In today's highly competitive e-commerce landscape, retailers need to use every tool at their disposal to engage with customers, drive sales, and outperform the competition. One of the most powerful tools available to retailers is Viber. A global messaging and calling app with over a billion downloads on Android worldwide, Viber's messaging and advertising capabilities help e-commerce retailers maximize conversions and performance.
In this blog post, we will explore how you can unlock the potential of Viber for your e-commerce business.
More than two-thirds of the global population used mobile phones in 2022, up 95 million from 2021. As mobile usage continues to increase, so does the need for brands to engage with their buyers on mobile. Viber allows you to do just that, with its range of messaging and advertising solutions.
Viber’s capabilities for brands allow providing customer support, sending notifications, promotions, and other communications directly to customers’ phones. Your messages are seen, and customers are more likely to open and interact with notifications on their phones than they are with emails or other media.
Viber Business Messages are ideal for sending targeted messages and building dialogue with your audience. These messages can be sent as personalized campaigns or conversations that help you nurture leads, drive sales, and foster loyal customers.
In 2022, we have seen an increase in all types of messaging, across all markets.
Each of the Viber Business Messages types provides e-commerce and retail businesses with a wealth of engagement opportunities resulting in conversions. Some ideas include:
The benefits of such type of outreach are twofold: it builds trust and loyalty with your customers, and it boosts your marketing ROI. Learn more about Viber Business Messages.
Chatbots have become increasingly popular as a tool for providing quick, automated customer service and support. Viber Chatbots are easy-to-use—you can create a chatbot yourself or with help of our messaging partners to handle a variety of tasks, such as:
By integrating a chatbot into your Viber messaging strategy, you can provide your customers with instant, 24/7 support without needing to invest in a large customer service team—giving customer service representatives the opportunity to focus on more complex tasks. This not only saves you time and resources but also helps to improve customer satisfaction and increase sales.
Viber offers a variety of advertising solutions that can help you reach a wider audience and drive more traffic to your e-commerce store. Some options include:
Augmented reality lenses are a fun and interactive way to engage with your audience. This advertising solution is great for promoting your brand and products, highlighting your latest innovations, and creating an immersive experience for customers.
Lenses are perfect for any occasion, whether it’s a product launch, a holiday special, or simply a way to show off your brand’s personality. They can be used to create a memorable engagement, as well as drive brand awareness and recognition.
An example of a branded use case is allowing users to try on products virtually, "try before you buy". This can be a great way to add some creativity to Viber messaging for retailers and increase conversions.
These are just a few examples of how Viber’s solutions can support retailers and help sell more.
Contact us to learn more about the Viber toolkit for marketers to see what works best for your business.
To maximize the effectiveness of your marketing strategy, it's essential to track key performance metrics and make data-driven decisions. Analyze your campaigns, identify trends and optimize accordingly.
Start exploring Viber for Business solutions today and unlock the full power of this versatile messaging and advertising platform.