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<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/">Rakuten Viber</a> is teaming up with ad-tech leader&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://happydemics.com/">Happydemics</a> to move beyond traditional view metrics and to help brands understand how their ads impact consumer perceptions. With the partnership, advertisers gain access to a unified, real-time dashboard that quantifies the brand lift of their campaigns on Viber. By measuring metrics like ad recall and purchase intent, the system identifies which creative elements work best, allowing brands to optimise their performance across the marketing funnel.Today’s marketers are under more pressure than ever to justify every dollar spent. With&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://investors.nielseniq.com/news/news-details/2025/CMOs-Face-a-Reputation-and-Results-Reckoning-According-to-NIQs-2026-Outlook/default.aspx#:~:text=CHICAGO%2D%2D(BUSINESS%20WIRE)%2D%2D,brand%20building%20and%20revenue%20accountability.">84%</a> of CMOs now prioritizing ROI as their primary metric for budget allocation, there is a demand for high-quality data around campaign performance.&nbsp;Through this partnership, Viber enables brands to measure brand lift with a privacy-first, cross-media methodology. Happydemics combines probability of exposure with ad recall. By collecting real-time, voluntary feedback from people who remember seeing the ad versus those who don’t, the approach delivers reliable and comparable insights across channels and formats, without relying on cookies or user tracking.By using AI, the system compares these results against industry standards and gives brands actionable recommendations on how to make their future ads more effective. This empowers advertisers to optimise their marketing spend, making their investments more accountable.&nbsp;“We aim to help brands build campaigns that truly resonate with people, and we see a growing appetite for insights that go beyond standard metrics,” said&nbsp;Jean-Marc Alomassor, VP, Advertising Solutions at Rakuten Viber. “While reach and impressions are the foundation, this partnership adds the human layer. It shows brands how they are actually changing perceptions and driving decisions, not just how many screens they landed on.”Virginie Chesnais, CMO at Happydemics says: "For too long, digital advertising performance has been reduced to visibility metrics. This partnership with Rakuten Viber enables brands to reconnect exposure with real impact, understanding how advertising shifts perception, intent, and preference. By benchmarking performance across media and regions, and combining human insights with AI-powered optimization, brands can confidently optimize creative and investment decisions, at scale."&nbsp;Businesses can get these new insights for all&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber advertising</a> solutions, from native and display ads to branded content.&nbsp;

Learn more about the new advertising partnership

Rakuten Viber and Happydemics bridge the gap between ad impressions and human perception

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