Attracting and interacting with new customers using Rakuten Viber stickers and chatbots
Sticker pack downloads
Raiffeisen banka a.d. Beograd is one of the leading banks in Serbia and a member of Raiffeisen Bank International, one of the largest banking groups in Central and Eastern Europe. The bank develops its activities in three key business segments: corporate, retail, treasury and investment banking. Raiffeisen bank offers to its clients a comprehensive range of high quality banking services whilst retaining the understanding, trust and possibilities of the local banking market.
The bank wanted to boost their mobile footprint, interact with current and new customers in Serbia while providing an integrated digital experience - in and out of mobile apps.
Raiffeisen Bank created an animated “free & subscribe” Rakuten Viber sticker campaign and banking chatbot with native Serbian language to provide high quality customer support.
The Raiffeisen Bank sticker campaign has been a huge success among Serbian Rakuten Viber users, with increased brand awareness and audience engagement with the chatbot: