Viber Success Stories leroy-merlin

Leroy Merlin

Improving communication with existing customers using Viber Business Messages   

Faster customer service at checkout

+300%

Increase in basket size

+20%

Cost saving via Viber versus SMS

30%

Challenge

Leroy Merlin is Europe's number one home improvement retailer and third largest worldwide, with a huge network of stores in 12 countries globally.

They wanted to improve communication with members of their new loyalty program in Greece. Both transactional coupons and promotional messages needed to be effectively communicated to loyalty program members.

Solution

Leroy Merlin selected Viber Business Messages thanks to its large penetration in Greece, alongside its capability to use rich content and option to enable SMS fallback.

Viber Success Stories 1
quote

“We started working with Viber because it is a recognized and reliable channel in Greece. The rich content that Viber provides helps us make everyday work easier. It is very important for us to have a measurable channel in which we can learn more from our customers and their responsiveness to our actions”

katerina-karapantzidou
Katerina Karapantzidou
Customer Relationship - Specialist Leader Marketing, Leroy Merlin

This success story has been achieved in cooperation with

Viber Partners m-stat

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