1-to-1 marketing, also known as one-to-one marketing or personalized marketing, is a strategy in which a company tailors its ads to fit the needs of a specific client. And it is more important than ever in the age of an overwhelming number of marketing messages and content noise.
A dream of every brand manager, one-to-one marketing is becoming a reality because of the advancement of technology and the use of big data. Brands need to collect data about their clients and then use it to create messages that are relevant to the individual. It is important for companies to always get customer consent, be transparent about their data collection practices, and give clients the option to opt out if they want to.
With first-party data, businesses can identify and reach their target audience with personalized messages that are relevant and timely. This approach builds trust and loyalty and ultimately leads to more sales. A CDP (customer data platform) can help companies with their one-to-one marketing efforts by unifying customer data from multiple sources, making it easier to segment and target customers. While still new, CDPs are becoming increasingly popular and are expected to grow in use over the next few years.
Viber for Business is uniquely positioned to deliver both scale and personalization. Since it is a mobile-first platform, Viber is where users spend the majority of their time. Every single minute there are 3 million active Viber users who send 3,9 million messages, share 1,2 million pictures and make 375 thousand calls.
If you're searching for a new way to reach out to your customers, Viber may be the perfect solution for you.
Viber can be used to send out special offers, coupons, or just connect with your customers on a more personal level. Besides this, you can use it to answer questions, provide support, or just keep in touch with your clients.
Viber is a powerful tool that businesses use to reach and engage their target audiences. With our app, brands can send personalized messages to customers and prospects and track the results of their campaigns in real-time. Additionally, Viber offers a wide range of features that businesses can use to create a more engaging experience, sending rich media content, and more. And all of this with the ability to personalize, yet reach a huge audience.
Thousands of brands and businesses worldwide use Viber Business solutions exactly because of that. The app is perfect for banks, retailers, CPG brands, logistics, hospitality, healthcare, and almost any industry.
Here are a few ways that companies can use Viber for one-to-one marketing:
And if you're worried about security, you'll be happy to know that Viber offers encryption in transit for business messages, which provides an exceptionally high level of security for brands, so you can rest assured that your data is safe.
Viber makes it easy to stay in touch with your audience and build a relationship with them. Here are some of the benefits that will take your results to the next level thanks to the use of Viber for Business suite of solutions:
Here are the top three best practices to keep in mind when using Viber for one-to-one marketing. These are based on the experience of thousands of brands that use Viber for Business worldwide.
Send targeted messages to specific groups of customers. Even if you don’t have a CDP yet, you might find ways to segment customers based on their purchase history, or location, or interests. It is one of the most important steps that either helps your campaign thrive, or fail.
Rich media content
Take advantage of Viber’s rich media features to create engaging content that will capture your customers’ attention. Use images, videos, and even GIFs to make your messages more visually appealing.
Use analytics to track your results and see how your customers are interacting with your content. This way, you can adjust your strategy on the fly to ensure you’re getting the most out of the app. Don’t wait too long. If something isn’t working, it probably needs an overhaul.
As the market changes, so do the strategies that businesses use to reach their audiences. One-to-one marketing can be very effective, but hard, too. One of the biggest challenges is the amount of data that businesses need to collect and manage. In order to personalize their messages, brands need to know who their customers are, what they like, and what they don’t like. This requires a significant investment of time and resources. Another challenge is maintaining a consistent message across all channels. With one-to-one marketing, you need to be careful not to come across as too salesy or promotional. Instead, strike a balance between providing useful information and promoting your products or services. This strategy can be a lot of work for businesses. It can be time-consuming to create personalized messages for each customer, and it can be difficult to scale this type of marketing as a business grows. Talk to us if you are running into these issues, our team will work with you to find the right solutions. Despite these challenges, one-to-one marketing is a very effective way to reach and engage new clients. Businesses that are able to overcome all the difficulties will reap the rewards of increased sales, higher customer loyalty, and improved brand awareness.
As the use of Viber continues to grow, more and more businesses are looking for ways to incorporate it into their marketing campaigns. We like saying to our business customers to not just use Viber to sell products or services. Use the app to build relationships with your customers. Ask them questions, get to know them, and let them get to know you. Make sure your messages are frequent enough to keep your business top of mind, but not so frequent that you become a nuisance. Finding the right balance can be tricky, but it’s important to get it right. And remember, marketing should be fun! Don’t take yourself too seriously and enjoy your Viber marketing campaigns. Be creative, try new things, and see what works best for your business!