CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

As traditional communication channels become increasingly saturated and less effective, companies look to explore solutions that enable them to cut through the noise and reach their target audience easily. In today's rapidly evolving digital landscape, businesses must continually adapt their communication strategies to stay ahead of the curve and maintain a strong connection with consumers.Enter Rakuten Viber – a messaging superapp that can enhance your direct outreach and engagement efforts. A great help for companies wishing to connect with customers, the app has recently added a Rakuten Viber Business Inbox feature – a dedicated folder for brand-user interactions. In this blog post, we'll delve into the world of Rakuten Viber, explore how the app can enable you to expand your customer reach, and explain why <a href="https://www.forbusiness.viber.com/en/blog/post/boost-your-brand-with-the-power-of-business-inbox/">Business Inbox</a> is another reason brands should use the app.<h2 style="text-align:justify;">Rakuten Viber as a Messaging App — Benefits for Reaching Customers</h2>First, let’s explore the benefits Rakuten Viber has in virtue of being a messaging app — one with over a billion downloads on Android only and users in more than 190 countries around the world.<ul><li style="text-align:justify;">Messaging apps allow companies to better engage with their customers in real time and on a personal level. This helps build stronger relationships and fosters brand loyalty.</li><li style="text-align:justify;">Through automation and chatbot integration, businesses can streamline customer support and provide quick, personalized responses to inquiries.</li><li style="text-align:justify;">Messaging apps enable companies to reach and segment audiences based on various factors, such as demographics and interests. This allows for more targeted and relevant communication, which leads to better conversion rates.</li><li style="text-align:justify;">Messaging apps offer analytics that helps businesses understand their customers better, track marketing performance, and optimize communication strategies.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Messaging_Solutions_to_reach_support_and_engage_customers_d296df9f7a.png"><figcaption>Rakuten Viber Messaging Solutions to reach, support, and engage customers</figcaption></figure><h2 style="text-align:justify;">How Rakuten Viber Helps Businesses Reach More Customers</h2>Rakuten Viber has seen significant growth in brand-user interactions in recent years — take a look at <a href="https://www.forbusiness.viber.com/en/blog/post/empowering-brands-vibers-2023-global-events-spotlight-superapp-strategies-and-solutions/">our latest blog post</a> about Rakuten Viber events and key statistics in 2023, showcasing the data from individual markets. As more people adopt Rakuten Viber and benefit from <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-2-viber-a-trending-superapp/">its superapp features</a> for daily communication, brands must establish a presence on the platform to stay connected with their customers. No one can afford to lose an international audience of hundreds of millions of users. That’s why thousands of brands trust Viber.Rakuten Viber offers excellent messaging and advertising tools to reach its active audience.&nbsp;<ul><li style="text-align:justify;">Companies can send targeted and personalized <a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a> — Transactional, Promotional, and Conversational — based on consumers’ history of interaction and preferences. You can integrate Viber Business Messages with your CRM or CDP system to save and access necessary information about customers and make their experience better.</li><li style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a> is an automated tool that can be configured to answer frequently asked questions and assist people 24/7, while freeing up real agents to deal with complex issues.</li><li style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Rakuten Viber Ads</a> is a great way for companies to reach their target audience. There are various native ad placements within the app’s interface that can be targeted based on location, interests, and demographics.</li><li style="text-align:justify;">As part of an advertising suite, Rakuten Viber offers viral marketing tools such as <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-lenses-a-guide-for-marketers/">branded Lenses</a> and Stickers. Branded Lenses are creative augmented reality filters that users can add to their photos and videos, and businesses can design these lenses to showcase their brand and message. Companies can also create their own custom branded Stickers, incorporating their branding and messaging for a fun and engaging user experience. Ads, Lenses, and Stickers can be linked to Chatbots, leading your new audience further down the marketing funnel.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Ads_Lenses_and_Stickers_on_Viber_d7918465f0.png"><figcaption>Examples of Ads, Lenses, and Stickers on Rakuten Viber</figcaption></figure><h2 style="text-align:justify;">Targeted Campaigns</h2>The business solutions listed above enable companies to have targeted campaigns based on customers’ details. <a href="https://b2b.viber.com/viber-for-business-form">Get in touch</a> to learn what works best for your brand.With Rakuten Viber, businesses can conduct flash sales, special promotions, and limited-time offers. They can also monitor the success of such campaigns with dynamic analytics, enabling them to tweak their strategies for better results.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Black_Friday_campaigns_via_Viber_Business_Messages_Chatbots_and_Ads_6bc0b423ac.png"><figcaption>Examples of Black Friday campaigns via Rakuten Viber Business Messages, Chatbots and Ads</figcaption></figure><h2 style="text-align:justify;">Launch of Rakuten Viber Business Inbox&nbsp;</h2>The platform's solutions for brands have proven invaluable for countless companies, helping them achieve their growth objectives and stay ahead of the competition.In January 2023, Rakuten Viber introduced not one but two game-changing updates to further improve the way brands connect with consumers: <a href="https://www.forbusiness.viber.com/en/blog/post/milestone-release-meet-commercial-account-and-business-inbox/">Business Inbox and searchable Business Account</a>.&nbsp;Rakuten Viber Business Inbox is a dedicated folder where consumers can manage their interactions with brands. Here is how it works:&nbsp;<ul><li style="text-align:justify;">When users receive their first business message, the folder is created in their chat list.</li><li style="text-align:justify;">A tooltip is provided in the Chats screen to guide people who encounter the new folder for the first time.</li><li style="text-align:justify;">An introductory overlay is displayed upon the user's first entry to the Business Inbox.</li><li style="text-align:justify;">All business messages are automatically directed to the Inbox pinned to the top of the list by default.</li><li style="text-align:justify;">Whenever a new message lands in the Business Inbox, a notification is displayed on the locked screen.</li><li style="text-align:justify;">One can pin a specific business conversation to the top of the folder.</li><li style="text-align:justify;">Users can also move any business conversation to the regular Chats screen.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/User_experiences_with_Business_Inbox_on_Viber_c8b299809b.png"><figcaption>User experiences with Business Inbox on Rakuten Viber</figcaption></figure><h2 style="text-align:justify;">Advantages of Business Inbox for Customer Experience</h2>After exploring the specifics of Rakuten Viber Business Inbox and its smooth integration in the apps interface, it's important to understand how it helps make users more comfortable while communicating with your brand on Rakuten Viber. According to <a href="https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf" target="_blank" rel="noopener noreferrer nofollow">PWC's research</a>, 86% of users are willing to pay more, just to receive a great customer experience when interacting with a business.<ul><li style="text-align:justify;">Users can access all business messages in one place, allowing them to quickly and easily find notifications from your brand. It is especially important when you send timely messages and provide customer support.</li><li style="text-align:justify;">With the Business Inbox, users can tailor their Rakuten Viber experience, making interactions with companies more convenient and customizable.</li><li style="text-align:justify;">Improved organization gives more freedom to users, making them feel appreciated and encouraging engagement.</li><li style="text-align:justify;">It enhances the customer experience, streamlines communication, and fosters brand loyalty as a result.</li><li style="text-align:justify;">The Inbox doesn't show messages from personal accounts without a business profile, so users can easily distinguish a company or a business representative from a private account that might be impersonating the brand.</li></ul><figure class="media"><oembed url="https://youtu.be/VaM-lDCBrqg"></oembed></figure>By harnessing the power of Rakuten Viber's global presence and opportunities for personalized messaging, efficient customer support, targeted campaigns, and favorable user experience brands can greatly benefit from marketing through the app.Recently introduced Business Inbox helps brands to reach people in a convenient, organized, and personalized way, making them even more encouraged to do business. It also facilitates building lasting relationships with people. As we venture into the future, Rakuten Viber continues to push the boundaries of growth, helping businesses thrive in an increasingly connected world.

Rakuten Viber Solutions for Brands: Business Messages, Chatbots, Ads, Lenses, Stickers, and Business Inbox feature

Use Rakuten Viber’s features to enhance customer support and user experience

Rakuten Viber Solutions for Brands: Business Messages, Chatbots, Ads, Lenses, Stickers, and Business Inbox feature

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