CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Shoppers are getting more tech-savvy than ever, and they grow to appreciate brands that see them as more than just numbers. It's particularly noticeable when it comes to younger audiences – today, you can no longer rely on outdated marketing strategies. Besides, recent studies about the shift to digital shopping speak for themselves:<ul><li style="text-align:justify;">Physical store sales have declined by over 60% (*1)</li><li style="text-align:justify;">90% of pre-purchasing research happens online (*2)</li><li style="text-align:justify;">53% of marketers already used mobile messaging as part of their marketing strategy in 2020 (*3)</li><li style="text-align:justify;">75% of customers want to message a business(* 4)</li><li style="text-align:justify;">72% of customers only engage with marketing messages customized to their specific interests(* 5)</li><li style="text-align:justify;">71% Expect brands to communicate with them in real time(* 6)</li><li style="text-align:justify;">85% Will read a message sent from a brand in a messaging app (*7)</li><li style="text-align:justify;">20% Daily time spent per user on mobile (*8)</li></ul>The average shopper today has high expectations and even higher purchasing power. As they are constantly bombarded with marketing materials, it gets increasingly difficult for brands to reach them with their message.Old-fashioned marketing channels are becoming less effective, let alone they are pricey. Today, more FMCG brands turn to Rakuten Viber – a <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-2-viber-a-trending-superapp/">Superapp</a> that has all the resources for businesses to build successful marketing campaigns and build effective communication with their audiences. With Rakuten Viber, you can send personalized messages, images, and video content directly to your consumers' phones without being intrusive. This way, you can reach people where they are and connect with them in a more unique, tailored way. Additionally, Rakuten Viber's user base is growing rapidly, which provides even more opportunities for your company to gain new clients. Our platform is an excellent instrument for businesses of all sizes, regardless of what the goals are. Whether you want to improve your customer service, marketing, or sales, Rakuten Viber is a faultless choice.<h2 style="text-align:justify;">Rakuten Viber is a powerful marketing tool – make sure you're using it right.</h2>As a business, you always want to be where your clients are. Rakuten Viber has over 1 billion Android downloads and is available in more than 190 countries and 44 languages – that's a lot of potential customers you could reach with your marketing messages. Besides, it provides a variety of features that can be beneficial for brands when it comes to commerce and outreach. The platform offers a high degree of marketing content customization, which means you can adapt your messages to specific target audiences.FMCG businesses can use Rakuten Viber at all steps of the customer journey, including attracting, interacting, transacting, and staying in contact.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_is_a_powerful_marketing_tool_make_sure_you_re_using_it_right_54c779b417.png"><figcaption>Rakuten Viber for Business for each step of the customer journey</figcaption></figure>In this article, we’d like to focus on Rakuten <a href="https://www.forbusiness.viber.com/en/business-messages/">Viber Business Messages</a> and how FMCG companies can use them to reach audiences and hold their attention.<h2 style="text-align:justify;">Types of Rakuten Viber Business Messages</h2>There are three types of Rakuten Viber Business Messages, and each type can be used for different purposes.<a href="https://www.forbusiness.viber.com/en/blog/post/conversation-not-monologue-engage-with-your-audience-on-viber/">Conversational</a>: Exchange information and build relationships with your clients. Use Rakuten Viber to provide quick and easy real-time help to any consumer. Answer questions, resolve issues, and provide updates – all without the need for a phone call. With this approach, you will be able to create a strong bond with your audience, which can work wonders for your brand image.&nbsp;Transactional: They can be sent after a purchase, when a subscription is confirmed, or when a customer completes a task such as setting up a new account or password. Transactional messages are a great way to keep your clients updated on the status of their orders and subscriptions. The messages are typically sent automatically and include only relevant information to the recipient, without extra promo materials and multimedia content.Promotional: Generate interest in your products or services and reach out to your clients with special offers via Rakuten Viber. Segment users by age, gender, location, and interests – this ensures that your marketing messages are seen by people who are most likely to be interested in your brand.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Conversational_transactional_and_promotional_Viber_Business_Messages_9ff34cc024.png"><figcaption>Conversational, transactional, and promotional Rakuten Viber Business Messages</figcaption></figure><h2 style="text-align:justify;">Rakuten Viber Chatbots</h2>The use of automated messaging practices is essential for FMCG today. They can provide 24/7 assistance to your client and significantly reduce support costs by automating simple tasks like FAQs and simple client service requests. With the recent advances in technology, <a href="https://www.forbusiness.viber.com/en/blog/post/the-evolution-of-chatbots/">chatbots are often indistinguishable</a> from a live assistant support.<a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a> can understand and respond to natural language input from humans. This allows businesses to interact with their customers more naturally, providing a quicker and more efficient customer experience. Shoppers don't have to wait for a human operator to be available to get their issues resolved. Chatbots follow pre-written prompts and scripts for the most popular questions and get to the root of their query in seconds. Additionally, Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/viber-updates-its-chatbot-commercial-terms/">Viber Chatbots are highly cost-effective</a>.&nbsp;In terms of FMCG in traditional retail as well as in e-commerce, Rakuten Viber is an ultimate tool to ensure connection between the brand and the customer. Whether you need a platform to send Back In Stock and Restock alerts, share important updates and announcements, or provide customer support, it is an excellent platform to do so.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Chatbots_for_FMCG_and_retail_be8f8c2f05.png"><figcaption>Rakuten Viber Chatbots for FMCG and retail</figcaption></figure><h2 style="text-align:justify;">Case Studies: FMCG and retail companies that have successfully used Rakuten Viber</h2>Many FMCG companies are now using our platform to achieve their marketing and sales goals. Its diverse messaging features and rich media implementation opportunities allow businesses to share engaging multimedia content that can capture attention and drive conversions. Here are some of the most inspiring examples:<a href="https://www.forbusiness.viber.com/en/success-stories/story/primer/">Primer Group of Companies&nbsp;</a>This Philippines–based company is engaged in the retail sale and distribution of consumer brands and products. In light of the recent COVID-19 pandemic and the resulting 2020 lockdown in the Philippines, they saw an opportunity to provide an alternative and safer avenue for customers to buy essentials.Solution: The Primer Group of Companies combined their innovative thinking and Rakuten Viber Business Messages in order to boost online purchases by sending their clients discounts and promo codes.Results:<ul><li style="text-align:justify;">Code redemption – 53%</li><li style="text-align:justify;">Total sales target achieved – 401%&nbsp;</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Primer_Group_success_story_with_Viber_Business_Messages_70d5ab7ec7.png"><figcaption>Primer Group - success story with Rakuten Viber Business Messages</figcaption></figure><a href="https://www.forbusiness.viber.com/en/success-stories/story/quadx/">QuadX&nbsp;</a>The brand that specializes in providing digital logistics and payment processing for online stores and other businesses wanted to grow the usage of its UK delivery service, ShippingCart. Initially, more than 80% of transactions on the platform were from the USA.Solution: After carefully segmenting the audience by interests, with relevant content per every group, the company sent targeted Rakuten Viber messages to all existing customers who hadn't yet tried the UK shipping service.&nbsp;Results:<ul><li style="text-align:justify;">25% of USA customers reached via Rakuten Viber purchased in the UK</li><li style="text-align:justify;">33% contribution to total UK transactions in 3 months</li><li style="text-align:justify;">187% KPI achievement for UK transactions</li><li style="text-align:justify;">300% growth in UK transactions versus the same period last year</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Quad_X_success_story_with_Viber_Business_Messages_8eb50215d8.png"><figcaption>QuadX - success story with Rakuten Viber Business Messages</figcaption></figure><a href="https://www.forbusiness.viber.com/en/success-stories/story/dexpress/">D Express</a>One of the first express courier services in Serbia to offer online tracking of shipments, this company has a strong focus on innovative technology and is always looking for ways to improve itself. In 2018, D Express started working with Rakuten Viber to upgrade its mobile marketing strategy and customer service. The main goal is for parcel recipients to stay up to speed with their deliveries.Solution: As the largest messaging app in D Express’ home country Serbia with an 82% market share, Rakuten Viber was the perfect messenger marketing choice. Instead of using outdated call-center services, the brand turned to Rakuten Viber Business Messages in order to send their clients personalized and detailed messages about their orders.Results:<ul><li style="text-align:justify;">300.000 Messages delivered every month</li><li style="text-align:justify;">15% improvement in delivery rate with an overall index of 85%</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/D_Express_success_story_with_Viber_Business_Messages_d061929473.png"><figcaption>D Express - success story with Rakuten Viber Business Messages</figcaption></figure><h2 style="text-align:justify;">Rakuten Viber is an effective marketing tool for FMCG brands</h2>To sum it up, there is a multitude of reasons why you should be using Rakuten Viber for your marketing efforts:<ul><li style="text-align:justify;">Better reach</li><li style="text-align:justify;">Personalized messages for every customer</li><li style="text-align:justify;">Quick response codes</li><li style="text-align:justify;">Versatile chatbots</li><li style="text-align:justify;">AR (Rakuten Viber Lenses) and Viral (Sticker Pack)</li><li style="text-align:justify;">Rich media tools, including audio, video, and GIFs, CTA buttons</li><li style="text-align:justify;">Detailed analytics</li><li style="text-align:justify;">Cost-effectiveness</li><li style="text-align:justify;">Customizable and engaging Rakuten Viber Ads</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Effective_Viber_for_Business_marketing_tools_9819fea14d.png"><figcaption>Effective Rakuten Viber for Business marketing tools</figcaption></figure>Regardless of the objective you set for your business, Rakuten Viber is a highly valuable tool in any company’s hands. It is <a href="https://www.forbusiness.viber.com/en/blog/post/how-brands-can-find-the-most-secure-messaging-app-for-business-use/">secure</a>, making it perfect for working with <a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-customer-data-how-to-use-it-to-improve-your-marketing-efforts/">customers and their data</a>. If you're not yet using Rakuten Viber Business Messages or Chatbots for client communication and outreach, now is the time to start. With our large user base, high engagement rates, and detailed in-app stats, Rakuten Viber’s platform is a key asset for every marketer in 2023.

Rakuten Viber Messaging Solutions for FMCG

The benefits of using Rakuten Viber messaging app marketing tools for FMCG companies

Rakuten Viber Messaging Solutions for FMCG

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