Privatbank is the largest commercial bank in Ukraine in terms of number of clients, asset value and loan portfolio.
PrivatBank wished to engage a new target audience: active, digital native and mobile first. They wished to retain their position as a leading digital bank in Ukraine while increasing brand trust and customer loyalty.
Privatbank took advantage of Rakuten Viber's 95% smartphone market penetration in Ukraine to inform existing customers about their new banking products, attract the attention of potential customers and increase audience reach - all while reducing their marketing costs.
PrivatBank launched several campaigns: loan and credit, job recruitment and a chatbot release announcement.
To enrich their customer messaging experience and to increase their conversion rates, PrivatBank took advantage of the different Rakuten Viber Business Messages features: images, formatted messages and longer message sizes (up to 1000 characters).