There's no doubt that messaging apps are incredibly popular. In fact, approximately 95% of the global online population uses them every day. As a result, more and more businesses are beginning to recognize the potential of messaging and are leveraging their features to reach new customers and strengthen existing relationships. One of the most significant advantages of messaging apps is their ability to facilitate laser-focused, targeted marketing. They bring more opportunities for an immediate connection, allowing brands and businesses to send messages directly to customers' phones and ensure prompt visibility and engagement.
In fact, a whopping 85% of users read messages within just 5 minutes after receiving it. This impressive statistic highlights the effectiveness of using messaging apps for brand-user communication, as it ensures that your message reaches your customers quickly and efficiently. In turn, this results in higher customer satisfaction and ultimately, increased revenue.
Additionally, multimedia capabilities of some messaging apps further enhance the user experience and offer even more engaging ways for businesses to connect with their customers. While more and more users share photos and videos on messaging apps daily, brands can do the same. This presents a unique opportunity for businesses to create visually appealing content that grabs the attention of their audience and encourages interaction.
Rakuten Viber is accessible in over 190 countries and supports 44 languages, making it easy to reach more people and boost engagement via the app. In countries like Bulgaria, Greece, Serbia and others, Rakuten Viber's user base even surpasses 90% of the population. If you’re searching for a new approach to connect with your clients, Rakuten Viber Business Messages is the perfect solution.
The ability to get in front of the customers on a platform they already use daily makes Rakuten Viber Business Messages an incredibly powerful marketing tool. You can communicate with your clients one-to-one and set up large-scale messaging campaigns, keeping them informed about your latest products and services, and more.
There are three types of Rakuten Viber Business Messages: transactional, conversational, and promotional.
Transactional messages can be used for sharing important notifications, for example, order statuses, delivery notifications, account updates, appointment reminders, OTPs, bank alerts, etc.
Conversational messages allow two-way communication between a brand and its customers, making it easy to offer around-sales customer support.
Promotional messages are the best way to send your customers personalized special offers, promo codes, and discounts.
The advantages of Rakuten Viber Business Messages are multiple:
The best part is that you can get started in a few simple steps.
Select one of Rakuten Viber's trusted messaging partners and they will help you create a Rakuten Viber Business Account. Connect your customer management system, receive customer consent to communication, and start chatting.
For 8 years already, businesses worldwide have trusted Rakuten Viber to help them communicate with their audiences in the most effective way possible.
Take QuadX, for example, who turned to our trusted messaging partner Promotexter. QuadX is a Philippines-based company that offers cross-border logistics services, allowing customers in the Philippines to receive goods from Europe and North America via ShippingCart service. When ShippingCart opened delivery from the UK, it used promotional Rakuten Viber Business Messages to attract more customers. The campaign targeted customers who had previously ordered from the US but hadn't tried UK delivery. By segmenting the audience and sending relevant messages, ShippingCart achieved a 300% growth in UK transactions.
After successfully using promotional messages, the company turned to conversational Rakuten Viber Business Messages to create a VIP service for high-value customers. They launched a new service called ShippingCart Plus, allowing subscribers to chat with a Personal Account Manager via Rakuten Viber. Live agents provide sale alerts, advice during purchases, manage shipping details, and arrange special handling for users. Customers get concierge-like service online, and QuadX gets satisfied customers.
Once you have an account, there are several things to keep in mind.
If you're a business owner, you know that high customer engagement is key to success. But how can you ensure you're doing your best to achieve it? Here are 5 tips on using Rakuten Viber Business Messages and expanding your marketing toolbox with other Rakuten Viber for Business solutions to engage your clients successfully:
In conclusion, Rakuten Viber Business Messages offer an innovative and effective way for businesses to connect with their customers on a platform they already use daily. With personalization and rich media capabilities, brands can create engaging campaigns that resonate with their target audience and foster stronger relationships. By leveraging Rakuten Viber's global reach and engaged audiences, businesses can improve customer satisfaction, streamline support, and ultimately increase revenue. Get started with a Rakuten Viber Business Account today and take advantage of these powerful marketing strategies to boost your customer engagement.