Enabling online shopping with Viber Business Messages
Code redemption conversion rate
Total sales target achieved
The Primer Group of Companies is a Philippines based company engaged in the retail sale and distribution of consumer brands and products.
Due to the pandemic, mall operators closed their doors in accordance with government guidelines. This had a huge impact on store sales and customer engagement.
Primer wanted to provide an alternative, safer avenue for customers to buy essentials during the pandemic lockdown.
The Primer Group of Companies enabled online purchases via Viber Business Messages. The campaign was promoted to customers with an online voucher campaign, offering competitive discounts using the codes sent via Viber Business Messages.