Rakuten Viber Ads vs Traditional Advertising: Efficiency and Scale

Viber konstantin-kostadinov
Konstantin Kostadinov
Senior Sales Director CEE & CIS at Rakuten Viber
Rakuten Viber Ads vs Traditional Advertising: Efficiency and Scale

In the ever-evolving landscape of advertising, businesses are constantly seeking more efficient and scalable methods to reach their target audience. Traditional media, such as television, print, and radio, have long been the go-to options for reaching a wide demographic. However, with the rise of digital platforms, new advertising opportunities have emerged, including Rakuten Viber Ads.

The following statistics demonstrate the current landscape and the reasons why businesses are shifting toward mobile and digital:

  • 78% of local mobile searches result in an in-store purchase, indicating the potential for businesses to drive foot traffic and sales through mobile advertising.
  • 61% of consumers state that they are more likely to purchase from mobile-friendly websites, emphasizing the need for businesses to adapt their advertising strategies to cater to mobile users.
  • Mobile users account for 52% of PPC ad clicks, underscoring the importance of targeting this audience to maximize advertising effectiveness.
Consumer trends in using mobile platforms

Amidst these changing dynamics, Rakuten Viber Ads offer a unique advertising approach, leveraging the popularity and widespread usage of the Rakuten Viber messaging app. Unlike traditional methods, Viber Ads aim to capture users' attention in a non-intrusive way, seamlessly blending into the user interface, ensuring a more positive and engaging experience. These ads are designed to be visually rich, featuring compelling images or videos, enticing text descriptions, and clickable calls-to-action buttons.

In comparison, conventional advertising often relies on interruptive tactics, such as commercials during television shows or banner ads on websites. While these techniques can still be effective, they may not always capture users' attention in the same way that Rakuten Viber Ads do. Moreover, they can often be costly and it can be challenging to track and measure the return on investment accurately.

The Importance of Advertising Efficiency and Scale

Advertising efficiency and scale are crucial in enabling businesses to reach their clientele and drive sales.

Efficiency refers to the ability to reach the right audience with the right message at the right time. It involves optimizing advertising campaigns to maximize results while minimizing costs. With the advent of technology and platforms like Rakuten Viber Ads, advertisers have the opportunity to target specific demographics, interests, and behaviors, ensuring that their message is seen by the most relevant audience.

On the other hand, scale pertains to the reach and impact of an advertising campaign. Traditional advertising tactics such as television, radio, and print ads have limited reach and are often expensive. However, with Rakuten Viber Ads, businesses can tap into a vast user base and have the potential to reach millions of users, both locally and globally. This scalability allows businesses to increase brand awareness on a larger scale.

In this blog, we will explore the efficiency and scale of Rakuten Viber Ads compared to traditional advertising techniques. We will dive into the benefits and limitations of each approach, providing insights to help businesses make informed decisions when it comes to their advertising strategies. 

Traditional Advertising: Types, Processes and the Pros and Cons 

Traditional advertising is a tried and true method that has been used for over a century to promote brands, products, and services successfully. In this digital age, where online marketing dominates, this approach still holds its ground as a reliable and effective strategy.

Types of Traditional Advertising:

1. Print Advertising: Magazines, newspapers, flyers, brochures, and billboards. These timeless mediums allow you to capture the attention of your target audience, whether they are flipping through the pages of a magazine or driving down the highway.

2. Broadcast Advertising: Television and radio commercials. These platforms allow you to tell your story visually or through audio, engaging viewers and listeners in a way that can be more memorable than other forms of advertising.

3. Outdoor Advertising: Billboards, posters, and signage. These larger-format displays can’t be ignored, capturing the attention of consumers as they go about their daily activities.

4. Direct Mail: You can also reach consumers directly through their mailboxes. This type includes postcards, catalogs, and promotional letters, allowing for targeted campaigns that can be personalized to your audience.

Types of traditional advertising

Advantages of Traditional Advertising

1. Tangible Presence: Traditional advertisements provide a physical presence that can't be easily ignored or clicked away. They allow consumers to hold and interact with your brand or message, leaving a lasting impression.

2. Wider Reach: Traditional advertising reaches a diverse audience, including individuals who may not be active or easily reachable online. 

3. Established Credibility: By utilizing traditional methods, you can tap into the familiarity and credibility that comes with these established advertising channels.

Limitations of Traditional Advertising

1. Limited Interactivity: It doesn't offer immediate interaction or feedback from consumers. It can be one-way communication, limiting the opportunity for immediate engagement or data collection.

2. Higher Costs: It often requires significant financial investment, especially for prime placements or airtime. The production, distribution, and maintenance costs associated with traditional advertising can be higher compared to online alternatives.

3. Difficulty in Measuring ROI: Tracking the success of traditional advertising campaigns can be challenging. Unlike online advertising, where you can easily monitor clicks, views, and conversions, conventional methods may rely on surveys or indirect indicators to measure effectiveness.

4. Lack of targeting and personalization: It often relies on mass media channels that broadcast messages to a wide range of people, regardless of their specific interests, demographics, or preferences. This means that a significant portion of the audience may not be interested in or relevant to the product or service being advertised. Additionally, traditional marketing methods are unable to tailor the message to address consumers’ unique pain points or desires.

Next-Level Advertising: Exploring the Advantages of Rakuten Viber Ads in Efficiency and Scale

In today's fast-paced digital world, advertising has evolved drastically. Gone are the days of traditional marketing methods that relied solely on billboards, TV commercials, and print ads. The rise of mobile technology and social media platforms has given birth to a new era of advertising, and leading the way in this digital revolution is Rakuten Viber Ads.

Rakuten Viber Ads offers a fresh and innovative approach, allowing brands to connect with their target clientele in a more personalized and engaging way. Unlike conventional strategies, Rakuten Viber Ads harnesses the power of mobile messaging to deliver highly targeted and relevant content to users.

So, what sets Rakuten Viber Ads apart from traditional channels? Let's take a closer look:

1. Precision targeting: Rakuten Viber Ads leverages the data-driven nature of mobile messaging to deliver ads to users who are most likely to be interested in a particular product or service. Through advanced targeting capabilities, brands can reach their desired audience demographics, location, and interests, ensuring maximum impact and return on investment.

2. Engagement and conversion: Rakuten Viber Ads go beyond the passive nature of traditional advertising by offering brands to add interactive CTA buttons leading to their websites or chatbots and channels on the app. This not only increases brand awareness but also drives customers further down the marketing funnel. 

3. Seamless integration: Unlike intrusive pop-up ads or disruptive commercials, Rakuten Viber Ads seamlessly integrate into the user experience. Ads appear naturally within the messaging interface, creating a non-disruptive and organic experience. This ensures that users are more receptive to the content, leading to higher engagement rates and a positive brand perception.

4. Measurable results: With Rakuten Viber Ads, brands can track and measure the performance of their advertising campaigns in real time and optimize their campaigns for better results. This data-driven approach ensures that advertising budgets are spent effectively and efficiently.

Examples of different types of Rakuten Viber Ads

Rakuten Viber Ads vs. Traditional Advertising: Analyzing the Metrics of Cost, Reach, Engagement, Targeting, and ROI

In comparing Rakuten Viber Ads and traditional campaigns, several aspects are critical: cost, reach, engagement, targeting, and ROI.

Starting with cost, Rakuten Viber Ads offer a targeted and flexible pricing model that scales with your specific needs and usage, unlike traditional advertising campaigns that can be expensive and have fixed charges regardless of engagement or success. For example, newspaper ads can include substantial design costs and fixed space charges. The cost-effectiveness of Rakuten Viber Ads becomes evident when considering reach and engagement.

Concerning reach, Rakuten Viber boasts a massive and diverse user base worldwide. This global reach presents an incredible opportunity for brands to connect with a broad range of audiences across different markets. From local businesses to international corporations, Rakuten Viber Ads offers a platform for brands of all sizes to make a global impact. Although traditional advertising may have a broader reach, Rakuten Viber Ads offer a more focused and efficient way to reach a relevant and receptive audience.

Engagement on Rakuten Viber is quantifiably higher since ad placements are designed to ensure high CTRs and viewability rates way above industry standards. For instance, click-through rates (CTRs) for ads in the Business Inbox, a dedicated folder for brand-user communication, average at around 4.5%. Another example is Rakuten Viber's post-call ads which boast a 22% higher viewability rate compared to the industry benchmark.

Post-call and Business Inbox ad placements on Rakuten Viber

Rakuten Viber Ads provide superior targeting capabilities due to utilizing user demographics, interests, and location data. This level of segmentation is quite hard to replicate with conventional means. Traditional methods may blanket an entire region, whereas Rakuten Viber allows for hyper-focus, for example, targeting Android users within a specific age bracket and geographical location.

Use Rakuten Viber Ads for targeted campaigns 

In contrast to traditional advertising, where tracking ROI can be challenging, Rakuten Viber Ads facilitate the attainment of measurable results. This is supported by high viewability rates and CTRs, robust targeting capabilities, and mechanisms for guiding customers from ad engagement to visiting the brand's bot or website for additional information. All of these features contribute to boosting ROI and ensuring that businesses achieve their goals with every resource they invest.

Rakuten Viber and the Changing Landscape of Advertising in the Future

As the advertising landscape continues to evolve, businesses are realizing the need to shift from traditional methods to more efficient and scalable options. One such option is Rakuten Viber Ads, which offer a unique and dynamic approach to advertising, leveraging the popularity and widespread usage of the Rakuten Viber messaging app. With their ability to capture users' attention in relevant moments, provide visually appealing content, and target a wide range of audience segments, Rakuten Viber Ads present a compelling alternative to traditional strategies. Moreover, the growing popularity of messaging apps makes Rakuten Viber Ads even more relevant in today's mobile-first age.

The future of advertising is set to be influenced by various paramount trends. First, we are progressing toward a mobile-first world. Consumers increasingly rely on mobile devices for price comparisons, product research, deal discovery, and shopping. Mobile commerce is anticipated to flourish in the future, necessitating advertising tailored for mobile viewing. Second, personalization is a crucial emerging trend. Brands are leveraging data to customize their customers' experiences. As retailers gain more access to customer information, this trend is predicted to soar.

In addition, the advent of superapps is an intriguing future prospect. Superapps offer comprehensive services including payments, transportation bookings, food deliveries, messaging, and much more. Superapps are growing in popularity globally and are forecasted to involve innovative technologies that enrich the shopping experience for customers. Platforms like Rakuten Viber align with this trend through the variety of features and integrations.

Superapp capabilities of Rakuten Viber for Business

The future of advertising promises to be more dynamic and personalized. Emerging technologies and trends will continue to shape the industry, and it's crucial that advertisers adapt and evolve according to these new advancements.

Feel free to contact our team if you'd like to learn more about Rakuten Viber Ads and elevate your advertising strategy.