How to use Viber Lenses. A guide for marketers

In the age of social media, pictures and videos with filters and lenses have become a regular part of how we communicate on the internet – these tools allow us to be creative and have fun with the content. People add a touch of creativity to their selfies or produce funny videos to share with friends and followers. Masks and lenses are a great way to express oneself and provide endless possibilities to customize posts and stories, and make them stand out.

People crave creative content: 61% say they’d prefer a retailer that offers an AR experience. AR experiences deliver up to 200% more engagement than their non-AR equivalents. Photos and videos with filters and lenses have become commonplace.

What is Viber Lenses?

Viber Lenses are an Augmented Reality tool powered by Snap that allows users to beautify themselves, as well as add 3D elements to pictures and videos, like animals, objects, etc., and immediately share them on Viber or save them to the gallery. Accessibility through the app's camera offers high visibility, virality, and popularity among younger generations, like Gen Z. 

For marketers, Viber Lenses provide an opportunity to reach a younger, more tech-savvy audience. Through this feature, brands can create interactive experiences that are engaging, entertaining, and also promote a product or service. Design your unique, branded lens and make it available for any Viber user to try out and share with friends. It can be tied to a new drop of merchandise you’d like to promote or give a compelling visual for an event you’re organizing. This potent marketing tool can strengthen your online presence and aid you in meeting your business objectives.

In addition to the placement among popular Viber Lenses on the app, branded masks, or any other AR element, can share itself through word of mouth, amplifying your reach. Active internet users love playing mini-games, engaging with interactive content, and sharing new trending features with their closest circles. Anything that not only advertises products and tries to sell but promotes fun and joy will likely resonate and have a more lasting impact with the target audience. 

How to create branded Viber Lenses?

Lenses are a great way to grab people’s attention and make them want to interact with the brand. They are a perfect option for marketers who are looking for an innovative way to stand out.

1. The first step is to identify your target audience. Who do you want to reach with your campaign? What are their demographics? What are their interests?
   Once you have a good understanding of your target audience, you will have a clear idea about the type of Viber Lenses to use. 
2. Researching popular Viber Lenses is a great way to get ideas flowing for your marketing campaign. Look at what other brands are doing and see what will work for you. Such research will give you the necessary base knowledge to develop your own unique ideas. Ask your Viber representative for more information.
3. Once you have a vision of what you want to do, it’s time to produce compelling content. Make sure your Lenses are attention-grabbing and fun. Just don’t leave your audience indifferent to what you put out. Get creative and experiment with different elements to create a unique Lens that aligns with your brand’s values, message, and allows you to stand out from the crowd.
4. Make sure to promote the Lens widely to your audience – let them know about the Lens, and how they can use it. You can get a high visibility placement in Viber Lenses list to drive more people to try it out and spread the word even further.
5. Remember to track the performance of the Lens. Measure the number of impressions to see what resonates well with users.

Get in touch with Viber today to discuss the design and cost of branded Viber Lenses for your company

Viber Lenses are a great way to promote your brand and reach a wide audience. When used correctly, it can help you create fun, interactive experiences that will drive more people to engage with your brand. 

Can Viber Lenses be used for any industry?

Yes! Fashion, furniture, jewelry, and pet products are just several categories which new AR features may benefit. Allow buyers to try on accessories, like sunglasses or hats, before deciding about the purchase. A client can’t decide what color of lipstick best suits their undertone? Provide an option of testing multiple options through AR masks.

Games, quizzes, randomizers, and character interactions are a few ways you could utilize the branded lenses solution. Viber AR Lenses allow you to design an exclusive adventure that encourages users to share your content. This brings your product straight into the public eye, allowing people a detailed, 360 view° of your offerings. 

Also, businesses can gain additional insights into how customers interact with their products, and then use this information to improve user experience and ensure customers have the best outcomes with their brand.

Following these tips, you can deploy an effective marketing campaign even without a list of followers or customers. With a bit of creativity and effort, you can reach your target audience and achieve your marketing goals.

Key Viber Lenses Metrics

The key metric to consider is reach, which refers to the number of people who see your campaign. This is important because it gives you an idea of how many people are actually exposed to your branded Viber Lenses. 

On Viber, you can easily measure reach and monitor your campaign closely: 

1. Measure impressions. See the number of times your lenses are viewed. Impressions on Viber are being counted when users are viewing a Lense for more than 1 second. 
2. Book your campaign on a cost per mile (CPM) basis and count its price for every thousand impressions. 
3. Connect your Viber Chatbot or Channel to your branded Lens and track growth in subscribers and engagement. As a result, you can generate interest in your brand and lead to conversions as the audience moves further down the marketing funnel. 

Brands that use Viber Lenses

Viber Lenses are a great way to build an interactive bridge between your brand and your audience. With the ability to create unique and engaging AR experiences, brands can have a more meaningful connection with their customers. Not only can you showcase your products in a more creative way, but you can also provide a fun and interactive way for customers to communicate with your brand.