In the age of social media, pictures and videos with filters and lenses have become a regular part of how we communicate on the internet – these tools allow us to be creative and have fun with the content. People add a touch of creativity to their selfies or produce funny videos to share with friends and followers. Masks and lenses are a great way to express oneself and provide endless possibilities to customize posts and stories, and make them stand out.
People crave creative content: 61% say they’d prefer a retailer that offers an AR experience. AR experiences deliver up to 200% more engagement than their non-AR equivalents. Photos and videos with filters and lenses have become commonplace.
Viber Lenses are an Augmented Reality tool powered by Snap that allows users to beautify themselves, as well as add 3D elements to pictures and videos, like animals, objects, etc., and immediately share them on Viber or save them to the gallery. Accessibility through the app's camera offers high visibility, virality, and popularity among younger generations, like Gen Z.
For marketers, Viber Lenses provide an opportunity to reach a younger, more tech-savvy audience. Through this feature, brands can create interactive experiences that are engaging, entertaining, and also promote a product or service. Design your unique, branded lens and make it available for any Viber user to try out and share with friends. It can be tied to a new drop of merchandise you’d like to promote or give a compelling visual for an event you’re organizing. This potent marketing tool can strengthen your online presence and aid you in meeting your business objectives.
In addition to the placement among popular Viber Lenses on the app, branded masks, or any other AR element, can share itself through word of mouth, amplifying your reach. Active internet users love playing mini-games, engaging with interactive content, and sharing new trending features with their closest circles. Anything that not only advertises products and tries to sell but promotes fun and joy will likely resonate and have a more lasting impact with the target audience.
Lenses are a great way to grab people’s attention and make them want to interact with the brand. They are a perfect option for marketers who are looking for an innovative way to stand out.
Viber Lenses are a great way to promote your brand and reach a wide audience. When used correctly, it can help you create fun, interactive experiences that will drive more people to engage with your brand.
Yes! Fashion, furniture, jewelry, and pet products are just several categories which new AR features may benefit. Allow buyers to try on accessories, like sunglasses or hats, before deciding about the purchase. A client can’t decide what color of lipstick best suits their undertone? Provide an option of testing multiple options through AR masks.
Games, quizzes, randomizers, and character interactions are a few ways you could utilize the branded lenses solution. Viber AR Lenses allow you to design an exclusive adventure that encourages users to share your content. This brings your product straight into the public eye, allowing people a detailed, 360 view° of your offerings.
Also, businesses can gain additional insights into how customers interact with their products, and then use this information to improve user experience and ensure customers have the best outcomes with their brand.
Following these tips, you can deploy an effective marketing campaign even without a list of followers or customers. With a bit of creativity and effort, you can reach your target audience and achieve your marketing goals.
The key metric to consider is reach, which refers to the number of people who see your campaign. This is important because it gives you an idea of how many people are actually exposed to your branded Viber Lenses.
On Viber, you can easily measure reach and monitor your campaign closely:
Viber Lenses are a great way to build an interactive bridge between your brand and your audience. With the ability to create unique and engaging AR experiences, brands can have a more meaningful connection with their customers. Not only can you showcase your products in a more creative way, but you can also provide a fun and interactive way for customers to communicate with your brand.