Multifaceted Marketer

Viber mariia-martyrosian
Mariia Martyrosian
Global PR & Marketing Innovations Director at Rakuten Viber
Multifaceted Marketer

From data analysis to social media advertising, you need to be well-versed in multiple disciplines to succeed and deliver outstanding results as a marketer nowadays. Being multifaceted is crucial for most professionals in this fast-paced world, as we are expected to switch between different tasks and media channels businesses utilize to grow. From the latest digital marketing trends to more traditional offline techniques—your knowledge has to become all-encompassing, and attention is scattered across several different processes. Newer and newer tools, approaches, and features are released each year, and competence in just one narrow-targeted area is no longer enough. The modern competitive landscape forces marketing specialists—and business owners, too—to do more than ever to stay on top of their game and attract new customers.

Keeping a finger on the pulse of the latest marketing trends is a sure path to staying ahead of your competition. There are several ways to do so, ranging in quality, time investment, and effectiveness. Subscribing to marketing newsletters, following thought leaders on social media, and attending themed events and conferences are just a few. Unfortunately, these methods do not guarantee that information you obtain is up-to-date. Often, you’ll have to dig through dozens of incoherent articles and posts to find one useful grain of information. This makes gaining practical knowledge extremely time-consuming and unsystematic. That's why we collected the main insights in this article to save you time and resources.

Here are some of the disciplines that are no longer just for the domain of specialists and that every marketer needs to delve into in 2023:

1. SEO

As the internet evolves, so does how we use it to find the information we need. Search engines are constantly changing their algorithms to determine which websites to show for each search query. This makes SEO an ongoing process and one that all marketing experts should continuously master. Including understanding the operation principles of search engines, what people are searching for, and how to optimize your website and content for the best results. 

Smaller, beginner businesses can get lucky including keywords without realizing it, simply by providing valuable materials on a topic. However, such an approach is not sustainable, and after the “beginner's luck” subsides, they will have to graduate to more tried-and-true methods for working with SEO.

There are various instruments and techniques for finding key terms relevant to your website’s subject that all marketing professionals have in their toolboxes. Such powerful instruments as Ahrefs or Google Search Console have already become a standard minimum in the industry. And even though mastering SEO can be a complex and time-consuming task, it is essential for anyone who wants to market their business online. With a little effort and patience, you will become an expert and ensure that your content is easily discoverable by your target audience.

2. Social Media

The use of social media continues to grow and evolve, and it is becoming increasingly important for marketers to understand how to effectively reach their target audiences on platforms like Facebook, Instagram, and TikTok. The most effective practices include creating engaging, thought-through content, using targeted advertising, and building connections with influencers. As a marketer, you must ensure that you make the most out of these influential media outlets and create a more loyal community of followers. By understanding the best way to reach and interact with your specific customers on social media, you will be able to create a strong bond with your clientele that will last for years.

3. Instant Messaging Apps

As messaging apps become increasingly popular, it's important for businesses to learn how to use them to maximum advantage. There are countless ways to interact with your audience on messaging apps, and each platform has its strengths and weaknesses. However, there are a few general recommendations that can help you reach more people and get the most out of this approach:

  • Use a mix of content types. Don't just stick to text; use images, videos, and other rich media to capture attention.
  • Take advantage of features like group chat and messaging bots. These can help you reach more people and engage them more interactively.
  • Be responsive. Messaging apps are all about conversation, so make sure you're responsive to messages and queries.

By following these tips, you can ensure you're getting the most out of messaging apps and reaching the people who matter most to your business. And don't be afraid to start a conversation with your target audience: ask questions, offer advice, and be helpful and entertaining. If you do it right, you'll be able to bond with your customers in a way that traditional marketing simply can't match.

And when it comes to creating a connection, Rakuten Viber is your best choice. As a marketer, you can use our Superapp to interact with your audience in a personal way and customize your ad campaigns to provide every client with a unique experience. With Rakuten Viber, you can create custom stickers and GIFs, as well as design and manage your own chatbots for customer service and quick orders. Its rich media features allow you to send video, audio, and high-resolution images, and even create branded Rakuten Viber lenses to make your interaction more appealing. Whether you want to reach out to your target audience directly or create custom campaigns designed to meet their specific needs, Rakuten Viber is perfectly equipped to help.

4. Programmatic Advertising

Programmatic advertising uses automation to buy ad space in real time. This allows marketers to target their ads to specific audiences at a specified time and price, leading to better campaign results, with more efficient use of resources and better ROI. In addition, programmatic advertising allows businesses to track performance in the process to constantly optimize their campaigns for a better outcome.

With its many benefits, programmatic advertising is a great way to stay ahead of the competition and deliver better results for your business. Understanding how it works and how to use it productively will maximize your flexibility while supervising ad campaigns and improve your overall strategy.

5. Data Analysis

In the age of big data, it's more important than ever for marketers to know how to interpret and gain insights from customer information. It is the key to understanding what buyers want and how to best market to them – you can target your advertising better, create more effective campaigns, and ultimately boost ROI.

Here at Rakuten Viber, we know that data-driven campaigns are a win-win for brands and users. To learn more how to activate brand data on Rakuten Viber, read our blog and website to get started.

6. MarTech and AdTech

AdTech and MarTech are terms often used interchangeably, but they actually refer to two different things. AdTech is short for advertising technology and refers to software and platforms that help with online advertising, while MarTech stands for marketing technology and is used to describe tools that help with marketing tasks.

As a marketer, you should feel comfortable with the trends in both of them if you want to grow your brand. MarTech and AdTech solutions can help achieve more holistic and functional results that will give you an opportunity to reach your potential audience with a higher success rate and more consistently.

Stay Ahead of the Curve!

In this day and age, there’s a long way to go from just knowing your field to being able to change the rules of the game in your niche. You need to deeply understand your customers, create attractive, distinctive content, and use the latest technology to reach your target audience. 

Rakuten Viber realizes the importance of keeping an eye on the ever-changing marketing landscape. We also know that the successful marketer of today is always learning and evolving. That’s why we’re constantly updating our business blog to help marketing specialists and businesses to stay on track in the dynamic world of the internet and social media, adapt and change with the times. Follow Rakuten Viber on LinkedIn to stay up to date on all our new publications.