Creativity and innovation meet in Viber Lenses. Are you looking for a fresh approach to engage consumers? This blog post will guide you through the possibilities of Viber Lenses, showing how you can implement them in your marketing campaigns for a unique and memorable experience.
Let’s begin with some facts:
Looking at these compelling numbers, coupled with the growing popularity of Viber and its superapp features, it is clear that businesses must prioritize integrating AR technology, such as Viber Lenses, into their marketing strategies. Businesses just can't afford to ignore them.
So let's explore what they are and what they can do for you.
First, what is AR? It’s an advanced technology that allows overlaying digital elements onto the real world, creating an immersive and interactive experience.
In particular, Viber Lenses enable adding 2D/3D elements, animation, and sound effects to GIFs, videos, and images. One can insert face masks, AR surroundings, full cover masks, pop-up objects, create transformations like in a funfair mirror, etc. It’s fun for consumers and profitable for brands that tap into the technology’s potential.
You can create Lenses that reflect your brand's identity and resonate with your target audience.
The possibilities are countless.
For instance, you can collaborate with local musicians and create Lenses that feature their songs and visual effects associated with your brand. Or create a series of Viber Lenses that celebrate various holidays and seasonal events throughout the year. These Lenses can feature festive elements, animations, and sound effects that people can apply to their photos and videos, encouraging them to share their celebrations with friends and family. This can help create a sense of community and brand loyalty, as users associate your brand with positive memories and experiences.
You can show your brand values by creating awareness around major issues with Viber Lenses. Here are some initiatives that you can support:
It’s important to choose the initiatives that reflect your brand beliefs and what you are standing for. With such campaigns, you can foster a humane, conscious, and environmentally aware image for your company. Furthermore, this promotes corporate social responsibility and attracts customers who are interested in businesses that give back to society. Engaging in such philanthropic activities can enhance your brand's reputation and appeal to a broader, more conscious audience, ultimately leading to increased customer loyalty and long-term growth.
Creating Viber Lenses relevant to a local context or a specific occasion can be a game-changer for businesses looking to promote regional branches, events, or exclusive deals.
Tailor Viber Lenses to specific markets, considering traditions, pop culture, and the context of a targeted country. These unique Lenses can help you attract local customers, generate buzz, and create a sense of belonging among your audience. Here are some possible examples:
Use Lenses to promote time-limited special deals. This will help you motivate customers to act quickly to take advantage of the offer. You can run such campaigns by linking Viber Lenses to your brand’s Chatbot on the app, growing your audience in the process:
Probably the most interactive implementation, using Viber Lenses to offer fun games and contests (such as this one). You can promote your brand in a creative and engaging way. See what you can do:
The examples mentioned above only touch upon a small portion of the use cases for Viber Lenses. When interacting with your business becomes enjoyable for consumers, they will be more inclined to appreciate it and make purchases.
Don't overlook the potential of Viber Lenses in enhancing your marketing strategy. Use them to create memorable experiences and integrate Viber into your marketing efforts to witness a steady increase in brand engagement.