10 Must-Know Benefits of Viber for Business for Marketing and Sales

Viber is a powerful communication tool that businesses can use for various purposes. With us, you can easily connect with customers regardless of where they are in the world, or in their purchasing journey – all thanks to a variety of solutions that can be used to engage audiences. Besides, our platform is a cost-effective and efficient way to reach consumers, making it the perfect instrument for companies of all sizes. 

From building brand awareness with Advertising solutions to establishing connections with customers via Messaging solutions, brands can interact with their clients in a whole new way. With our SuperApp, you will be able to communicate with people in real time, engage them with the native content, send personalized promotions and offers, and even get their feedback or reviews. 

In this article, we dig deeper into how you can use Viber's features to grow your brand's audience and drive more sales.

Top 10 benefits of Viber for marketing and sales

1. First and foremost, use Viber for notifications. As a brand, you can send a variety of messages to your customers, including conversational, transactional, and promotional ones. Real-time conversations with your clients will help build stronger relationships and better understand their needs. Meanwhile, transactional messages, such as order confirmations, shipping updates, and appointment reminders, will give you an opportunity to update your buyers on what's happening with their orders or make sure they don't miss their appointment. And finally, sending promotional materials, such as coupons, special deals, and new product announcements, is a great way to keep your customers informed about your latest offers and drive more sales.

2. Reduce marketing costs. There are a variety of ways to do that with Viber. For example, our platform can be used to send out mass messages to clients. This is a great way to promote sales and special deals, and it can be done at a fraction of the cost of traditional marketing methods, but at the same time targeting your audience when they are most receptive to content – on their phone screens. In addition, you can use Viber to create chatbots. They are automated assistants that can interact with shoppers, answer their questions, and give them information about your products and services, freeing up human customer service agents to deal with more complex issues. Chatbots are a cost-effective way to provide customer service and can be used to promote your brand to a wider audience with smaller budgets. 

3. Reach more customers. As a business, you want to be where your buyers are. And these days, that means being on Viber. Our messaging app has over 1 billion downloads on Android alone – that's a pretty big audience for any brand. No more missed customer support queries or missed business opportunities – regardless of what time of day or night it is, your customers can always reach a brand through Viber. Plus, with its built-in features, you can easily send multimedia messages, make calls (coming soon), and even set up automated responses to ensure all your clients get the attention they deserve.

4. Promote your brand at every step of the marketing funnel: awareness, consideration, conversions, and loyalty. With Viber, you can be there for your customers at any time and turn them into lifelong fans of your brand. Use our app to create awareness about your products or services through targeted Ads, branded Lenses and Stickers, and then use Viber Chatbots and Business Messages to further engage potential customers. And soon, you will be able to create a single branded entity which users can easily search for and strike a conversation. Here, you can share company’s contacts, product information, services, and all ways to engage with you on Viber.

5. Increase sales. Every business is always looking for ways to drive more profit and get ahead of the competition. Viber is used by millions of people around the world, is a perfect tool to send out reminders about sales and promotions, answer shoppers' questions about your products, and keep your audience updated. This will help you increase sales and leave competition behind.

In addition to sending out messages about special offers, there are a number of ways to do so. For example:

• Use the app to create a loyalty program for your customers. By rewarding them for their loyalty, you can encourage them to keep coming back for more.
• Upsell products and services – if a customer is interested in a particular product, you can suggest they buy a related item that would complement their purchase
• Follow up on abandoned products and use one or several features available in Viber’s toolset to re-engage the customer.

Learn more about these and other Viber for Business case studies

Viber Business Solutions for Retailers: How to Increase Sales and Engagement

6. Supercharge customer support. As one of the world's fastest-growing messaging apps, Viber is the perfect platform for brands to give their clients the help they need when they need it. Additionally, the rich media capabilities allow you to easily send images, videos, and other content to your consumers, providing them with a richer, more engaging experience. This can be used to create step-by-step guides, demonstrations, or even just to add a personal touch to customer support. And then, there are Viber Chatbots – an ultimate tool for anyone who wants to automate their client interactions. Our AI-powered virtual assistants can be used to answer common questions, offer support 24/7, and even upsell products and services. API integration will let you connect Viber with your CRM system, making it easy to keep track of your clients' interactions and preferences.

7. Improve customer loyalty and retention. In an increasingly competitive marketplace, it is more important than ever for brands. By providing clients with a direct line of communication with your company through Viber, you can create a better, more personal relationship with them. This will help encourage people to continue engaging with you, as they feel that their commitment is valued.

8. Reduce cart abandonment. Viber can be used to send messages to remind customers of the items they left behind and encourage them to complete their purchase. These notifications can be personalized and include a link to the checkout page. Besides, you can use Viber to send exclusive discounts to shoppers to entice them to buy your products and help lower cart abandonment and increase sales.

9. Test what campaigns and messages work best. With Viber, you can send out a few different versions of your creative to several small groups of users. Then, use data analytics tools to monitor the engagement levels for each interaction – opens, clicks, etc. Based on the results, tweak your message, send it out to a larger group, and repeat the process until you find the perfect campaign or approach for your target audience. Testing different strategies and types of content is easy and efficient with Viber – so you can be sure that your efforts are always on point.

10. Improve ROI. By taking advantage of all that Viber has to offer, you can boost your brand's bottom line. A cost-effective way to reach and engage your target audience, save on marketing costs while still delivering rich, personalized content to your clients. Additionally, Viber Messaging solutions allow you to automate your customer interactions, which can free up your time and resources so you can focus on other tasks.

These are just a few of the benefits available to marketing and sales professionals on one of the world’s largest messaging apps. Use Viber as a marketing instrument for any type of brand – reach a wider audience, connect with shoppers and build lasting relationships. Overall, it is a highly versatile platform that can be used to achieve a variety of objectives. Be sure to add it to your toolbox!

Contact Viber for Business team for more information