How to use messaging marketing to drive real-world sales

Viber berina-tanovic
Berina Tanovic
Senior Messaging Partnership Manager at Rakuten Viber
How to use messaging marketing to drive real-world sales

With the advent of smartphones, messaging apps are more popular than ever. And with the rise of messaging apps comes the rise of messaging marketing. It is a relatively new form of marketing that uses messaging apps to reach potential customers. This way, businesses can send messages directly to people, bypassing traditional channels like email and social media. By reaching potential clients directly, companies can increase the chances of making a sale. And because messaging apps are so popular, brands can reach a large audience.

At Viber, we have seen firsthand the power of messaging marketing. Our Viber for Business solutions that include Viber Business Messages, Viber Chatbots and Viber Advertising services allow businesses to promote their products or services to a large number of people. Companies use Viber for Business in a number of ways, including sending promo codes for discounts and special offers, running contests and sweepstakes, and even facilitating online shopping through the messaging app. 

Messaging Marketing: The New Way to Drive Real-World Sales

In the age of the internet, when businesses are constantly searching for new ways to reach their target audiences, this method is one of the most effective ones. By sending out messages that promote your product or service, you can reach more people with a personal touch, which can be an extremely effective way to drive real-world sales. This strategy has revolutionized the way businesses market themselves. No longer are companies limited to advertising through traditional channels such as television, radio, and print media. Instead, they can connect directly with consumers through their smartphones.

Examples of messaging marketing on Viber 

The benefits of text message marketing are numerous. First, it is an extremely effective way to reach a large number of people quickly and efficiently. Secondly, it is a very cost-effective form of promotion. Finally, it offers businesses the ability to track responses and measure the effectiveness of their marketing campaigns. In short, this is a very powerful tool that can be used to drive sales. If you are not already using this form of marketing, now is the best time to start.

Getting Started With Messaging Marketing

If you don’t have a business account with Viber, these articles will help you learn the basics.

How to Open Viber Business Account

Viber Business Messages vs. SMS: Which Is Better for You?

Top Benefits of Viber Business Messages

And if you're new to messaging marketing, here are a few tips you may find useful:

1. Keep your goals in mind and stay focused on your objectives. What do you want to achieve with your messaging marketing campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can create creative content that is aligned with them.

2. Craft your messages to be clear and concise. Your messaging should be attention-grabbing and relevant to your audience. Use strong calls to action to encourage your clients. 

3. Make sure your message is relevant to your customers. Who do you want to reach with your messaging? What are their needs and interests? When you know your target audience, you can create messaging that resonates with them. Personalize your content as much as possible.

4. Timing is everything – send your messages at the right time that is relevant for exact situation and target audience.

5. A/B test your creative to see what works best. Always test your messaging before sending it out to your entire list. Try different subject lines, images, and call to actions to see what performs best. Then, continue to test and optimize your strategy over time to ensure continued success.

6. Always track your results and analyze your metrics. Make sure you keep an eye on your messaging campaign's performance so you can see what's working and what's not.

7. Be prepared to adjust and improve as you go.

8. Be creative and think outside the box. Don't be afraid and be creative when brainstorming ideas and coming up with new insights.

9. Automate as much as you can. This will allow you to set up messages in advance and schedule them to be sent out at a later date, as well as avoid a lot of manual work.

10. Have fun and enjoy the process

Following these tips will help you get started with messaging marketing and set you up for success.

The Benefits of Using Messaging Marketing to Drive Sales

In an increasingly competitive marketplace, traditional marketing channels are becoming less and less effective, and companies are forced to look for new ways to reach their customers. By sending targeted and personalized notifications directly to customers’ phones, businesses can reach them where they are most likely to be engaged. 

There are a number of reasons why businesses enjoy using messaging marketing, but the three most important ones are those that matter the most to every company:

  • Increased sales: You can promote special offers and discounts, which drives up sales.
  • Higher engagement: Clients who receive messages from businesses from their official accounts are more likely to read and respond to them, compared to other less personal forms of marketing such as TV or magazines.
  • Improved customer service: Messaging marketing can be used to quickly resolve issues and answer questions.

How to Measure the Success of Your Messaging Marketing Campaigns

As the world of marketing continues to evolve, so do the methods by which businesses measure the success of their campaigns. No longer can brands simply look at the number of leads generated or the amount of money spent on advertising. Instead, they must take a more holistic approach that takes into account the various touchpoints a customer has with their brand.

One of the most important aspects of measuring the success of a messaging marketing campaign is understanding customer engagement. This can be done by looking at metrics such as open rates, click-through rates, and unsubscribe rates. Additionally, it is important to look at how people are interacting with the content of your messages. Are they reading it, sharing it, or taking action?

Another important metric to consider is the ROI of your messaging marketing campaign. This can be tricky to calculate, but there are a few methods that can be used to get an accurate picture. One is to look at the cost per acquisition, which takes into account the cost of the campaign as well as the revenue generated from it. Another method is to look at the lifetime value of a customer, which takes into account not only the revenue generated from the campaign but the future revenue that is likely to be generated from that customer, too.

Regardless of the method you use to measure the success of your messaging marketing campaign, the important thing is to make sure you are constantly evaluating and tweaking your strategy. By doing so, you can ensure that your brand is as successful as possible and that the customers are always engaged with it. Just be sure to keep track of your goals! This will help you measure whether or not your messaging marketing campaigns are helping you achieve your overall business objectives. 

The Power of Messaging Marketing: How to Boost Sales and Keep Customers Engaged

There's no doubt that companies are always looking for ways to boost sales and increase profits. And while there are many marketing tools available to help them achieve this, messaging marketing is often overlooked. But the truth is, it can be a powerful instrument for businesses of all sizes. As people continue to demand faster, more convenient customer service, brands must consider new ways to meet those expectations. Messaging apps offer a unique opportunity to connect with people in real time, providing the fast, personal connection they crave. 

With Viber, businesses can reach a wider audience with targeted messages, special offers, and automated customer service. We can help you boost sales and create a stable, trustworthy relationship with your customers. If you're thinking about giving messaging marketing a try, Viber is the perfect platform to  take your business to the next level. 

Contact us today to learn more

Success stories with Viber Business Messages

Businesses That Nailed Messaging Marketing

There are plenty of businesses that have used this strategy successfully to achieve their goals. Here are just a few examples:

QuadX, a Philippine-based company that specializes in digital logistics and e-commerce fulfillment, is one example. With QuadX's ShippingCart service, online shoppers in the Philippines can receive orders from North American and European vendors. After launching the UK delivery service, QuadX wanted to increase the volume of purchases from UK merchants. Their audience was segmented to target those who previously bought from US sellers but had not tried UK shipping. With the help of Viber's official messaging partner, Promotexter, QuadX then targeted this specific audience with personalized business messages on Viber. Results? 25% of US shoppers reached via Viber made a purchase from the UK; 187% KPI achievement with 300% YoY growth in UK transactions.

Another successful example is Primer Group of Companies, which sought to provide customers with a safe purchasing channel during the pandemic. With the help of Infobip, Viber's official partner, they enabled online purchases using digital vouchers containing discounts sent through Viber Business Messages. The results were quite impressive, with a 53% code redemption conversion rate and a 401% increase in sales.

These are just a few examples of businesses that have used messaging marketing to great effect. If you're planning to use messaging marketing to reach and engage your customers, get some inspiration from other Viber’s success stories.