Today, messaging apps have become an integral part of our lives, and Viber is no exception. With over 1 billion downloads on Android alone, Viber is a popular superapp that allows people to send texts, make voice and video calls, and share files seamlessly. Its user-friendly interface, coupled with innovative features, has made it a go-to choice for hundreds of millions of people, including a younger generation.
Banks can leverage Viber's popularity among this demographic to engage with them, provide personalized services, and foster loyalty. Using Viber to communicate, you can create an environment where young customers feel comfortable and valued, leading to stronger long-term relationships.
Young people are increasingly concerned about privacy and control over their personal information. Viber's security methods and commitment to data protection align with these preferences. By highlighting Viber's security features, banks can assure the youth that their information is safe, building trust and loyalty.
Viber adheres to all applicable data privacy laws, including GDPR, CCPA, and CPRA. As a result, Viber protects users' information and ensures respect of data subject rights, making it a safe choice for banks to communicate with their customers.
Viber offers a high level of security for private and business communications, making it a safe platform for banks to interact with their consumers:
Mobile devices are the primary means of communication for young people, making it essential for banks to adapt their communication strategies accordingly. Viber is a mobile-first messaging app, which means its design is tailored for smartphones and tablets. By leveraging Viber as a communication channel, banks can accommodate the mobile preferences of this demographic, ensuring that their services are easily accessible and convenient to use.
This audience values customized and engaging experiences that cater to their needs and preferences. Viber allows banks to create them for users by sending customized messages, sharing multimedia content (images, videos, stickers, and carousels), creating branded lenses, and conducting quizzes and surveys. This way, a bank can connect with the demographic more effectively and keep them engaged with the bank’s products and services.
Learn how Raiffeisen Bank used Viber Stickers and Chatbots to attract and interact with customers
About 75% of millennials – people born between 1981 and 1996 – prefer sending texts over making calls. As this trend continues to grow, banks should respect and adapt to this shift in communication preferences.
Calling young consumers may be perceived as intrusive and not give the required results. On the other hand, sending a message on Viber can be a gentle yet effective way of initiating a conversation and providing support or information without being overly intrusive. If there are any issues that need to be discussed further, banks can also offer customers the option of calling them by providing contact numbers in Business Accounts.
By using Viber to reach out to young customers, banks can tap into the platform's user-friendly features and vast user base to foster better communication and engagement. With Viber, you can communicate in a familiar and effective way that matches the preferences of young people. Create stronger connections and ensure your services remain relevant and appealing to this digitally adept generation.
Discover how banks can use Viber to engage customers
The widespread popularity of Viber among young people means that most of them are already familiar with the superapp's interface and features. This makes it easy for them to interact with banks on Viber, reducing the learning curve and potential frustrations associated with adopting a new communication platform. Using an app that people are comfortable with, you can enhance customer satisfaction and strengthen your relationships with this key demographic.
To connect with the youth, banks should create helpful content that resonates with them. This could include infographics on financial planning, educational videos on managing credit or engaging stories about successful young entrepreneurs. By sharing such content on Viber, you can provide value to this demographic and position yourself as a trusted resource for financial guidance and advice.
Viber Chatbots can be a powerful tool for banks to streamline their customer support services and provide instant assistance. They enable automated, round-the-clock support for common queries and concerns, such as account balances, transaction history, and bill payments. This saves time for the customer and the bank and ensures that young people receive the prompt assistance they have come to expect in the digital age.
Banks can leverage Viber's personalization capabilities to send targeted offers and promotions to consumers based on their interests and preferences. For instance, they could offer travel-related credit cards to customers who frequently book flights or share details about student loan programs with those who have expressed curiosity about higher education.
Other ways to use Viber include the following:
As Viber continues to gain popularity among young people, businesses must embrace it as a primary means of contact. We encourage you to integrate Viber into your bank's communication strategy – as a result, you'll be well on your way to forging lasting connections with the younger generation.
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