The Types and Advantages of Rakuten Viber Business Messages

Viber limor-bailey
Limor Bailey
Partnerships Account Director
The Types and Advantages of Rakuten Viber Business Messages

There's no doubt that messaging apps are incredibly popular. In fact, approximately 95% of the global online population uses them every day. As a result, more and more businesses are beginning to recognize the potential of messaging and are leveraging their features to reach new customers and strengthen existing relationships. One of the most significant advantages of messaging apps is their ability to facilitate laser-focused, targeted marketing. They bring more opportunities for an immediate connection, allowing brands and businesses to send messages directly to customers' phones and ensure prompt visibility and engagement. 

In fact, a whopping 85% of users read messages within just 5 minutes after receiving it. This impressive statistic highlights the effectiveness of using messaging apps for brand-user communication, as it ensures that your message reaches your customers quickly and efficiently. In turn, this results in higher customer satisfaction and ultimately, increased revenue.

Additionally, multimedia capabilities of some messaging apps further enhance the user experience and offer even more engaging ways for businesses to connect with their customers. While more and more users share photos and videos on messaging apps daily, brands can do the same. This presents a unique opportunity for businesses to create visually appealing content that grabs the attention of their audience and encourages interaction. 

Rakuten Viber is accessible in over 190 countries and supports 44 languages, making it easy to reach more people and boost engagement via the app. In countries like Bulgaria, Greece, Serbia and others, Rakuten Viber's user base even surpasses 90% of the population. If you’re searching for a new approach to connect with your clients, Rakuten Viber Business Messages is the perfect solution.

The ability to get in front of the customers on a platform they already use daily makes Rakuten Viber Business Messages an incredibly powerful marketing tool. You can communicate with your clients one-to-one and set up large-scale messaging campaigns, keeping them informed about your latest products and services, and more.

Types, features, and advantages of Rakuten Viber Business Messages

There are three types of Rakuten Viber Business Messages: transactional, conversational, and promotional

Transactional messages can be used for sharing important notifications, for example, order statuses, delivery notifications, account updates, appointment reminders, OTPs, bank alerts, etc. 

Transactional Rakuten Viber Business Messages

Conversational messages allow two-way communication between a brand and its customers, making it easy to offer around-sales customer support. 

Conversational Rakuten Viber Business Messages

Promotional messages are the best way to send your customers personalized special offers, promo codes, and discounts. 

Promotional Rakuten Viber Business Messages

The advantages of Rakuten Viber Business Messages are multiple:

  • Personalization and segmentation. By integrating Rakuten Viber Business Messages with your CRM or CDP systems, you can tailor your content to specific customer segments, leading to higher customer satisfaction and improved conversion rates.
  • Cost optimization. Compared to traditional marketing channels, Rakuten Viber Business Messages offer a cost-effective way to reach and engage customers. By leveraging the power of messaging apps, businesses can reduce their marketing spend while still achieving impressive results.
  • Automation. Companies can use integrations to automate messaging campaigns on Rakuten Viber, making it easy to stay in touch with customers and minimize human involvement.
  • Improved customer support. Rakuten Viber offers businesses many features that enable seamless conversations and make it an essential tool for customer support. With Business Messages, you can streamline customer support processes, address customer concerns and resolve any issues quickly.
  • Rich media capabilities. Rakuten Viber Business Messages support a variety of multimedia content such as images, videos, emojis, and various types of files. This allows businesses to create captivating campaigns that resonate with their target audience, driving engagement and fostering stronger relationships.
  • User trust. As a business, you want to ensure your customers feel comfortable and confident when communicating with you. A verified Rakuten Viber Business Account helps show your clients that you are a legitimate business and that it’s safe to share information with you. This increases customer confidence and makes them more likely to do business with you.

How to Open a Rakuten Viber Business Account

The best part is that you can get started in a few simple steps. 

Select one of Rakuten Viber's trusted messaging partners and they will help you create a Rakuten Viber Business Account. Connect your customer management system, receive customer consent to communication, and start chatting. 

For 8 years already, businesses worldwide have trusted Rakuten Viber to help them communicate with their audiences in the most effective way possible.

Take QuadX, for example, who turned to our trusted messaging partner Promotexter. QuadX is a Philippines-based company that offers cross-border logistics services, allowing customers in the Philippines to receive goods from Europe and North America via ShippingCart service. When ShippingCart opened delivery from the UK, it used promotional Rakuten Viber Business Messages to attract more customers. The campaign targeted customers who had previously ordered from the US but hadn't tried UK delivery. By segmenting the audience and sending relevant messages, ShippingCart achieved a 300% growth in UK transactions. 

ShippingCart’s promotional campaign on Rakuten Viber

After successfully using promotional messages, the company turned to conversational Rakuten Viber Business Messages to create a VIP service for high-value customers. They launched a new service called ShippingCart Plus, allowing subscribers to chat with a Personal Account Manager via Rakuten Viber. Live agents provide sale alerts, advice during purchases, manage shipping details, and arrange special handling for users. Customers get concierge-like service online, and QuadX gets satisfied customers. 

Contact us today to learn more about opening your Rakuten Viber Business Account

5 Tips to Effectively Connect with Customers with Rakuten Viber 

Once you have an account, there are several things to keep in mind.

If you're a business owner, you know that high customer engagement is key to success. But how can you ensure you're doing your best to achieve it? Here are 5 tips on using Rakuten Viber Business Messages and expanding your marketing toolbox with other Rakuten Viber for Business solutions to engage your clients successfully:

  1. Stay personal. Personalize offers and create more engaging customer experiences. Rakuten Viber Business Messages provides companies with a wide range of features to help them customize texts and offers for each client. Studies show that 72% of users want to receive individual offers from businesses.
  2. Stay relevant. Send important information that matters to your audiences. With a message coming straight to their phones, clients will never miss an important update from your company. Additionally, you can set up an SMS fallback to guarantee that the message reaches your customer via SMS if the internet connection is not stable.
  3. Be interactive and creative. There are multiple ways to engage your customers. Surprise them. Listen to them. One of the options is engaging through branded Rakuten Viber Lenses. For example, you can create a lens that allows people to take selfies with your product. They can then share it with their friends, and you can track how many users have viewed the lens.
  4. Go viral with Rakuten Viber Stickers. By creating stickers, businesses can add a personal touch to their customers’ messages and make engaging marketing campaigns. Creating them is easy and only requires a few simple steps. They help show personality and can be used to promote your brand or product.
  5. Use Rakuten Viber Chatbots. Chatbots help businesses interact with clients more conveniently and efficiently, increasing engagement. Your customers can shop and pay with their help. Chatbots are a great way to automate your user flow, stay connected 24/7, and unload the work for your customer service representatives, allowing them to focus on more complex issues.
Rakuten Viber Lenses, Stickers, and Chatbot examples

In conclusion, Rakuten Viber Business Messages offer an innovative and effective way for businesses to connect with their customers on a platform they already use daily. With personalization and rich media capabilities, brands can create engaging campaigns that resonate with their target audience and foster stronger relationships. By leveraging Rakuten Viber's global reach and engaged audiences, businesses can improve customer satisfaction, streamline support, and ultimately increase revenue. Get started with a Rakuten Viber Business Account today and take advantage of these powerful marketing strategies to boost your customer engagement.