How Viber for Business Can Help With Cart Abandonment

Cart abandonment is one of the biggest issues for anyone who sells online. Digital marketers, strategists, analysts and e-commerce specialists are constantly looking for ways to reduce it. The cart abandonment rate greatly depends on the industry, and according to Statista’s data from 2022, it ranges between 50% to 98%. There are a number of reasons why people don’t complete their purchase, including high shipping costs, unexpected fees, a customer changing their mind about the order, or simply getting distracted, leaving the website, and then making the purchase elsewhere. Regardless of the cause, it is a major problem for online retailers – recent studies show that cart abandonment leads to an estimated $18 billion in lost sales each year (Shopify). 

There are a number of things you can do to encourage shoppers to complete their purchases. 

If you're searching for a way to drive more sales and encourage more people to proceed with the order, Viber for Business could be the perfect solution. In this article, we discuss some of the most popular approaches that brands use on Viber to recover lost deals and boost conversion rates.

Three Key Strategies to Reduce Cart Abandonment

1. Send reminders to shoppers about items they have left in their shopping carts. 

By leveraging the power of Viber, brands can ensure that customers never forget about an item they are interested in. Not only will your clients be more likely to move on with their orders, but they'll also appreciate the extra level of customer service.

How to use Viber for such types of reminders? This can be done with business messaging, and there are several aspects that make Viber a perfect tool for that:

• Guaranteed delivery on time, thanks to TTL and SMS fallback. You will be able to reach your customers where they are, when they are, with the right message, and at the right moment. And when it comes to reducing cart abandonment, timing is everything. If you can catch a customer when they're still interested, you can save the sale.
• Higher Open Rate and CTR compared to emails. Viber is more personal and interactive, making your message more likely to be seen and responded to. It is the perfect tool for reaching out to your customers and keeping them engaged where their attention is focused the most – on their phones.
• Pay for delivered messages only. This way, you can cut your budget without sacrificing quality and ensure your marketing campaign is as cost-effective as possible.
• Rich media content: CTA, images, files, video. With Viber business messages, you can personalize your messages with different kinds of multimedia, making content engaging, original, and visually appealing. With this approach, you are sure to grab customers' attention, which can help you bond with your audience and reduce cart abandonment.
• Secure channel for both users and brands. Viber offers a high level of safety and privacy, ensuring your conversations are protected. With our encryption in transit, businesses can be sure that their messages are safe from prying eyes, and with Viber's strict privacy policy, users can be confident that their texts will remain confidential.

2. Verified business accounts.

By marking your brand with Viber's "blue tick", you're letting your clients know that you're a reliable source of information and that they can trust you with their queries. This not only helps with customer satisfaction but also helps to build your company's reputation. All these factors can help to convince shoppers to stay with you and complete their purchase.

Use Viber chatbots to engage shoppers in real-time and answer any questions they may have about your product or service. This way, your clients will be able to contact your company directly in order to get help with their purchase, which can prevent them from abandoning their carts. Besides, Viber chatbots can help you upsell and cross-sell products, which can result in additional commercial value.

Conversational commerce with Viber is a new way of conducting business that is more personal and interactive than traditional methods. Be it through a live customer service representative that can be done via Conversational Viber Business Messages, or by using natural language processing and artificial intelligence with Viber Chatbots, brands can now chat with their customers in real-time to provide support and resolve issues. It allows their clients to get the help they need in a more immediate and personal way. 

Today, this approach changes the way businesses connect with their audience. It is more individual, engaging, and instantaneous than anything that has come before. If you want to improve your customer support, improve your cart abandonment rate, and increase sales, conversational commerce is the way to go. It's efficient, cost-effective, and provides a better consumer experience. And there's no better platform for it than Viber - it offers the perfect mix of human interaction and artificial intelligence to help you resolve customer issues faster and more efficiently.

3. Provide exclusive deals and discounts.

With Viber for Business, you can send special offers and promo codes to customers that they can use to complete their purchase, which can incentivize them to finish the transaction. Plus, this will entice your clients to stick with your brand. These special deals could include price cuts on specific items, free shipping, or even a percentage off of their total bill. Regardless of what you choose, there are a few things to keep in mind when crafting those promotions. First and foremost, the offer should be relevant to the customer and their order. Secondly, it should be compelling enough to encourage a person to complete their purchase. This way, you can show your clients that you are committed to providing them with the best possible experience, which can help to build trust and loyalty, both of which are essential for reducing cart abandonment.

By using some or all of these strategies, you can significantly reduce cart abandonment and improve your conversion rate.

Don't Be Afraid to Try New Things

When it comes to reducing cart abandonment, there is no one-size-fits-all solution – companies need to experiment with different strategies to find what works for them and what doesn't. The best approach for your business will depend on your specific products and customers. By testing out different techniques, you can find the best way to reduce cart abandonment and keep your clients coming back. And be sure to keep in mind that it is a long-term goal – those people who did not make a purchase today interacted with your brand, and you added to an overall brand-building journey.

For everyone who wants to reduce cart abandonment, messaging apps are a great tool. They offer a direct line of communication between the customer and the merchant, providing a better experience for shoppers and decreasing the likelihood of them leaving without finishing their purchase. 

Viber is one of the most popular messaging apps, with over 1 billion Android downloads. This makes it a perfect choice for any marketer who wants to increase buyer loyalty and drive more conversions. With us, you can reach out to your clients directly and connect with them on a personal level, which can help build relationships and trust, making it more likely that people will want to deal with you. Besides, Viber for Business toolset makes it easy to follow up with customers after a purchase – you can use it to send thank-you messages, follow up with post-purchase experience surveys, and provide any kind of support. 

And it doesn’t need to be an oversimplified text message. Be creative! Viber's rich media features can be used to design engaging and interactive messaging that can help increase conversion rates. With the ability to include images, videos, and even CTA buttons, our platform allows companies to create truly compelling and effective communication. 

With Viber for Business, you, as a marketer, will have everything you need to combat cart abandonment and grow sales. Contact our team today and see the results for yourself.