Viber Success Stories privatbank

PrivatBank

Promoting banking products and increasing audience reach with Viber Business Messages

Increase in banking service usage on Viber

+10%

Increase in sales meetings booked on Viber

+10%

Challenge

Privatbank is the largest commercial bank in Ukraine in terms of number of clients, asset value and loan portfolio.

PrivatBank wished to engage a new target audience: active, digital native and mobile first. They wished to retain their position as a leading digital bank in Ukraine while increasing brand trust and customer loyalty.

Solution

Privatbank took advantage of Viber's 95% smartphone market penetration in Ukraine to inform existing customers about their new banking products, attract the attention of potential customers and increase audience reach - all while reducing their marketing costs.

Viber Success Stories 1
Results

PrivatBank launched several campaigns: loan and credit, job recruitment and a chatbot release announcement.

To enrich their customer messaging experience and to increase their conversion rates, PrivatBank took advantage of the different Viber Business Messages features: images, formatted messages and longer message sizes (up to 1000 characters).

This success story has been achieved in cooperation with

Viber Partners messaggio

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