Enhancing communication channels with Viber Business Messages
Higher conversion rate than SMS
Comfy is a leading multichannel retailer of household appliances and electronics in Ukraine and one of the top three largest online market players, with a network of over 90 stores.
They wanted to bolster their suite of communication channels in order to reduce the number of users abandoning shopping carts on their platform.
By choosing Viber Business Messages, Comfy was able to combine an immediate reach, rich media and compelling CTAs - all linking to their website or targeted actions.