<p style="text-align:justify;">Today, messaging apps have become an integral part of our lives, and Rakuten Viber is no exception. With over 1 billion downloads on Android alone, Rakuten Viber is a popular <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-1-what-is-a-superapp/">superapp</a> that allows people to send texts, make voice and video calls, and share files seamlessly. Its user-friendly interface, coupled with innovative features, has made it a go-to choice for hundreds of millions of people, including a younger generation.</p><p style="text-align:justify;">Banks can leverage Rakuten Viber's popularity among this demographic to engage with them, provide personalized services, and foster loyalty. Using Rakuten Viber to communicate, you can create an environment where young customers feel comfortable and valued, leading to stronger long-term relationships.&nbsp;</p><h2 style="text-align:justify;"><strong>Matching Rakuten Viber Features with Young People's Preferences</strong></h2><p style="text-align:justify;">Young people are <a href="https://networkreadinessindex.org/do-digital-natives-value-their-online-privacy/">increasingly concerned</a> about privacy and control over their personal information. Rakuten Viber's security methods and commitment to data protection align with these preferences. By highlighting Rakuten Viber's security features, banks can assure the youth that their information is safe, building trust and loyalty.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/How_Banks_Can_Use_Viber_to_Reach_Out_to_Young_Generation_1_705013c6fe.png"><figcaption><i>Rakuten Viber is graded among top-3 messaging and calling apps based on security</i></figcaption></figure><p style="text-align:justify;">Rakuten Viber adheres to all applicable data privacy laws, including GDPR, CCPA, and CPRA. As a result, Rakuten Viber protects users' information and ensures respect of <a href="https://uk.practicallaw.thomsonreuters.com/w-014-8184?transitionType=Default&amp;contextData=(sc.Default)&amp;firstPage=true">data subject rights</a>, making it a safe choice for banks to communicate with their customers.</p><p style="text-align:justify;">Rakuten Viber offers a high level of security for private and business communications, making it a safe platform for banks to interact with their consumers:</p><ul><li style="text-align:justify;">Business Messages are protected with encryption in transit. It means that as soon as the message is sent (it’s “in transit”), it’s encrypted and will stay encrypted while it is in transit until it reaches the final destination.</li><li style="text-align:justify;">Rakuten Viber also ensures that public server connections are made over HTTPS only and whitelists IPs for each business.</li><li style="text-align:justify;">Rakuten Viber doesn’t store customers' messages after delivery on its servers.</li><li style="text-align:justify;">The company doesn’t sell its clients’ information.</li></ul><h2 style="text-align:justify;"><strong>Using mobile devices as a top choice</strong></h2><p style="text-align:justify;">Mobile devices are the primary means of communication for young people, making it essential for banks to adapt their communication strategies accordingly. Rakuten Viber is a mobile-first messaging app, which means its design is tailored for smartphones and tablets. By leveraging Rakuten Viber as a communication channel, banks can accommodate the mobile preferences of this demographic, ensuring that their services are easily accessible and convenient to use.</p><h2 style="text-align:justify;"><strong>Offering personalized and interactive experiences</strong></h2><p style="text-align:justify;">This audience values customized and engaging experiences that cater to their needs and preferences. Rakuten Viber allows banks to create them for users by sending customized messages, sharing multimedia content (images, videos, stickers, and carousels), creating branded <a href="https://www.viber.com/en/blog/2021-11-21/say-it-all-with-viber-lenses/">lenses</a>, and conducting quizzes and surveys. This way, a bank can connect with the demographic more effectively and keep them engaged with the bank’s products and services.</p><p style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/success-stories/story/raiffeisen-bank/">Learn how Raiffeisen Bank used Rakuten Viber Stickers and Chatbots to attract and interact with customers</a></p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Banks_creating_engaging_experiences_2dfb62e22d.png"><figcaption><i>Banks creating engaging experiences</i></figcaption></figure><h2 style="text-align:justify;"><strong>The shift towards texting</strong></h2><p style="text-align:justify;">About <a href="https://www.forbusiness.viber.com/en/blog/post/do-people-love-texting-more-than-speaking/">75% of millennials</a> –&nbsp;people born between 1981 and 1996 – prefer sending texts over making calls. As this trend continues to grow, banks should respect and adapt to this shift in communication preferences.&nbsp;</p><p style="text-align:justify;">Calling young consumers may be perceived as intrusive and not give the required results. On the other hand, sending a message on Rakuten Viber can be a gentle yet effective way of initiating a conversation and providing support or information without being overly intrusive. If there are any issues that need to be discussed further, banks can also offer customers the option of calling them by providing contact numbers in <a href="https://www.forbusiness.viber.com/en/blog/post/milestone-release-meet-commercial-account-and-business-inbox/">Business Accounts</a>.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Communicating_with_customers_via_Viber_Business_Account_2562fc62bf.png"><figcaption><i>Communicating with customers via Rakuten Viber Business Account</i></figcaption></figure><h2 style="text-align:justify;"><strong>Harnessing the power of messaging apps</strong></h2><p style="text-align:justify;">By using Rakuten Viber to reach out to young customers, banks can tap into the platform's user-friendly features and vast user base to foster better communication and engagement. With Rakuten Viber, you can communicate in a familiar and effective way that matches the preferences of young people. Create stronger connections and ensure your services remain relevant and appealing to this digitally adept generation.</p><p style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-viber-for-banks-boosting-customer-engagement/">Discover how banks can use Rakuten Viber to engage customers</a></p><h2 style="text-align:justify;"><strong>Easy-to-use and familiar app</strong></h2><p style="text-align:justify;">The widespread popularity of Rakuten Viber among young people means that most of them are already familiar with the superapp's interface and features. This makes it easy for them to interact with banks on Rakuten Viber, reducing the learning curve and potential frustrations associated with adopting a new communication platform. Using an app that people are comfortable with, you can enhance customer satisfaction and strengthen your relationships with this key demographic.</p><h2 style="text-align:justify;"><strong>Ways for Banks to Use Rakuten Viber's Features</strong></h2><p style="text-align:justify;">To connect with the youth, banks should create helpful content that resonates with them. This could include infographics on financial planning, educational videos on managing credit or engaging stories about successful young entrepreneurs. By sharing such content on Rakuten Viber, you can provide value to this demographic and position yourself as a trusted resource for financial guidance and advice.</p><h2 style="text-align:justify;"><strong>Using Chatbots to help customers</strong></h2><p style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a> can be a powerful tool for banks to streamline their customer support services and provide instant assistance. They enable automated, round-the-clock support for common queries and concerns, such as account balances, transaction history, and bill payments. This saves time for the customer and the bank and ensures that young people receive the prompt assistance they have come to expect in the digital age.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Chabots_for_24_7_banking_0c8a08301b.png"><figcaption><i>Rakuten Viber Chabots for 24/7 banking</i></figcaption></figure><h2 style="text-align:justify;"><strong>Sending special deals and offers based on what users like</strong></h2><p style="text-align:justify;">Banks can leverage <a href="https://www.forbusiness.viber.com/en/blog/post/one-to-one-marketing-in-the-age-of-privacy/">Rakuten Viber's personalization capabilities</a> to send targeted offers and promotions to consumers based on their interests and preferences. For instance, they could offer travel-related credit cards to customers who frequently book flights or share details about student loan programs with those who have expressed curiosity about higher education.&nbsp;</p><p style="text-align:justify;">Other ways to use Rakuten Viber include the following:</p><ul><li style="text-align:justify;"><strong>1-2-1 conversations </strong>between banks and consumers, providing personalized support and assistance.</li><li style="text-align:justify;"><strong>Native advertising</strong> of bank’s services within the app.</li><li style="text-align:justify;"><strong>Seamless Chatbot payments</strong>, allowing customers to effortlessly make payments through AI-powered chatbots.</li><li style="text-align:justify;">People can <strong>choose services</strong> directly on Rakuten Viber, offering convenience and accessibility for users.</li><li style="text-align:justify;"><strong>Up-to-date information</strong> on deliveries<strong> (</strong>keeping customers informed about the status of card deliveries), transactions, and other important updates.</li><li style="text-align:justify;"><strong>Financial education </strong>to help consumers make informed decisions, promoting financial literacy and responsible money management.</li><li style="text-align:justify;"><strong>Utility and bill payments </strong>directly through the app, simplifying the process for customers.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_for_banks_different_ways_to_use_the_app_e53e876783.png"><figcaption><i>Rakuten Viber for banks: different ways to use the app</i></figcaption></figure><p style="text-align:justify;">As Rakuten Viber continues to gain popularity among young people, businesses must embrace it as a primary means of contact. We encourage you to integrate Rakuten Viber into your bank's communication strategy – as a result, you'll be well on your way to forging lasting connections with the younger generation.</p><p style="text-align:justify;">Do not hesitate to <a href="https://b2b.viber.com/viber-for-business-form">contact us</a> if you would like to learn more about our services.</p>

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How Banks Can Use Rakuten Viber to Reach Out to Young Generation

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