CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

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Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

<p>Have you heard of the <strong>short attention span pandemic</strong>? Today, the <a target="_blank" rel="noopener noreferrer" href="https://economictimes.indiatimes.com/magazines/panache/is-your-attention-span-shrinking-with-every-scroll-new-study-reveals-a-shocking-decline-here-is-how-to-take-back-control/articleshow/121248355.cms">average person can focus on a single screen for just 47 seconds</a>, compared to 2.5 minutes in the early 2000s. On-demand content and experiences have led customers to expect one-click options from shopping to banking and even dating.</p><p>This shift has led brands to look for more efficient ways to engage and convert customers. And <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super apps</a> are becoming central to the entire customer journey. That's why we <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">recently launched</a> a new, creative business message type: <strong>Viber Carousel Messages</strong>.</p><p>Designed to enhance product discovery and streamline the purchasing process directly within the chat interface, Viber Carousel messages can be used across industries to drive action.</p><p>In this blog, we guide you through what this new message type is, how to use it to achieve optimal results, and the steps you can take to get started. Let’s dive in:</p><h2>What Are Viber Carousel Messages?</h2><p>Viber Carousel Messages are a new, creative business message type that allows brands to showcase up to 5 rich cards within a single message in the Viber app.</p><figure class="image"><img style="aspect-ratio:1842/898;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_specs_7af1f865b0.png" alt="viber-carousel-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_specs_7af1f865b0.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_specs_7af1f865b0.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_specs_7af1f865b0.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_specs_7af1f865b0.png 1000w," sizes="100vw" width="1842" height="898"><figcaption>Viber Carousel Message specifications</figcaption></figure><p>Each card can feature:</p><ul><li><strong>A product image</strong>: Showcase your offerings visually.</li><li><strong>Title and description</strong>: Provide concise and compelling information.</li><li><strong>Call-to-action (CTA) buttons</strong>: Direct customers to take specific actions, such as "View Details" or "Buy Now."</li></ul><p><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Carousel_Messages_Onepager_cb52136d8d.pdf">Download one-pager</a></p><p>With Viber Carousel Messages, customers can browse multiple offers within a single message, tap on a CTA to view item details, and click through to complete a purchase directly on your website or app. The ability to power quick customer actions makes them ideal for product collections, seasonal campaigns, and promotions.</p><h2>Key benefits of using Viber Carousel Messages</h2><p>Viber Carousel Messages can help businesses:</p><ul><li><strong>Enhanced customer engagement</strong>: Interactive and visually appealing content captures customer attention and encourages interaction.</li><li><strong>Streamlined shopping experiences</strong>: Customers can explore multiple products and make purchases without leaving the app.</li><li><strong>Increased conversion rates</strong>: Direct CTAs guide customers toward desired actions, reducing friction in the purchasing process.</li><li><strong>Personalized interactions</strong>: Tailor carousel content to individual customer preferences and behaviors, fostering a more personalized experience.</li></ul><h2>Top use cases for Viber Carousel Messages</h2><p>Viber Carousel Messages are a versatile format that can serve a wide range of industries and customer engagement goals. Whether you're promoting products, services, or special offers, the swipeable, interactive card layout gives you more room to tell your story and more opportunities to drive action. Here are some of the most impactful ways businesses are already using them:</p><h3>Share new arrivals and back-in-stock alerts&nbsp;</h3><p>Viber Carousel Messages act as your digital shop window, perfect for featuring curated selections like bestsellers, seasonal picks, or new arrivals in a neat, scrollable format. They’re also ideal for letting customers know when a favourite product is back in stock or to showcase exciting new arrivals. Each card links directly to its page, making it easy for customers to browse and buy instantly, tapping into fresh interest as soon as it sparks.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_new_arrivals_3864afdf75.jpg" alt="viber carousel messages_new arrivals.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_new_arrivals_3864afdf75.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_new_arrivals_3864afdf75.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_new_arrivals_3864afdf75.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_new_arrivals_3864afdf75.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of promoting new arrivals using Viber Carousel Messages</figcaption></figure><h3>Drive urgency with flash sales and limited-time offers</h3><p>Nothing sparks action like a great deal that’s about to disappear. Carousels are perfect for showcasing multiple discounted items or special offers in one go, with clear CTAs like “Only Today” or “Shop Now.” You can even add countdown visuals to amplify that sense of urgency and encourage customers to act fast.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_limited_time_offers_256ba04d66.jpg" alt="viber carousel messages_limited time offers.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing limited-time offers using Viber Carousel Messages</figcaption></figure><h3>Help customers compare options and make decisions</h3><p>Buying decisions often come down to comparing choices side by side. Use carousels to lay out different plans, packages, products, or service tiers clearly. For example, you can highlight key features of each option with simple visuals and “Learn More” or “Subscribe Now” buttons, making it effortless for customers to choose what fits them best.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_bundle_promotions_f075620e29.jpg" alt="viber carousel messages_bundle promotions.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_bundle_promotions_f075620e29.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_bundle_promotions_f075620e29.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_bundle_promotions_f075620e29.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_bundle_promotions_f075620e29.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing bundle promotions using Viber Carousel Messages</figcaption></figure><h3>Personalize promotions and reward loyalty</h3><p>Your loyal customers want to feel special. Carousels can be used to deliver personalised offers, exclusive discounts, or loyalty rewards tailored to different segments of your audience. For example, show them what they can redeem with their points, or surprise them with member-only perks – building stronger relationships and driving repeat purchases.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_recommendations_d683fa323f.jpg" alt="viber carousel messages_recommendations.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_recommendations_d683fa323f.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_recommendations_d683fa323f.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_recommendations_d683fa323f.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_recommendations_d683fa323f.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending personalized recommendations via Viber Carousel Messages</figcaption></figure><h3>Promote add-on services and upgrades</h3><p>People love extras that make life easier. Use carousels to feature add-on services like roaming packs, device insurance, premium delivery, or entertainment bundles. This not only increases average order value but also helps customers discover offerings they might not have known you had.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg" alt="viber carousel mesages_cross-sell upsell.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of using Viber Carousel Messages fora. cross-sell or upsell campaign</figcaption></figure><h2>Best practices for using Viber Carousel Messages</h2><p>Effective carousels go beyond aesthetic appeal; they align with your brand identity, capture user attention instantly, and deliver tailored offers that drive action. Below are key best practices to ensure your Viber Carousel Messages are optimized to achieve your campaign goals:</p><ul><li>Maintain visual consistency (colors, style, branding) across all cards</li><li>Incorporate emojis and visual elements</li><li>Use high-quality photos</li><li>Personalize offers per customer segment</li><li>Keep CTA text clear and action-oriented</li><li>Test and refine your carousels</li></ul><h2>Get started with Viber Carousel Messages</h2><p>Ready to set up promotions that convert? Here's how to get started with Viber Carousel Messages:</p><ol><li><strong>Talk to your Rakuten Viber account manager</strong> to learn how these messages can align with your business goals.</li><li>Or, <strong>set it up through one of our trusted messaging partners </strong>— they'll help you build, manage, and optimize your campaigns.<br>&nbsp;</li></ol>

Ready to enrich your business messaging? Find out how our new creative message type can help.

Viber Carousel Messages: Why, when, and how to use them

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