Senior Marketing Operations Manager at Rakuten Viber
March 21, 2021
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Our Telecom Services Senior Director Matan Barth and Senior Partnerships Account Director Noa Bar Shay hosted "The role of OTTs in current Telecom Industry trends" at GSMA's recent WAS#13 event.
They were joined by Zvika Caspy (Telecom Italia Sparkle), Dan Richards (Messagebird) and Krešo Žmak (Infobip).
Key talking points:
SMS A2P Industry trends and how Rakuten Viber has evolved from an OTP sender to an SMS A2P Hub Service provider
International voice industry trends and the shift of focus of Rakuten Viber from retail offering only to both retail and wholesale services with its International Voice Hub
How OTTs have changed the business to/from consumer messaging communication by introducing a new engaging way to communicate on the app and the benefits of Rakuten Viber’s Business Messages solution
How Rakuten Viber continues to innovate and lead the market with its new Business Calls (beta) offering. The Business Calls solution allows businesses and consumers to make voice conversations on the Rakuten Viber app in addition to messages.