<p style="text-align:justify;">As the world becomes increasingly mobile, so does advertising. Mobile advertising is one of the most efficient and effective ways to reach your audience – you can connect with your customers and prospects directly on their phones, and this trend is growing rapidly worldwide. In fact, any company that wants to catch the attention of people should reach out to audiences via their mobile devices.&nbsp;</p><p style="text-align:justify;">Last year, 55.7% of web traffic came through mobile devices, surpassing laptops and desktops, which held only 41% of it. And, since most customers spend a lot of time looking at their phones, it is obvious that mobile advertising is an important part of any marketing strategy today. It may include showing ads in a company’s app or displaying them on other platforms. Mobile advertising is a powerful and effective tool for promoting your brand or product, as more and more people use their mobile devices to access the internet. There are a number of advantages to this strategy, including the ability to target a specific audience, the ability to reach a large number of people, and the ability to track results, but most importantly, it’s the ability to reach your target audience when they are mostly engaged – on their phones.</p><h2 style="text-align:justify;"><strong>Design with the User in Mind: Best Mobile Advertising Tip in 2022</strong></h2><p style="text-align:justify;">With smartphones becoming more than just a communication device, but a tool for entertainment, work, and shopping, too, it is especially important to design mobile advertising with the client's comfort in mind.&nbsp;</p><p style="text-align:justify;">First, make sure the ad is relevant to the user. It should be something that they're interested in and would actually want to see. Secondly, keep your content simple and to the point. The customers' attention span is quite short these days, so make sure your ad can be easily understood. And finally, consider using messenger marketing. This is a newer trend in mobile marketing mix that is growing in popularity. It allows you to connect with users through apps like Rakuten Viber. This is a great way to reach users directly and with more personalized content. To create the best user experience, consider adapting the best of the modern UX basics, such as prioritizing usability, being transparent, letting the customers be in control of their experience, and not interrupting them with ads. Keep in mind the need to focus on your end user and make sure that your product is delivered in a way that is easily accessible and personalized to the needs of the user.&nbsp;</p><h2 style="text-align:justify;"><strong>Best Mobile Advertising Practices: Non-Invasive Formats are Key</strong></h2><p style="text-align:justify;">Most users see ads as an interruption to whatever they were doing on their device. Every piece of content your customers see should be carefully planned in order to keep them interested, without ever annoying them. As proved by data from the last several years, one of the best mobile advertising practices is to leverage <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">non-invasive formats</a>. This means designing ads that are not intrusive and that allow users to consume content without interruptions. For example, on Rakuten Viber brands leverage different types of advertising that can be unintrusively placed on the chats or calls screens or other frequently visited spaces.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Non_intrusive_ad_placements_on_Viber_43d4d77b1c.png"><figcaption><i>Non-intrusive ad placements on Rakuten Viber</i></figcaption></figure><p style="text-align:justify;">Your customers will appreciate ads that are relevant to their interests and needs. There are a few things you can do to make your marketing messages as non-invasive as possible.</p><ol><li style="text-align:justify;">Make sure your content is relevant to the user. There's nothing worse than an ad that has nothing to do with what the client is interested in.</li><li style="text-align:justify;">Keep it to the point. Mobile users have short attention spans, so make sure your ad is concise and easy to understand.</li><li style="text-align:justify;">Keep it short. Your customers are often on the go, so they don't have time to watch a long video or look at a lot of pictures.</li><li style="text-align:justify;">Add a call to action that is relevant to the user. For example, if you're selling a product, include a link to where people can buy it.</li><li style="text-align:justify;">Make sure your ad is in fact mobile-friendly. It should be easy to read and navigate on a small screen. And don't forget to give the users the opportunity to easily close or skip an ad!</li></ol><p style="text-align:justify;">By following these tips, you can make sure your ads are as non-invasive as possible. This will help you get the most out of your campaign and avoid annoying your users.</p><h2 style="text-align:justify;"><strong>Keep Your Mobile Advertising Simple</strong></h2><p style="text-align:justify;">With so many options and potential pitfalls, it can be tough to know where to start. Luckily, the best practice for keeping your strategy simple is also the simplest: start with clear, concise content. Your mobile ad should be laser-focused on one thing and one thing only: delivering your message to your target audience. That means no confusing graphics or complicated animation - just a direct message that will grab their attention and get them to take action. Of course, that doesn't mean your mobile ad can't be creative or eye-catching. But the best way to make sure it is effective is to stay focused on its purpose: reaching and engaging your target audience. So ditch the bells and whistles and keep your mobile advertising simple for the best results.</p><p style="text-align:justify;">As the world becomes more and more mobile, commerce is following suit. However, while mobile advertising has increased in popularity, it can still be tricky to get it right. There are a few reasons to keep it simple. First, people are using their mobile devices on the go, which means they don’t have a lot of time to pay attention to ads. If your message is too complicated, they’re likely to just keep scrolling. Second, smartphones have smaller screens than desktop computers, so there’s obviously less space to work with. This means that you need to make your ad easily readable and digestible. And finally, you want to make sure your message is effective. A complex ad might look good, but if it doesn’t actually get people to take the action you want, it’s not doing its job. So, when creating mobile advertising, keep it simple. Use clear, concise language and make sure your ad is easy to understand. Test different formats to see what works best for your audience, keep an eye on your metrics to see what’s working, and adjust accordingly. By following these tips, you can keep your mobile advertising simple and effective.</p><h2 style="text-align:justify;"><strong>Don't Get Caught Up In The Click-Through Rate Hype In Mobile Advertising</strong></h2><p style="text-align:justify;">Click-through rates (CTRs) are often used as a key metric to gauge the success of a mobile marketing campaign. However, they should not be the sole focus when measuring its success. There are a number of other factors that need to be considered, such as conversion rates, engagement rates, and cost per acquisition (CPA). Besides this, mobile devices are now much more than just simple machines that allow you to tap a screen. With the variety of sensors that are now included in most gadgets, we can interact with them in a variety of new and exciting ways. Use this to make your ads truly unique!</p><p style="text-align:justify;">Mobile advertising is all about engaging users in new and innovative ways. You want to make sure that your ads are not only seen by potential customers, but that they have a chance to interact with them, too. People have seen "click here" buttons a thousand times before, but they've never been asked to actually do something with their hands to respond to an ad. If the platform where you advertise allows experimentation, go for it! You can ask them to physically shake their phone, swipe their screen, or even engage with a little video game, like Coca Cola did for their <a href="https://www.youtube.com/watch?v=f9MOlK-NQZE">Easter campaign on Rakuten Viber</a>, which can help to capture the attention of users and keep them engaged. That's what makes advertising so unique and exciting. It's a new way to capture customers' attention and get them involved in the ad. Another way to increase the engagement rate is to give users something in exchange for taking the time to interact with your message. This could be a discount code, a free trial, or even just an entry into a contest. By offering something of value, you’ll be more likely to encourage people to actually take the time to react to your ad. By creating a more immersive and engaging experience, you’ll be more likely to drive better results from your mobile marketing campaigns.</p><p style="text-align:justify;">Advertising is a necessary part of most businesses, but it can be frustrating for customers who feel like they are being bombarded with ads. Giving people the ability to opt out of ad interactions will give them the feeling of control and help your brand build a stable and positive relationship with the audience. This, in turn, leads to increased sales and loyalty.</p><h2 style="text-align:justify;"><strong>Data Privacy: How to Keep Up with The Laws</strong></h2><p style="text-align:justify;">Data is essential to any mobile marketing strategy. By collecting information on customers’ interests, demographics, and browsing habits, businesses can more effectively target ads to the right people. This data can be collected through cookies, which are small pieces of code that are placed on users’ devices when they visit a website. They track information about what people do on a site, and this information can be used for marketing purposes. Using data to target ads is an effective way to reach potential customers and convert them into paying customers. If you’re not using data to inform your mobile ad strategy, you’re missing out on a major opportunity to improve your results. Make sure you are getting customer consent for any data collected.</p><p style="text-align:justify;">You know that data privacy laws are important. But, besides this, you need to be aware of local regulations, too. They are constantly changing and it can be difficult to follow the latest developments, especially if you operate in multiple jurisdictions. Many companies are struggling to keep up with data privacy laws, which differ from country to country. The EU has the General Data Protection Regulation (GDPR), which regulates the handling of personal data by businesses and sets strict rules about how corporations must protect people’s private information. Meanwhile, the US has no federal law that governs data privacy, but some states have their own regulations. The California Consumer Privacy Act is the most comprehensive one. The CCPA gives customers the right to know what personal data is being collected about them, the right to have it deleted and to opt out of the sale of their information. Regardless of the location, businesses need to comply with the law or face steep fines. Keeping up with data privacy regulations is a challenge for many companies, but it’s important to always protect your customer.</p><h2 style="text-align:justify;"><strong>Which Formats are Engaging? Pay Attention!</strong></h2><p style="text-align:justify;">When it comes to online advertising, it’s important to pay attention to which formats are engaging for your target audience. Different ad forms can be more or less effective depending on your goals, so it’s important to choose the right ones for your campaign. Some of the most popular ad formats include banner ads, native ads, and video ads. Banner ads are typically static images that are displayed on web pages, while native ones are more integrated into the content. Video ads are becoming increasingly popular, as they can be more engaging than other types of ads. To determine which formats are most effective for your campaign, you’ll need to test different options and measure the results. Pay attention to click-through rates, conversion rates, and other metrics to see which ads are performing the best. You may want to consider A/B testing to compare them, too. By paying attention to which ad forms are most effective, you can create a more successful online advertising campaign. Choose the right strategy and content for your target audience and goals, and you’ll be on your way to success.</p><p style="text-align:justify;">If you're searching for an advertising format that's sure to capture your audience's attention, video is the way to go. Those ads are highly engaging, making them ideal for driving more conversions and sales. And, with more people consuming video content than ever before, you're sure to reach your target audience with this format.</p><p style="text-align:justify;">Last, but not least. Mobile advertising is constantly evolving, and what works today may not work tomorrow. That's why it's important to stay up-to-date on the latest trends and new instruments, like immersive and interactive videos, playable ads, and <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">AR advertising</a>, powered by machine learning and artificial intelligence. For example, last year we launched Rakuten Viber Lenses and saw incredible user engagement: <a href="https://www.forbusiness.viber.com/en/blog/post/viber-for-business-recap-how-brands-and-users-communicated-in-2021/">more than 52 million Lenses </a>captures were generated just within the first three months since launch globally. And today, more and more brands start leveraging this new tool as a native and fun way to increase brand awareness and customer engagement by creating their own customized branded lenses.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_branded_stickers_and_lenses_on_Viber_5256b8e196.png"><figcaption><i>Examples of branded stickers and lenses on Rakuten Viber</i></figcaption></figure><p style="text-align:justify;">As companies start planning their next year budgets, businesses can adopt best practices to stay ahead of the competition as mobile is the perfect platform for companies of all sizes to <a href="https://www.forbusiness.viber.com/en/blog/post/connecting-with-your-audience-through-viber-at-all-steps-of-the-customer-journey/">connect with their customers</a> and promote their products and services.&nbsp;</p><p style="text-align:justify;">Do not hesitate to <a href="https://share.hsforms.com/15Naem5LdS3umDHmkGTZ9YA4fpwx">contact us </a>if you would like to learn how Rakuten Viber advertising solutions can help you reach your marketing goals.</p>

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