10 tips for creating a successful seasonal ad campaign

Viber zhanna-kobzeva
Zhanna Kobzeva
Account Director, Paid Media and Partnerships at Rakuten Viber
10 tips for creating a successful seasonal ad campaign

With St. Valentine’s Day just around the corner, we put together a list of 10 tips to help you create an effective seasonal ad campaign. These rules work for all marketing campaigns in 2022 but are especially true for mobile and messaging advertising.

1. Keep it simple.

When it comes to creating an effective seasonal ad, simplicity is key. You want your ad to be easy to understand and quickly grab people’s attention. Use strong visuals and a clear message to get your point across.

2. Make it personal.

People are more likely to respond to ads that feel personal. Make sure to target your campaign to specific demographics and tailor your messaging to resonate with your audience. 

3. Use festive visuals. 

Including festive visuals in your ad is a great way to evoke a positive emotional response from viewers. People are already in a festive mood around the holidays, so take advantage of this by using holiday-themed content in your ads. This will help to create a more festive atmosphere and make your ad more memorable.

4. Think outside the box.

Don’t be afraid to get creative. Try using unique or unexpected visuals to really capture people’s attention and get through the noise. This will help your ad stand out from the competition.

5. Keep it fresh.

It’s important to keep your seasonal ad campaign fresh throughout the season, so create multiple variations of the creative. This will help keep people engaged and interested in your brand.

6. Make it relevant.

It’s important that your seasonal ad is relevant to your target audience. This means tailoring your content and visuals to appeal not just to the specific demographics you’re trying to reach, but also to their interests. In our data-first world, it should be easy to create relevant content. If you have a CDP or a CRM, you can use audience insights to determine what creative works best for each of the audience segments.

7. Appeal to emotions.

People make decisions based on emotions, not logic. When you’re creating your ad campaign, think about what emotions you want to evoke in your audience. Do you want them to feel excited, nostalgic, loved, or happy? Once you know what emotions you want to target, you can craft your ad campaign.

8. Have a call to action.

Your ad should always have a clear call to action. This could be anything from visiting your website to making a purchase to calling your business. Without a clear call to action, your ad is less likely to be effective.

9. Make it shareable.

One of the best ways to make sure your ad campaign is successful is to make it shareable. This means designing ads that are eye-catching and interesting enough to catch people’s attention and make them want to share them with their friends. You can also encourage people to share your ads by offering special discounts or incentives for doing so.

10. Test, test, test!

As with all marketing campaigns, it is important to test different variations of your ad before launching it. This will help you to determine which version is most effective. You can test different copy, images, and even target audience segments. 

How do we know this? At Viber, we work with thousands of businesses from around the world, and they chose our platform to build one-to-one connections with their customers through Viber. Our messaging app is loved by hundreds of millions of users for its simplicity and convenience. In addition to features like messaging and calling, Viber offers a wide range of stickers, lenses, games, and other fun content to keep people entertained. Additionally, Viber is one of the most secure messaging apps on the market, providing end-to-end encryption for private and group users’ chats. All of this makes Viber a great way to reach out to your customers and keep them engaged with your brand.

There are multiple ways for businesses to connect with customers through Viber ads, stickers, Viber messaging solutions, and other content directly on your customers’ phones, creating a continuous conversation with them and keeping them interested in your brand.

With Viber, you can easily deliver targeted messages right to your customers’ phones. Some benefits of using Viber for seasonal ad campaigns include: 

  • Reach: Businesses can reach a large and diverse audience. 
  • Engagement: Viber users are highly engaged, there are 3M active users every 60 second, exchanging 1.2M pictures, 250K stickers and 300K “likes”.
  • Cost-effectiveness: Viber is a low-cost option for businesses looking to reach a large audience.
  • Personalized messages: Businesses can send highly personalized ads to their target audience, increasing the likelihood of conversion.
  • Targeting: businesses can target their audience by location, age, gender, and interests.
  • Conversions: Viber allows for high levels of engagement with users, which can result in more leads and conversions.
  • Real-time interaction: Viber ads are seen within minutes, making it an ideal channel for time-sensitive campaigns.

Learn more about  Viber For Business products and solutions that allow brands to stay connected with their customers at every step of the customer journey, and this is especially important during holidays.

Happy St.Valentines from all of us at Rakuten Viber! Start sending love to your customers today and let us help you deliver it in the most personal way possible. From stickers to ads, we have all the tools you need to make your customers feel loved this holiday.