The Ultimate Guide to Mobile Marketing for E-Commerce Businesses

Viber mariia-martyrosian
Mariia Martyrosian
Global PR & Marketing Innovations Director at Rakuten Viber
The Ultimate Guide to Mobile Marketing for E-Commerce Businesses

As the world increasingly moves online, mobile devices are becoming the preferred choice for many activities, including online shopping. There are many reasons for this, but mostly it's all about convenience and ease of use. With a smartphone, customers can easily compare prices, check product reviews, and make purchases without ever having to leave their homes. This is a huge advantage over traditional shopping, which requires more time and effort. In addition, mobile devices are much easier to carry around than laptops or desktop computers, making them the ideal choice for people who want to shop online while on the go.

The Future of Shopping. From E-Commerce to M-Commerce and C-Commerce

According to eMarketer, retail m-commerce sales hit $359.32 billion in 2021, which was an increase of 15.2% over 2020. And this number is expected to double by 2025. There are many reasons for such incredible growth, from the ability to place an order quickly to mobile devices becoming more secure. Customers can now rest assured that their personal and financial information is safe when they shop on their smartphones, and all needed tools are always in their pocket. The market is constantly growing, making it more and more profitable for businesses to turn to m-commerce in order to increase their sales and attract new clients.

If you’re not already using mobile marketing to promote your e-commerce business, now is the time to start. And this blog post explains why.

Mobile Marketing: The Future of Marketing Communications

Mobile marketing is the practice of promoting your business or product on mobile devices, such as phones and tablets. It can be used for a variety of purposes, such as increasing brand awareness, generating leads, or even driving sales. There are a number of ways to go about mobile marketing, and the most effective strategies will vary depending on your business goals. However, some common tactics include creating a mobile-friendly website, developing an app, using messengers to contact customers, and running targeted ads on social media.

With almost 15 billion mobile devices in use around the world, it’s clear that mobile marketing is not a trend that you as a business owner can afford to ignore. Gadgets are now an integral part of our everyday lives, and that means they offer a unique and powerful way to reach your target audience in a way that wasn't possible before. Now, you can connect with your customers on a personal level. Unlike other marketing channels, mobile provides a direct line of communication that can be used to build relationships and trust. It is a powerful and versatile tool that can be used to achieve a variety of business goals. It can help you reach a wider audience, boost engagement, improve your ROI, and more.

Mobile marketing is the future because it allows brands to reach a larger audience with a more personal message. This way, companies can target their campaigns to specific demographics, making them more relevant to the audience. Additionally, mobile marketing is more affordable than traditional methods, making it a more viable option for small businesses. It is a more personal, interactive, and immediate form of advertising that allows businesses to reach their customers where they are, when they are comfortable, and with the message they want. Long story short, mobile marketing is simple, convenient, and effective. This rapidly growing commercial instrument is sure to help your business succeed.

Rakuten Viber for Business offers several ways for brands to interact with customers. You can use the app to send one-to-one messages, create a chatbot, or even promote your brand to a wide audience with native and engaging advertising. Rakuten Viber also offers a range of features that can help you interact with your customers in a more engaging way, such as the ability to share photos and videos. Learn more about products and services available for businesses through Rakuten Viber and get started today.

Mobile marketing with Rakuten Viber for Business solutions

The Benefits of Mobile Marketing for E-Commerce Businesses

Mobile marketing is one of the most effective ways to connect with potential and current customers for e-commerce businesses. There are a number of benefits that come with investing in it. Some of the most notable ones include:

  • A larger audience. There are more mobile phone users than ever before. This presents a huge opportunity for brands to reach a larger audience through mobile marketing.
  • Increased reach. Mobile devices are used by people of all ages, all around the world. This gives you the opportunity to reach a much wider clientele than you would with other channels and tools.
  • Higher engagement. People are more likely to pay attention to and interact with mobile content than they are with other forms of marketing. This means you can achieve higher levels of interest and get your message across more effectively.
  • Better targeting. Mobile offers a wealth of data that can be used to target potential and current customers more effectively. This allows you to create more personalized campaigns that are more likely to get results.
  • Increased sales. Ultimately, mobile marketing can lead to more sales for your e-commerce business. If you can reach and engage your target audience, you’ll be in a much better position to convert them into paying customers.

If you’re not using mobile marketing for your e-commerce business, you’re missing out on a huge opportunity. This modern approach can help you reach a larger audience, increase engagement, and boost sales. Today, it is one of the most efficient and effective ways to grow your brand. Mobile marketing is highly personal and intimate, making it the perfect way to connect with e-commerce customers and prospects on a personal level. It is convenient and interactive, which helps businesses build stable long-term relationships with their clients. Besides this, it is trackable, so you can analyze the performance of your mobile marketing campaigns to see what’s working and what’s not. 

In a world where people are constantly on the go, it’s important to be able to reach them where they are. Mobile marketing allows you to do just that. And plus, it is very cost-effective. This makes it a great option for businesses of all sizes.

Effective Mobile Marketing Strategy: Key Elements

In order to create a successful strategy, there are key elements that must be included. 

First of all, it must be well-planned and organized. It is important to know your target audience and what type of messaging will resonate with them. For example, if you want to reach a wide clientele, you might want to consider using a mobile messaging campaign in an app such as Rakuten Viber, a mobile website, or an app. You must consider the timing of your campaign and how often you will reach out to customers, too. 

Besides this, your mobile marketing strategy should be designed to drive conversions. Make sure your content is relevant, interesting, and engaging — it is the most important part of your campaign. 

Make it easy for clients to take the next step, whether it is downloading a coupon, signing up for a newsletter, or making a purchase. Use strong call-to-actions and clear messaging to guide people through the conversion process. 

And finally, measure the success of your mobile marketing strategy and make adjustments as needed. Evaluate your click-through and conversion rates and other key metrics to ensure that your campaign is performing well. Then, make changes to your strategy based on your findings and continue to optimize your mobile marketing efforts. 

By including these key elements in your planning, you can ensure that your campaigns are successful and that your target audience is reached. Mobile marketing allows you to reach your customers where they are, and where they are most likely to be engaged. 

5 Tips for Creating a Successful Mobile Marketing Campaign

Mobile marketing is one of the most efficient and effective ways to connect with customers and promote your product or service. It allows you to reach a wide audience with a personalized message and can be used to target specific demographics and geographical areas. However, mobile marketing is not without its challenges, and there are a few things to keep in mind to ensure your communication is successful. Here are some tips for creating an awesome campaign:

  1. Keep it short and sweet. With mobile devices, people are used to consuming information in small bites. Keep your message concise and to the point, and make sure it’s easy to understand. Avoid using too much text or complex images that will be difficult to view on a small screen. Keep your message clear and make sure your call to action is easy to follow.
  2. Use visuals. Make your content visually appealing by using images and videos. Mobile users are more likely to engage with content that is easy on the eye.
  3. Be creative. Stand out from the crowd by thinking outside the box. Be imaginative and original with your mobile marketing campaign and come up with something that will grab people’s attention. Besides this, include the recipient's name in your ads and promotional messages, when possible. Personalized messages are more likely to be read and acted upon than generic ones.
  4. Timing is everything. Make sure you time your campaign carefully. Sending out a generic message that isn't relevant to what's going on in your customers' lives is a sure way to lose their interest. You shouldn't bombard people with too many messages and ads, but you don’t want to miss the opportunity to reach your target audience, too.
  5. Test, test, test. Before you launch your mobile marketing campaign, test it out to make sure everything is working as it should. Send test messages to a small group of people to see how they respond, and make sure to track your results so you can gauge the effectiveness of your campaign.

By following these tips, you can create a successful mobile marketing campaign that will reach a wide audience and promote your product or service. 

How E-Commerce Businesses Use Mobile Marketing to Increase Sales: Case Study

Here are some success stories of brands that have used mobile marketing to their advantage. 

A good example is Primer Group of Companies, a retailer in the Philippines that distributes consumer goods from different brands. Due to pandemic quarantine restrictions, Primer turned to Rakuten Viber Business Messages to establish its online presence. With the help of Rakuten Viber's messaging partner Infobip, Primer enabled online purchases for its e-commerce store Bratpack with digital vouchers sent through Viber Business Messages. In total, the brand saw a 401% uptick in sales and achieved a 53% code redemption conversion rate.

QuadX, a Philippine-based company that specializes in digital logistics and e-commerce fulfillment, is another fantastic example. Online shoppers in the Philippines can receive orders from North American and European vendors using QuadX's ShippingCart service. It was QuadX's goal to increase the volume of purchases from UK merchants after launching its UK delivery service. They targeted people who had previously bought from US sellers but hadn't tried UK shipping. Then, QuadX targeted this specific audience with personalized business messages on Rakuten Viber with the help of Promotexter, Rakuten Viber's official messaging partner. Results were impressive: 25% of US shoppers reached via Rakuten Viber made a purchase from the UK; 187% KPI achievement with 300% YoY growth in UK transactions.

Examples of successful mobile marketing on Rakuten Viber

Mobile Marketing: An Essential Tool for Any E-Commerce Business

As mobile devices become increasingly ubiquitous, mobile marketing is becoming more and more important for businesses. It can be a great way to reach out to potential and existing customers, as well as to drive traffic to your e-commerce website or online store. 

By going to messaging apps, creating a smartphone-friendly website and using chatbots, brands can reach a wider audience and increase sales. Rakuten Viber’s blog is the ultimate guide to mobile marketing for e-commerce companies, providing tips and resources on how to grow and promote your business. Our blog helps brands to leverage mobile marketing for e-commerce by sharing insights on how to effectively reach and engage mobile consumers. 

Rakuten Viber Business Solutions for Retailers: How to Increase Sales and Engagement

How to use messaging marketing to drive real-world sales

By sharing case studies and best practices, we help companies understand how modern tools can be used to drive conversions and sales. In addition, Rakuten Viber’s blog provides guidance on how to reach more consumers and boost your bottom line. As an e-commerce business, you know that staying ahead of the curve is key to success. And we’re here to help you stay ahead of the competition. Let Rakuten Viber be your guide to the world of mobile marketing!