also seen a spike in new advertising categories such as recruitment and local businesses, reflecting the pandemic’s influence on business and the job market.Since launching in autumn of 2021, Rakuten Viber Lenses feature has also become another milestone for the company: more than 8.3 million users around the globe have put the Lenses to use for media such as pictures, videos, or GIFs; over 5.2 million users generated more than 51.8 million captures in the app. The customizable and creative lenses have given brands a native and non-intrusive way to increase brand awareness and drive customers along the users’ funnel.“For a long time now, it has been a part of Rakuten Viber’s strategy to become a super-app – giving as many services with added value as possible throughout our users’ day and providing brands with more opportunities to interact with their customers in the native environment. For this, we are constantly working on improving our suite of business solutions to let brands and users seamlessly interact with each other at each step of the customer journey,” says Cristina Constandache, Chief Revenue Officer at Rakuten Viber. “The numbers mentioned above once again prove that we are developing our app in the right direction, as both users and brands increasingly use Rakuten Viber in their day-to-day communication and routines.”Do not hesitate to <a href="https://share.hsforms.com/12dJLE_P8S9SFBitFV8l1Fw4fpwx">contact us</a> if you want to learn how to use Rakuten Viber for Business in 2022.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/VIBER_IN_2021_ENHANCING_COMMUNICATION_BETWEEN_BRANDS_AND_USERS_026458d2c6.png"></figure>

Rakuten Viber for Business recap: How brands and users communicated in 2021

Rakuten Viber for Business reveals an increasing trend on brand-user communication

Rakuten Viber for Business recap: How brands and users communicated in 2021

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