Almost 95% of Internet users access chat and messaging apps worldwide. Viber is one of those apps, with over 1 billion downloads on Android only. It has become an integral part of the everyday communication routine of a huge number of people. Our superapp features enable people to spend quality time connecting with friends, family, colleagues, and brands daily.
This strong engagement makes Viber an ideal channel for businesses seeking to forge connections with large audiences.
However, a challenge lies in striking the right balance between promoting brand offerings and maintaining a non-intrusive presence on Viber to avoid overwhelming consumers. This article will examine how companies can create meaningful connections on Viber while preserving a balanced approach.
Viber collects messages from brands in a Business Inbox, a dedicated folder for brand-client interaction. Users can see it on top of the regular chat list if they have received any business messages, pinned by default. There are no special settings involved for businesses to start using the feature – it is automatically managed by Viber to contribute to the balanced approach. By providing an organized and streamlined communication experience, its very existence decreases the risk of consumers being inundated by too much attention.
You can connect with your customers via Viber Business Messages — transactional, conversational, and promotional.
The numbers confirm that people are open to receiving such messages and find them useful. You can analyze your audience, take into account their needs, and easily create content that will be welcomed by customers.
Viber Chatbots are yet another way to create a more personalized and non-intrusive communication experience for customers. They are an incredibly convenient communication tool (which is confirmed by 71% of consumers) and, importantly, a quick one. With 82% of users expecting immediate replies to their questions, using Viber Chatbots is a must.
Leveraging rich media, such as images, videos, carousels or stickers, can significantly enhance the user experience with your brand on Viber. These visual elements make your content more appealing and help convey your message more effectively. Tell compelling stories with rich media and encourage interaction.
It's also essential to share relevant and valuable information that resonates with the needs and interests of those who see it. Balance promotional content with informative and helpful pieces, such as industry news, tips, and insights. This approach helps establish your brand as a credible source of information and fosters trust and loyalty.
One size does not fit all when it comes to engaging people on Viber. To ensure your content resonates with different audience segments, consider classifying it based on demographics, interests, behavior, and other factors such as earlier purchases. Then create personalized pieces tailored to each group's preferences and needs. This targeted approach will result in more meaningful engagement and higher conversion rates.
Messaging requires a carefully planned strategy, just like every other channel. A business can effectively utilize Viber to augment other marketing efforts and create a truly 360-degree campaign. Here is how you can achieve that:
This smart approach allows reaching audiences at each stage of their customer journey in a seamless way, with one step naturally flowing into another.
As a business's products or services gain popularity, the workload for its customer support team inevitably increases. It's essential to ensure that their work is well-managed and streamlined. This is how:
By offering prompt and efficient customer support, you can enhance the customer experience and use it as yet another way to strengthen the relationship between your brand and its audience.
As much as marketers want their brand to be in front of the target audience as frequently as possible, one of the keys to effectively engaging your customers on Viber without overwhelming them is setting boundaries on the amount of promotional content sent.
Effectively engaging your audience on Viber without overwhelming them is an achievable goal that can significantly enhance your brand's reach and foster meaningful relationships. By maintaining a balanced approach, creating compelling content, and being mindful of your audience's preferences, you can leverage the power of Viber to connect with people like never before.
Don't let the opportunity to tap into this valuable platform pass you by – start leveraging Viber today. If you have any questions or concerns, contact the Viber team, who are more than happy to assist you in navigating this thriving communication channel.