The Rise of Personalization in Mobile Marketing

In the past, businesses would use a one-size-fits-all marketing approach to reach as many people as possible. However, with the advent of new technologies, companies are now able to hit specific demographics with unique, personalized messages. This shift towards more targeted and individual marketing strategies is being driven by the need to be more efficient with budgets, and to better engage with potential customers. Now, businesses are able to target specific demographics with tailored content, which wasn't possible with traditional marketing methods.

Another reason for the transition to more personalized marketing approaches is the increasing use of data analytics. With user consent, businesses are now able to collect huge amounts of information on their clients and use it to create unique, tailored campaigns. For example, a knowledge of a customer’s purchase history to target them with ads for products that they are likely to be interested in, is much more effective than the old marketing approaches, and it is one of the main reasons why companies are shifting towards more personalized techniques. It is benefiting businesses and clients alike, and it is likely to continue in the years to come.

Besides this, another reason why businesses around the world are shifting towards more targeted and personalized marketing approaches is the rise in the number of smartphone users and the increasing consumption of mobile content. With more people using mobile devices on a daily basis, it is easier for businesses to send targeted messages and provide a more personalized customer experience. 

Here at Viber, we have seen significant growth in usage across all our key metrics, including messages sent (500 billion), number of calls (36 billion), stickers exchanged (15 billion), delivered business messages (7.5 billion) and others. 

Therefore, personalized campaigns are more likely to result in conversions, as people are more likely to engage with content that is relevant to them. In addition, targeted marketing is more cost-effective, as businesses are not wasting their time and money reaching out to those who are not interested in what they have to offer.

Today, mobile marketing is key to connecting with customers on a personal level. And with Viber, companies have yet another powerful tool at their disposal. It can be used to send one-to-one and group business messages, provide 24/7 support via chatbots, or promote your product via non-intrusive in-app ads based on your targeted segments. And what's more, Viber offers a variety of features that businesses can take advantage of, such as the ability to send not just text, but also photos and videos via business messages or engage the audience in a creative way via branded stickers or AR lenses. So if you're searching for yet another way to connect with your customers, be sure to give Viber a try.

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Mobile Marketing Trends: From Mass Marketing to One-to-One Conversations

Just a few years ago, it was all about mass marketing – think TV commercials and print ads. Showing an ad to as many people as possible, in the hopes that a few would respond. But times have changed, and so have the strategies we use now. Today, marketers are increasingly looking at one-to-one conversations – connecting with individual customers and prospects on a personal level, and tailoring the message to their specific needs and interests. It’s a more intimate form of marketing, and it’s proving to be more effective than the old approach. If you want to stay ahead of the curve, this is the trend you need to be following.

Until recently, most of us have been used to receiving generic, one-size-fits-all marketing messages on our mobile devices. But now, companies are finally starting to realize the potential of personalization. This shift towards more targeted and relevant content has been made possible by the rise of big data and the ability to harness it to create customized customer experiences. With the rise of the mobile internet, people are accessing websites and services more often on their phones than on their PCs. And with the development of smartphones, people are using them for more complex activities, such as online shopping and banking. This has had a significant impact on the way businesses can market to their audiences.

Today’s consumers are more in control than ever before. They want to interact with brands directly through their mobile devices, and this is a trend that is only going to continue to grow. In order to truly connect with your customers and provide them with the level of service they expect, it is important that you are able to communicate with them directly and in a way that is relevant to them. You need to be able to personalize your messages in order to provide the best possible customer experience. This is being driven by the increasing use of chatbots and AI-powered messaging apps like Viber.

Besides this, there's a growing trend for companies to use mobile marketing to build deeper relationships with their customers through things like loyalty programs and personalized recommendations. It's an exciting and ever-changing field, so if you're not already using modern tools to reach your customers, now is the time to start!

Examples of Personalization in Mobile Marketing

What is personalization in marketing? It is the process of tailoring content and experiences to match the interests and needs of a specific individual. In the context of mobile marketing, it can take many forms, from using someone’s location to deliver targeted content and offers, to operating demographic data to customize the user experience. When done right, personalization can be a powerful tool for businesses. By customizing content and experiences for every individual, you can create a more engaging and relevant campaign, which can lead to improved customer loyalty and bigger conversions. Additionally, personalization can help you better understand your clients, and what they want and need from your brand. This insight can be used to inform your broader marketing strategy.

Some examples of personalization include: 

• Interest-based content - this could be a notification about a new product that is of interest to a customer, post-call ads with a relevant offering, or a message that contains content that is related to their interests.
• Personalized experiences - for example, an offer that is tailored to a customer specific needs, or a message that is sent at a time that is convenient for them.
• Location-based content - an example is a notification that tells a user about a sale at a store near them, or a message that offers directions to the nearest location.
• Demographic data - this could be used to show content that is relevant to a customer’s age, gender, or interests.

The benefits are clear - personalization can help you boost sales, conversions, and customer loyalty. This can be done through things like targeted messaging, customizing content, and even creating unique experiences. By tailoring notifications to individual clients, businesses can create more meaningful connections that lead to better results.

CDP And Audience Segmentation: The Perfect Match

As the digital landscape continues to evolve, so does the need for effective customer data management. Marketers are always searching for ways to better understand their audience and deliver the most relevant message possible. CDP (Customer Data Platform) is a tool that can help you do just that by consolidating client information into a single piece. It can then be used to create audience segments, which can be used to more effectively target your marketing campaigns. Businesses can operate CDPs to collect data from a variety of sources, including online and offline interactions, social media, and third-party data providers. This information is then normalized and organized into a single platform, making it easy to segment your audience and hit them with the most relevant message.

Audience segmentation is a truly powerful tool that can help you improve your campaigns and better understand your customers. CDPs make it easy to create elements, which can then be used to target your marketing more effectively. If you’re searching for a way to get to know your clients and create more suitable messages, it may be the right instrument for you. CDPs offer businesses a unique opportunity to segment their audiences in a variety of ways. 

In addition to segmenting audiences, CDPs can be used to create dynamic customer profiles that include detailed information about each client. This way, you can deliver personalized marketing messages that are tailored to the individual. 

Personalization in Mobile Marketing: Getting Started

It's no secret that personalization can be a powerful tool in mobile marketing. By tailoring your messages and content to the specific needs and interests of your target audience, you can create a more engaging and effective campaign. But how do you get started with personalization? Here are a few tips:

1. Define your target audience. Who are you trying to reach with your ad? What are their needs and interests? Take some time to segment your clients and create targeted messages for each group.
2. Get consent and collect data. It can include information like demographics, location, and purchase history. The better quality data you have, the better you can personalize your mobile marketing campaign. By segmenting your audience, you can send more targeted and relevant messages that are more likely to engage each individual.
3. Use the data. Once you have all the data you need, it's time to put it to use. Operate it to create targeted messages and content that will resonate with your audience. Be sure to use personalization tokens - they are a great way to add a personal touch to your ads. For example, you can use the recipient’s name, company, or other information in the message. This helps to create a more personalized approach that is more likely to be read and responded to.
4. Then, test and measure your results to see what works best. A/B testing is a great way to fine-tune your mobile marketing messages. By testing different versions of your ad, you can determine which one is more effective at generating a response. This will help you improve the overall effectiveness of your ads.

By following these tips, you can get started with personalization in your mobile marketing, it is an essential part of creating a successful campaign.

Personalized Content and Viber As Your Best Tool

Viber offers a suite of features designed to help businesses better communicate with their clients. Companies can use the app to send one-to-one or group messages, as well as media, including images, videos, and links, add CTA buttons and more. Viber offers a wide range of features to help brands improve their customer communication. For example, you can set up automatic messages to welcome new clients or send appointment reminders. Besides this, auto-notifications can be triggered by user actions, such as subscribing to a service or making a purchase.

Messenger Marketing: Viber Messaging Solutions for Businesses and Brands

Businesses can use Viber to collect feedback and track customer engagement, too. The app will show you how many users are reading and responding to your messages. Viber’s rich media features make it an ideal platform for companies to send personalized content to their customers. With us, brands can send highly relevant and targeted conversational or promotional messages that are more likely to be read and responded to. This makes Viber an ideal platform for brands to build better relationships with their clients. With our app, you can segment your audience, target specific demographics, and track the performance of your content. So whether you're planning to reach a new clientele or deepen your relationship with your existing customers, Viber is here to help achieve those goals. 

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Personalize Your Mobile Marketing for Greater Engagement

In today's business world, it's more important than ever to connect with customers where they are. It can help you create a more seamless and personalized experience for them, which can, in turn, lead to more conversions and higher levels of client satisfaction. However, it is important to ensure that your strategy is well-thought-out and carefully executed, as too much personalization can be perceived as intrusive and turn users away. When used in moderation, it can be a really powerful tool. Viber offers businesses a great way to reach their target audience through individualized messages and content. We can help you increase sales, build loyalty, and improve customer satisfaction. If you're ready to take your business to the next level with personalized content, contact us today.