June 30 was a very exciting and eventful day for our team. After a dynamic media event in Manila, Philippines, we jumped right into our shoptalk with industry leaders: “The Future of Messaging”.
The industry landscape: current trends and challenges
Our CRO, Cristina Constandache, opened the event by outlining the industry landscape and the latest global and local trends. The world is becoming increasingly more mobile: in the Philippines alone, 83% of the total population are social media and chat apps users. People are spending a tremendous amount of time on their phones and expect their apps, including messengers, to do more for them: 77% of time users spend on their top 3 apps and 50% of that time—in one single app, so each app needs to offer multiple services in one place. In particular, messengers can be the channel of communication with brands: globally, 71% of consumers want to have convenient access to communication with a business. In APAC, 69% of consumers prefer using mobile messaging for customer service.
Rakuten Viber for Business Solutions for every stage of your marketing funnel
Our Senior Global Sales & B2B Marketing Director, Etienne Dupont explained how Rakuten Viber for Business Solutions and features worked for every stage of a marketing funnel.
Rakuten Viber for Business: what's next?
Moty Rokach, our Senior Director, Business Product shared our vision for the future of Viber. He mentioned Rakuten Viber’s plans to create an all-in-one business entity, Commercial Account—a seamless, cost-efficient way to maintain online presence that makes it easy to find, reach, and do business with brands. Rakuten Viber also provides secure and cost-efficient OTP solutions, and is working towards integration with third-party tools that will streamline customer communication and support.
How brands succeed with Rakuten Viber for Business
Then, to illustrate how effective Rakuten Viber for Business can be, our clients presented their own success stories using Rakuten Viber business solutions. Among presenters were:
Personalizing customer experience
The official part of the event concluded with a conversation. A panel discussion about the advantages and challenges of personalizing customer experience was moderated by our amazing host, Aziza N. Mondoñedo, and featured:
The Rakuten Viber team was delighted to meet with brands and partners in Manila! Watch the video of the best moments and highlights of the evening below to relive it with us.
If you have questions about the event or would like to learn more about Rakuten Viber for Business solutions, don’t hesitate to contact us.