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<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/">Rakuten Viber</a> has partnered with<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://doubleverify.com/">&nbsp;DoubleVerify</a>, a leading software platform to verify media quality, optimize ad performance and prove campaign outcomes. With this partnership, advertisers can confidently engage real users across Viber’s trusted ad inventory.&nbsp;This approach is intended to protect their reputation and ensure their budgets are spent effectively.Tens of thousands of brands already use Viber to reach its highly engaged users worldwide via ads. DoubleVerify’s technology helps advertisers monitor where their ads are displayed, measure viewability, and give brands added transparency into their campaigns, helping them reach the right audience and deliver effective results.Brands<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">&nbsp;running ads</a> on Viber will now be able to:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Measure brand suitability and align ads with appropriate content</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Monitor viewability and filter out invalid traffic</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Track impact, measure results, and optimize campaigns with granular media quality and performance insights</li></ul>The research from the DV Fraud Lab revealed that general invalid ad traffic generated by bots has risen by&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://doubleverify.com/blog/web/verify/ai-crawlers-and-scrapers-are-contributing-to-an-increase-in-general-invalid-traffic">86%</a>. At the same time,&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://page.warc.com/the-future-of-programmatic-2024.html">6 in 10</a> advertisers are most concerned about where their ads appear and the context around them. To address these concerns, Viber now offers brands extra confidence that their campaigns are running in a suitable environment, which marks an important step for the advertising industry.“Security and privacy are at the core of everything we do at Rakuten Viber,” said Jean-Marc Alomassor, Senior Director of Advertising Solutions at Rakuten Viber. “Our partnership with DoubleVerify gives advertisers peace of mind to place their campaigns with confidence, knowing they are safe, transparent, and impactful.”“This partnership allows us to support Rakuten Viber in maintaining the highest standards for contextually appropriate advertising and campaign effectiveness,” said David Goddard, SVP of Business Development, Measurement and Publisher Solutions at DV. “Together, we help advertisers reach their audiences in a trusted and engaging environment.”&nbsp;

Advertisers are given extra confidence that their campaigns run in a suitable environment

Rakuten Viber strengthens tools to optimize ad placements and performance with DoubleVerify partnership

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